Video Marketing Made Easy

How To Script Successful Marketing Videos

Dallin Nead and Josh Crandall

Writing your marketing videos can feel daunting…

Like what do you plan and say to share the right message that inspires and invites your audience to take action?

Let alone, just feeling confidence and genuine on camera.

Let’s take a look at how to plan and write marketing messages that make for successful marketing videos.

So that way you can be confident the next time you hit record! Download the Video Scripting Guidebook here.

Most people and brands struggle to get the visibility and attention they need to stand out and grow their business. Often, this makes them feel overwhelmed as they try to do all the things to grow a business that matters while serving their audience with great products and a powerful message.

It's difficult to be successful with video without a clear plan and knowledge about how video, marketing, and messaging actually works to attract and genuinely sell an audience of buyers.

Josh Crandall, Dallin Nead, and other guest experts explore many actionable tips, strategies, and behind-the-scenes secrets from their most successful video marketing campaigns inside the Video Supply™ Agency — all to help you grow a brand that people love using the power of video.

Topics include creativity, messaging, scripting, marketing, gear, film production, editing, and many more stories and strategies in between!

At Video Supply, we teach you everything you need to know to grow your business with video — VideoSupply.com

Today's Guest

Dallin Nead and Josh Crandall

Transcript

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hello hello everyone

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and welcome back let's talk about how to

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script successful marketing videos

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so in today's message i want to help you

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feel

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confident that when you go to hit record

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on your next video

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that you're doing it right and that you

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can plan script

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put together an outline and then

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confidently

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know what you're going to say in your

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marketing messages

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so first off you let me know if this

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sounds like you um do you ever feel

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like the task of going to script your

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videos

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uh is kind of overwhelming and daunting

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maybe

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um maybe when you go to hit record

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you feel like you're not really genuine

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or you're not saying the right things

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that actually

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invite your audience to be inspired

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and then to invite them to take action

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or maybe you found that past videos

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you've created just a fallen flat

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uh whether it was a video that you just

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put out on social media

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publish it to get it out there or one

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that you actually put paid advertising

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behind

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if you find like this sounds like you

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then

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what i'm going to share with you will

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help you really effectively

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plan your marketing messages and then

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go to script them and scripting can look

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like a word-for-word script like you're

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reading off a

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teleprompter or it could even look like

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an outline

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to know exactly what is my beginning

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middle

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and end for how to connect and then

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invite

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my audience and one thing what

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definitely look at too

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are some helpful kind of tips to keep in

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mind uh to

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help remove all of that overwhelming and

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sometimes

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the the waste of time that you put into

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writing scripts that may

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never even be recorded or see the light

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of day

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because it's one thing to have an idea

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and a concept for

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a marketing video it's a whole nother

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thing to plan

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script it out even storyboard it meaning

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you're putting you're planning out your

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visuals of what's going to happen

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and then go to film it and then edit it

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and then publish it

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i guarantee um every single

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entrepreneur or business out there has

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at least

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one if not many more videos that were

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even recorded got to the point of being

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recorded but never actually got

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published no one actually

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saw that video even if the concept and

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the message

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was powerful and would have done great

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to help them grow their business

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so my my goal with this is to definitely

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give you that confidence that your

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script is right but also that you can

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carry it all the way through getting it

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published and out there

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okay so consider this

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when it comes to marketing videos um

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it's just that it's

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marketing first and then video second so

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when you go to plan out your marketing

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messages

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you need to consider the entire customer

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experience

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for new marketers out there obviously

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you can call it a sales funnel

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and so what that looks like is

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considering what is

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each essential step my audience takes

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from

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learning about me for the first time so

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being a cold audience member

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not knowing anything about me learning

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about me right to then

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learning a little bit more to maybe

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becoming a new lead

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in your business to then eventually

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showing that they trust you when they

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pay you

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and what i'm speaking to are three

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phases of marketing there's the traffic

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phase there's the lead phase and then

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there's the sales phase

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it's all about generating that attention

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in the traffic phase this is where a lot

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of your content

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and your messages your videos exist so

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you generate the traffic get that

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attention

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send them to your website or your sales

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page or a place that you're offering a

