what's up everyone and welcome to the video supply show we have on dallin and mr josh crandall what's up josh how's it going how you doing good good so we are going to talk about video marketing made simple uh a simple three step plan you can follow to easily create videos that actually work to grow your business and remove all of that stress and overwhelm and fear that many of us have with showing up on video speaking of which right now we're literally going live on multiple platforms right we got a instagram live going on we have a youtube this will be repurposed and so it's live you know those mess-ups those fears hopefully we can eliminate them and you can forgive us um but but really when it comes to creating simple videos um the biggest thing we gotta recognize uh and i'll speak from personal experience is that it's a mindset game uh we are our biggest critics always and that the biggest fear we have is the fear of judgment of what others will think of what we'll think of ourselves uh even yesterday i delayed filming a video because i had a zit forming in on my face right and i'm just gonna say it you know it's reality we we have we have that stuff happen um but we need to push forward and and publish messages regardless and so what we're gonna talk about today is three simple uh things you can focus on to simplify your video creation and marketing uh so josh what what do what's the first uh the first thing to focus on when it comes to creating videos well you know typically we follow a uh you know a kind of a wow what's the word i'm looking for dylan we follow a uh a layout kind of thing it's okay all right so we got this we've got this guide and you can go actually download this on video supply dot com uh i'll be speaking to you um and uh and in there by the way yeah yeah sorry yeah so if you uh yeah video supply script so in this you know we talk about how successful videos they're not they don't have them by accident right you need a plan you need to plan it all out so um and and we have the three p's uh in order to do that your purpose people and then platform and as long as you're outlining these things you should it should lend for a successful video or at least you know you're making the skeleton for one uh the purpose is obviously what you know what results do you want your videos to create for your business the people is you you have to be able to identify your audience right so who are they who's the primary focus here that you're you're gonna be talking to and then the platform that's for your distribution you know and that's you know if you if you don't overlook these things and you plan for them and plan towards them um you can have successful videos it's a it's a tried and true process um you know and and whether whether your purpose evolves or the people you're talking to evolve or the platform evolve uh you know as long as you are you know outlining those before you start your video created your creation process you know you can uh you can always plan for having a successful video you know so so really uh i think it's about identifying those things through three things at first and this is a very simple guide how many pages is this it's only like uh it's only like 150 pages so it's it's super simple guys no it's very how many pages it's it's 27 pages um but uh we've broken it up to it for it to be very simple right you know we have pictures so it's a picture book we have double spaced lines um and it just walks you through simple step by step so not only in this guide do we talk about these three p's but we also break it apart to be like here's how you outline videos here's how you script them here's how you do storyboard and create a mood board and other things that are essential to creating successful videos uh but with the focus on these three ps um you know like josh didn't talk about the bonus which is like including cats or babies in your videos uh which makes them easier no that's that's like that you can't plan for that um that's like all dependent on the people you're talking to but um what we want to do is we want to dig in a little bit deeper right so it's those three p's um digging it a little bit deeper into the purpose so um your video should always have a clear purpose and to keep it simple have one purpose don't have like 20 purposes to be like i want the video to do this i wanted to do this i want to do this no you want it to serve one clear purpose and that usually comes down to um what action you want the viewer to take by the end of the video um is it that you want them to go and visit your website is it to download something is it to share the video to you know to like it which can kind of be in under the same purpose as far as engagement right you want more people to see the video um you know if you're coming from the non-profit world or you know the e-commerce world right there's different industries to consider like different purposes to the video so it could be strictly just get as many views as possible because we want to spread this cause and message or i want to sell my products and services as much as possible so getting clear on that and just asking yourself and literally writing it down right now is like this next video i want to create maybe it's in instagram live uh what is the one result i want this video to create for my business for it to be successful um and and i would literally you know write that down and making sure that you're clear on that one purpose uh well josh what would you say if people have like more than one purpose uh what kind of issues would that create for um the person creating video but more so for the people watching the video well you know i think that uh yeah at least for yourself i mean i think i think it's hard enough if you've ever opened up your you say your phone right you want to just do a simple instagram message and then you you don't really have a plan or a destination in mind you just have a lot of things you want to share or feelings that you want to share whatever it is uh you don't have that direction that can get confusing and so then you get lost right um i think you can get lost very easily when you know you turn on a camera and uh you know stage fright comes about and you you know lose everything in your head um you know but then also for the viewer if they're not if they don't have a you know also have an end in mind uh it can get very confusing for them like okay where is this leading you know it feels kind of vague um and because of that you're not seen as a as a leader i guess um or that you really know what you're talking about so it's very important to be clear uh on that message um you can think of it you know kind of like writing an essay or something or uh you know a speech you say hey here's here's what i want to cover here in the first part and then you can give them the content right and so uh you know