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free resource

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or a you know even a paid resource and

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they become a new lead

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and then the third phase is when they

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become a new cell and they get access

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to different types of content along each

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step of this journey

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so when you can understand where your

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audience is

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in this journey in learning about you

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and even working with you

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then you can understand what type of

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message you need to deliver

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because when it comes to marketing

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messages marketing videos

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the script that you're going to put

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together is going to vary differently

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the

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invite the call to action is going to be

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different because

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you're gonna do less selling when

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they already know love and trust you

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and they're paying you as a customer

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you've already sold them so you don't

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need to invite them

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uh necessarily to go and buy a product

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unless they are upgrading or taking you

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up on

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an upsell you know another product or

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service opportunity

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so in understanding where your audience

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fits in their journey

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then you can know what type

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of what types of things to say in your

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scripts and you let alone before you

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even script you can plan out certain

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marketing videos marketing messages okay

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so

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let's pause here for a second and kind

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of consider well

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this is great you know i can consider

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this but what if i have multiple

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products

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or services you know what

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your products or services all fit

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underneath the same

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business unless you have multiple

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businesses then consider that but

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they fit all within the same business

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then the messages for what product or

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service your audience needs to start

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with

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to be successful and then maybe you can

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progress them to the next product or

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service you offer

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if you offer multiple ones uh but

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plan those out understand that those

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messages can exist as

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ads on social media or youtube videos

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right for marketing videos or they can

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exist as video sells messages

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on your sales pages or

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maybe it's a brand hero video a brand

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story video

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that exists on the homepage on your

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website to then

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after they buy your product or service

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maybe it's training videos maybe it's

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product demonstration videos if you're a

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course creator right it's your course

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content

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so considering what those messages are

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is first important then you can plan out

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okay

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what does my audience need to know and

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feel and then do as a result of watching

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this message

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and so the most powerful and usually the

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most marketing focused messages exist

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in the first phase of marketing which is

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traffic

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this is where you're capturing their

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attention

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and obviously you want to send them to

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your website or your sales page

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okay so in this in scripting your

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messages

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um you want to again consider remember

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these three things what do i want them

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to

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to to know by the end of this message

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what do i want them to feel

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what the what do i want them to do so

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you can even say like for example you

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heard me say at the beginning of this

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message that

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i want you to know and feel confident

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that you're doing videos right

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videos that actually will help you help

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that will work to grow your business

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um so there's an element of filling like

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feeling confident that your marketing

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messages and your scripts are going to

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work

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and then knowing that you think can then

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go and uh

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and get them recorded and published and

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out to the world

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and then do is

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the invite at the end i'll even give you

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an invite now by the way because i'm

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going to reference it

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it's called the video supply scripts

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document it's a free guide you go to

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videosupply.com

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resources to get access to that and it

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walks you through

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my video scripting framework

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and and so that's a helpful resource to

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know how to go and script those

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those ad videos maybe it's a video sales

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message on a sales page

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whatever it may be for the journey of

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your customer

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excuse me so go and download that

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that will help be a helpful resource um

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and then

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once you do that and when you go to

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script your videos

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consider some of these details one is

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don't over complicate um your message

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sometimes people like to give 20 call to

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actions

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and be super pitchy

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delivering all these sales pitches and

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their marketing messages

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um and let's say you give 20 call to

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actions but they're all the same call to

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action

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that can be relevant that can be a

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really long video because you're gonna

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have to insert other messages

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throughout but don't over complicate

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your marketing video

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uh if you do so you're gonna overwhelm

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so if you over complicate it you're

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gonna overwhelm

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your audience and they probably won't

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take action

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um anytime soon because you got to keep

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the message

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simple give him that no feel

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and do type mentality and knowledge by

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the end

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another aspect too is using a hook

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you find that at the beginning of this

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video i i did just a very simple hook

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saying this is what we're going to cover

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in this video and so what you'll do

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as an a viewer or audience member

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watching the marketing video

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um you know calling this marketing video

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is identify hey is this for me or is it

280
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not for me

281
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if it's not for you you're gonna go

282
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scroll through and watch something else

283
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and that's okay but the people who feel

284
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like it's relevant to them

285
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right now will end up watching it all

286
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the way through

287
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or at least for the messages that are

288
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good enough to get them to then act and

289
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go to the next step in their journey

290
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so use a solid hook and then make sure

291
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that you deliver

292
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your core message as early as possible

293
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so you may ask what does this look like

294
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your

295
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core message you know the marketing

296
00:10:25,839 --> 00:10:31,200
message you want to deliver

297
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is it needs to be defined before you

298
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even go and script a video

299
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because a lot of me a lot of people may

300
00:10:34,240 --> 00:10:40,480
feel and maybe this is you included

301
00:10:37,279 --> 00:10:41,680
that you don't know what to say because

302
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you don't know how to talk about what

303
00:10:41,680 --> 00:10:45,839
you do in your business

304
00:10:44,240 --> 00:10:47,360
sometimes you may feel like you may know

305
00:10:45,839 --> 00:10:49,440
how to talk about what you do

306
00:10:47,360 --> 00:10:51,120
but maybe it's not working that's

307
00:10:49,440 --> 00:10:52,320
because you're not doing it in the most

308
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powerful way

309
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and in order to do that in order to get

310
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people to really resonate with what

311
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you're saying

312
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you need to craft a more

313
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powerful and clear brand message uh we

314
00:11:04,480 --> 00:11:06,880
have

315
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a framework called story supply that we

316
00:11:06,880 --> 00:11:11,519
help people do that with because

317
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that messaging piece is essential for

318
00:11:11,519 --> 00:11:14,000
you to actually do marketing right if

319
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you have

320
00:11:14,000 --> 00:11:20,959
uh an unclear or a poor

321
00:11:17,839 --> 00:11:22,160
messaging um a poor message

322
00:11:20,959 --> 00:11:23,920
inside of your marketing then your

323
00:11:22,160 --> 00:11:25,600
marketing won't work and then of course

324
00:11:23,920 --> 00:11:27,120
your videos will work because then

325
00:11:25,600 --> 00:11:29,200
you know this is part of the framework

326
00:11:27,120 --> 00:11:32,160
actually of content supply

327
00:11:29,200 --> 00:11:34,640
is a focus on messaging marketing then

328
00:11:32,160 --> 00:11:37,040
medium so the type of content you use

329
00:11:34,640 --> 00:11:38,160
and they all come you know one after

330
00:11:37,040 --> 00:11:39,680
another you have to first

331
00:11:38,160 --> 00:11:41,680
focus on your message then your

332
00:11:39,680 --> 00:11:43,680
marketing then your medium

333
00:11:41,680 --> 00:11:45,040
so make sure that you understand and

334
00:11:43,680 --> 00:11:46,480
have message clarity

335
00:11:45,040 --> 00:11:48,320
as one of the first steps because when

336
00:11:46,480 --> 00:11:50,639
you can do that then when you're

337
00:11:48,320 --> 00:11:53,120
scripting your marketing video

338
00:11:50,639 --> 00:11:54,560
you can feel confident that okay great i

339
00:11:53,120 --> 00:11:56,160
can hook them this way

340
00:11:54,560 --> 00:11:58,399
this is the type of person i'm speaking

341
00:11:56,160 --> 00:12:00,000
to here are their problems

342
00:11:58,399 --> 00:12:03,279
here's what they want here's their

343
00:12:00,000 --> 00:12:05,360
payoff here's the results that they want

344
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and then here's the plan i can present

345
00:12:05,360 --> 00:12:08,079
to them

346
00:12:06,399 --> 00:12:10,240
maybe here are some objections i can

347
00:12:08,079 --> 00:12:11,600
overcome all of these pieces that are

348
00:12:10,240 --> 00:12:15,440
common to

349
00:12:11,600 --> 00:12:18,639
messaging common to developing a more

350
00:12:15,440 --> 00:12:21,760
effective marketing plan fits inside

351
00:12:18,639 --> 00:12:24,240
of your marketing video script so

352
00:12:21,760 --> 00:12:27,040
consider that and then you also want to

353
00:12:24,240 --> 00:12:29,839
this is a big one you want to speak

354
00:12:27,040 --> 00:12:30,720
to your audience in a way that they can

355
00:12:29,839 --> 00:12:33,279
identify

356
00:12:30,720 --> 00:12:35,279
with the message so oftentimes you can

357
00:12:33,279 --> 00:12:36,079
do this early on in the hook or shortly

358
00:12:35,279 --> 00:12:38,720
after the hook

359
00:12:36,079 --> 00:12:40,720
to your marketing video where you can

360
00:12:38,720 --> 00:12:43,680
literally call out their identity

361
00:12:40,720 --> 00:12:44,320
hey entrepreneurs hey course creators

362
00:12:43,680 --> 00:12:47,279
hey

363
00:12:44,320 --> 00:12:48,399
thought leaders hey nonprofit business

364
00:12:47,279 --> 00:12:51,440
owners

365
00:12:48,399 --> 00:12:52,160
uh hey visionaries whatever the identity

366
00:12:51,440 --> 00:12:54,560
may be

367
00:12:52,160 --> 00:12:56,120
to your audience that you're speaking to

368
00:12:54,560 --> 00:12:57,519
call them out so that way they can

369
00:12:56,120 --> 00:12:59,680
self-identify

370
00:12:57,519 --> 00:13:01,760
and then be like okay i'll keep watching

371
00:12:59,680 --> 00:13:05,519
because this is definitely for me or

372
00:13:01,760 --> 00:13:08,160
i know of someone who this video is for

373
00:13:05,519 --> 00:13:09,120
so definitely speak to them and use

374
00:13:08,160 --> 00:13:12,240
words like

375
00:13:09,120 --> 00:13:13,279
you you've got to do this notice that i

376
00:13:12,240 --> 00:13:16,959
just did it there

377
00:13:13,279 --> 00:13:20,399
you got to do this use you and less of i

378
00:13:16,959 --> 00:13:23,040
uh and the more you use you

379
00:13:20,399 --> 00:13:23,680
the better that you will be set up to

380
00:13:23,040 --> 00:13:26,720
succeed

381
00:13:23,680 --> 00:13:27,760
with your marketing video messages and

382
00:13:26,720 --> 00:13:29,360
then you also want to make sure you have

383
00:13:27,760 --> 00:13:31,920
a conversation so

384
00:13:29,360 --> 00:13:33,600
i would say having conversation comes in

385
00:13:31,920 --> 00:13:36,000
multiple forms one

386
00:13:33,600 --> 00:13:37,040
is making sure that when you script a

387
00:13:36,000 --> 00:13:40,480
video

388
00:13:37,040 --> 00:13:42,880
that it sounds conversational that

389
00:13:40,480 --> 00:13:44,560
you're not using language say that would

390
00:13:42,880 --> 00:13:46,480
be

391
00:13:44,560 --> 00:13:48,079
you wouldn't use in a conversation

392
00:13:46,480 --> 00:13:49,680
having with a friend

393
00:13:48,079 --> 00:13:51,600
you also want to use simple language

394
00:13:49,680 --> 00:13:52,240
let's say people who are not familiar

395
00:13:51,600 --> 00:13:55,519
with

396
00:13:52,240 --> 00:13:57,279
your industry as much or the industry

397
00:13:55,519 --> 00:13:59,600
language like you know if you're

398
00:13:57,279 --> 00:14:02,160
speaking all this marketing language

399
00:13:59,600 --> 00:14:04,079
then you want to try to simplify it as

400
00:14:02,160 --> 00:14:05,839
much as possible

401
00:14:04,079 --> 00:14:07,920
and then also it also comes down to your

402
00:14:05,839 --> 00:14:11,519
delivery you also don't want to be

403
00:14:07,920 --> 00:14:15,360
too monotone even if you may have

404
00:14:11,519 --> 00:14:17,120
no no you know even if you don't have um

405
00:14:15,360 --> 00:14:18,560
even if you have conversations that can

406
00:14:17,120 --> 00:14:21,680
often be monotone

407
00:14:18,560 --> 00:14:24,079
you want to definitely

408
00:14:21,680 --> 00:14:25,279
deliver your message with more of a

409
00:14:24,079 --> 00:14:28,240
powerful voice

410
00:14:25,279 --> 00:14:29,199
but don't do so in a way that is

411
00:14:28,240 --> 00:14:31,680
inauthentic

412
00:14:29,199 --> 00:14:33,440
and overdone and i i've definitely found

413
00:14:31,680 --> 00:14:35,519
to speak to an eye moment

414
00:14:33,440 --> 00:14:37,120
you know personal experience there's

415
00:14:35,519 --> 00:14:38,320
been times and this is definitely coming

416
00:14:37,120 --> 00:14:40,560
down to

417
00:14:38,320 --> 00:14:43,040
how you develop your own brand voice and

418
00:14:40,560 --> 00:14:45,680
your ability to be confident on camera

419
00:14:43,040 --> 00:14:47,120
is through trial and error there's been

420
00:14:45,680 --> 00:14:50,240
many videos

421
00:14:47,120 --> 00:14:53,360
uh that i have recorded

422
00:14:50,240 --> 00:14:56,959
many published some maybe not published

423
00:14:53,360 --> 00:14:59,760
that were kind of inauthentic to

424
00:14:56,959 --> 00:15:00,560
who i was i had friends or colleagues

425
00:14:59,760 --> 00:15:02,800
saying

426
00:15:00,560 --> 00:15:03,839
oh i love that video but you know it

427
00:15:02,800 --> 00:15:08,079
didn't seem like

428
00:15:03,839 --> 00:15:10,720
the true down it's because i was

429
00:15:08,079 --> 00:15:11,360
not trying to be someone i'm not but i

430
00:15:10,720 --> 00:15:13,440
was

431
00:15:11,360 --> 00:15:15,199
delivering with far too much energy and

432
00:15:13,440 --> 00:15:18,320
making it less conversational

433
00:15:15,199 --> 00:15:19,839
so focus on having a conversation with

434
00:15:18,320 --> 00:15:21,519
those you're talking to even

435
00:15:19,839 --> 00:15:24,000
if you're just looking at a camera or

436
00:15:21,519 --> 00:15:27,839
your computer as you're doing it

437
00:15:24,000 --> 00:15:31,440
another piece is you want to make it

438
00:15:27,839 --> 00:15:32,480
concise so for your marketing video make

439
00:15:31,440 --> 00:15:34,320
it concise

440
00:15:32,480 --> 00:15:35,600
this video is going to end up being or

441
00:15:34,320 --> 00:15:37,199
you know if you're listening to this as

442
00:15:35,600 --> 00:15:37,920
a podcast for example this is going to

443
00:15:37,199 --> 00:15:40,560
be

444
00:15:37,920 --> 00:15:41,440
longer form not as concise but if you

445
00:15:40,560 --> 00:15:44,560
under if you

446
00:15:41,440 --> 00:15:47,120
look at it as this the messages

447
00:15:44,560 --> 00:15:49,040
within it can be concise meaning i can

448
00:15:47,120 --> 00:15:50,320
repurpose these messages and turn them

449
00:15:49,040 --> 00:15:53,120
into ads

450
00:15:50,320 --> 00:15:54,399
um the central message though needs to

451
00:15:53,120 --> 00:15:57,680
be concise

452
00:15:54,399 --> 00:16:00,639
and simple and to the point and not

453
00:15:57,680 --> 00:16:01,040
beating around the bush and so this is

454
00:16:00,639 --> 00:16:04,399
more

455
00:16:01,040 --> 00:16:08,000
of an education related message

456
00:16:04,399 --> 00:16:10,639
versus say a strictly ad

457
00:16:08,000 --> 00:16:11,680
you know marketing message and so that

458
00:16:10,639 --> 00:16:13,199
can

459
00:16:11,680 --> 00:16:14,959
provide the opportunity to make more

460
00:16:13,199 --> 00:16:17,120
long form and that's what you see often

461
00:16:14,959 --> 00:16:20,320
with youtube videos but even youtube

462
00:16:17,120 --> 00:16:22,160
for example is testing different

463
00:16:20,320 --> 00:16:24,000
shorter form videos although they've

464
00:16:22,160 --> 00:16:25,120
historically have favored longer form

465
00:16:24,000 --> 00:16:26,959
content

466
00:16:25,120 --> 00:16:28,959
so consider that in keeping your message

467
00:16:26,959 --> 00:16:31,360
concise and concise

468
00:16:28,959 --> 00:16:33,680
and then you also want to practice your

469
00:16:31,360 --> 00:16:36,959
script before you even go to record it

470
00:16:33,680 --> 00:16:38,320
uh and this comes uh this helps out with

471
00:16:36,959 --> 00:16:40,800
the conversationalists

472
00:16:38,320 --> 00:16:42,880
uh making it sound like a conversation

473
00:16:40,800 --> 00:16:44,079
um where you do what we call a table

474
00:16:42,880 --> 00:16:45,600
read

475
00:16:44,079 --> 00:16:47,920
actors do this all the time before they

476
00:16:45,600 --> 00:16:49,440
go and record their shows or movies

477
00:16:47,920 --> 00:16:51,519
is they do a table read they read

478
00:16:49,440 --> 00:16:54,320
through and practice

479
00:16:51,519 --> 00:16:55,199
their delivery uh and as you do this for

480
00:16:54,320 --> 00:16:58,079
yourself

481
00:16:55,199 --> 00:16:59,440
and making sure that there's no typos it

482
00:16:58,079 --> 00:17:01,040
sounds natural

483
00:16:59,440 --> 00:17:03,040
then you can go and fix and do a new

484
00:17:01,040 --> 00:17:04,720
draft of your script

485
00:17:03,040 --> 00:17:06,240
if it needs that kind of overhaul so

486
00:17:04,720 --> 00:17:08,559
that's a definitely central face before

487
00:17:06,240 --> 00:17:11,439
you go and hit record

488
00:17:08,559 --> 00:17:11,919
there are times that you find you may do

489
00:17:11,439 --> 00:17:14,160
the first

490
00:17:11,919 --> 00:17:15,120
draft of a script and never read it

491
00:17:14,160 --> 00:17:17,919
until you

492
00:17:15,120 --> 00:17:18,799
go to hit record that can kind of set

493
00:17:17,919 --> 00:17:21,520
you up for

494
00:17:18,799 --> 00:17:23,760
a tricky place to be in because then

495
00:17:21,520 --> 00:17:25,360
you'll you may have to do more takes

496
00:17:23,760 --> 00:17:27,839
you may fumble you may look

497
00:17:25,360 --> 00:17:30,320
unprofessional you may be like ooh

498
00:17:27,839 --> 00:17:31,360
there's another blooper bloopers and

499
00:17:30,320 --> 00:17:33,600
retakes are

500
00:17:31,360 --> 00:17:34,720
normal but why not give yourself the

501
00:17:33,600 --> 00:17:36,320
confidence that you know what you're

502
00:17:34,720 --> 00:17:37,520
going to say in your videos by reading

503
00:17:36,320 --> 00:17:40,080
them

504
00:17:37,520 --> 00:17:42,960
days beforehand if not weeks beforehand

505
00:17:40,080 --> 00:17:45,120
and prepping to film because oftentimes

506
00:17:42,960 --> 00:17:46,480
one thing that we recommend is batch

507
00:17:45,120 --> 00:17:49,760
content creation

508
00:17:46,480 --> 00:17:52,080
script a series of marketing videos

509
00:17:49,760 --> 00:17:53,200
weeks before you end up actually

510
00:17:52,080 --> 00:17:55,679
recording them

511
00:17:53,200 --> 00:17:57,280
and then record them all at once in a

512
00:17:55,679 --> 00:17:58,320
multiple hours

513
00:17:57,280 --> 00:18:00,160
and then that way you can get them

514
00:17:58,320 --> 00:18:00,880
recorded for months to come whether it's

515
00:18:00,160 --> 00:18:04,400
a series of

516
00:18:00,880 --> 00:18:07,200
new ads you're doing new youtube videos

517
00:18:04,400 --> 00:18:07,760
whatever it may be for your customers

518
00:18:07,200 --> 00:18:11,440
okay

519
00:18:07,760 --> 00:18:15,039
so those are some strategies to consider

520
00:18:11,440 --> 00:18:17,120
um when it comes down to scripting

521
00:18:15,039 --> 00:18:18,960
more effective marketing videos and

522
00:18:17,120 --> 00:18:21,039
giving you that confidence

523
00:18:18,960 --> 00:18:22,799
and one thing that i definitely

524
00:18:21,039 --> 00:18:24,080
recommend in doing so as well as you go

525
00:18:22,799 --> 00:18:26,720
to plan it out

526
00:18:24,080 --> 00:18:28,080
is again focus on message clarity first

527
00:18:26,720 --> 00:18:30,480
knowing how to talk

528
00:18:28,080 --> 00:18:32,960
about your customers and then to your

529
00:18:30,480 --> 00:18:35,919
customers in a way that gets them to

530
00:18:32,960 --> 00:18:37,360
know why they need to watch or receive

531
00:18:35,919 --> 00:18:39,919
your message

532
00:18:37,360 --> 00:18:40,640
feel your marketing fill your message

533
00:18:39,919 --> 00:18:42,240
and then

534
00:18:40,640 --> 00:18:44,160
know what they're supposed to do so the

535
00:18:42,240 --> 00:18:46,000
know the feel and the do

536
00:18:44,160 --> 00:18:47,600
and in doing so you can connect with

537
00:18:46,000 --> 00:18:51,200
them and then you can

538
00:18:47,600 --> 00:18:53,679
inspire them to take action and

539
00:18:51,200 --> 00:18:54,240
again there is a resource to help you

540
00:18:53,679 --> 00:18:56,559
with this

541
00:18:54,240 --> 00:18:58,160
uh you go to com slash resources called

542
00:18:56,559 --> 00:19:01,120
video spy scripts

543
00:18:58,160 --> 00:19:01,840
it's a free video scripting guide book

544
00:19:01,120 --> 00:19:04,160
that helps you

545
00:19:01,840 --> 00:19:05,200
get started to plan script and outline

546
00:19:04,160 --> 00:19:08,320
your marketing

547
00:19:05,200 --> 00:19:11,120
messages alright so go off

548
00:19:08,320 --> 00:19:12,480
get your videos scripted get them

549
00:19:11,120 --> 00:19:15,919
recorded and get them

550
00:19:12,480 --> 00:19:19,280
published don't allow the

551
00:19:15,919 --> 00:19:22,960
perfection of the perfectly edited video

552
00:19:19,280 --> 00:19:25,120
or the perfectly crafted and scripted

553
00:19:22,960 --> 00:19:27,200
marketing message to keep you from

554
00:19:25,120 --> 00:19:28,480
simply just publishing and testing these

555
00:19:27,200 --> 00:19:30,960
messages

556
00:19:28,480 --> 00:19:31,679
and getting more confident with being on

557
00:19:30,960 --> 00:19:34,000
camera

558
00:19:31,679 --> 00:19:36,160
because bni camera will make the

559
00:19:34,000 --> 00:19:39,520
difference between you being

560
00:19:36,160 --> 00:19:41,600
visible and invisible in your industry

561
00:19:39,520 --> 00:19:42,960
and what that means is the difference

562
00:19:41,600 --> 00:19:45,120
between invisibility

563
00:19:42,960 --> 00:19:47,120
and visibility is the fact that your

564
00:19:45,120 --> 00:19:49,520
customers will your audience will

565
00:19:47,120 --> 00:19:51,039
actually know you exist and then be

566
00:19:49,520 --> 00:19:53,600
inspired to take action

567
00:19:51,039 --> 00:19:54,880
with your business over any other to

568
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buying your products and services and

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help you grow your business in the

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process

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all right take that to heart and

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implement it right now and go off and

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create your marketing videos

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thanks for watching and we'll see you on

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a future video

YOUR HOST

Dallin Nead

Dallin believes in putting family and God first.

He's the Chief Vision Officer of Content Supply, Advisor to multiple startups, serial entrepreneur and an award-winning producer.

He helps brands create authentic, results-driven media so they can share their message and vision with the world.

He helps brands clarify, create, and communicate their vision for a happier, more meaningful life, business, and community.

He consults with small and large companies including Princess Cruises, U.S. Marine Corp, Teachable and many others.

jess
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