it helps to avoid any confusion or or vague feeling or you know feel like your your audience feel like they're lost etc as long as you have your purpose in mind you know every and everything is geared towards that purpose uh then you'll have a successful video yeah totally oh and a big part of this and this actually goes all throughout whether you're scripting the video or doing it live and and more impromptu is knowing what message uh what the message is and messaging is essential to any type of content you go to create let alone video and and we have a framework called story supply that we use for messaging um and it helps you simply yet powerfully talk about know how to talk about what you do and why you do it um so that way you can attract the right people uh and that's what the second p is for creating you know having a simple way to create videos and that's people so knowing who you're talking to is important because if you don't know who you're trying to help in your message uh what you're trying to help them do and what their pains emotions are right we talked early on about the fear of judgment or the fear of getting on video um if you don't understand who you're trying to interact with then the message won't work you won't accomplish that purpose you have and the people watching it um may not want to stick around and and that could be a tricky thing because you know for example now you know we're going live and sometimes the people who follow you aren't all together um the right audience for the message you may should be sharing at that time right some some family and friends may be following you who won't necessarily buy your products and services or be a part of your movement depending on the brand you have and so that's okay you know a message is meant to either attract or repel the right type of people who need to receive it uh but understanding your customer is essential uh to being able to create a simple yet effective video for your business uh yeah any other thoughts to that as far as uh addressing the right kind of people in your video josh well you know i used to do a lot of freelance work but this is literally the question that i ask them every single time and it is who's your audience right now um and if you're a business owner who are your customers right so who who is it that you're speaking to um and and even asking that person you know that question helps them to say okay wow this is yeah we're dial we're dialing this in this is for this is for them it's not really for me um but but you're speaking to them uh and carrying every you know everything actionable towards them and so uh so it's it's you know apart from the purpose i would say the your audience and purpose are are very equal to each other as identifying those things and uh and planning towards success so so yeah i mean the the people because of the people that you're speaking to aren't going to click or watch or trust you then then why would they spend their time you know they're on your platform uh which is also important obviously so yeah uh so speaking to the right you know people you can attract them to your platform and keep them there you know so there's that retention um as you're as you're speaking to them on your on your platform and then you know obviously they've provided many many platforms in this day and age uh so many social media um or information pages that uh you can speak to your audience uh in different ways right and uh these these platforms are so well designed um that uh you know they're for different things facebook is very different than instagram uh and and the audience is very too so much uh facebook instagram youtube youtube is i think it's the second most popular search engine out there you know so if you're not getting your information on youtube you know you need to be speaking to an audience there that uh you know i i plan for my stuff to be you know that's my main hub is youtube it's like here's the raw stuff because people are going to come search for it um but then the repurposed stuff or the the more you know dialed in edits that i may be trying to attract somebody new could be on facebook or instagram anyway so these all play to into each other you know to bring these people to your to your platform so you can have that retention and then you know whatever algorithms even can can hold them there with with that uh retention and interest that you've you know you've created because you've outlined your purpose and then you've identified your audience so totally totally yeah i mean it's really uh and this is why it's important to plan for these three p's even if it's a simple live video um to begin with that end in mind and that's why the platform needs to be considered because then you know where is the video going to end up and how can we adjust that message uh and there's a lot of repurposing power too where we're gonna take this uh this live video we're going to youtube instagram um and we're going to repurpose it we're going to chop up into smaller pieces uh and share as many clips we're going to put it as a podcast you know audio only experience um so that way we can distribute it in other forms and then also um share the message for you know the different parts of the message to different types of people uh but the cool thing about distribution and understanding the platform it's not just strictly social media platforms because you know you can list apart from the main hubs of like youtube instagram and facebook you know twitter pinterest linkedin the list goes on and the video capabilities are just expanding on those platforms for the public but there's also platforms to consider for your videos for them to be successful based on again the people and the purpose if your purpose is to deliver a message to uh your audience who are already paying uh for a product maybe it's an online course or membership then that type of video so the purpose and the people the platform are going to be different um the platform may be say teachable which is an online course platform where you can host videos a teachable actually uses wistia for their video hosting platform wistia is kind of like vimeo where they're not necessarily um so public as as well as they like you can have more of a private way to distribute and share videos that way um and people are not searching the same way on those platforms to find videos as they are saying on youtube but understanding that there are other purposes and people and platforms you can direct your videos to depending on what purpose it's going to serve and who you're serving so whether it's going to live on social media uh as an ad or a helpful live video like this or is it going to be on your website where you could embed it into a blog you could embed it on your home page if it's like a hero video about your business or it's inside of a product that people have to pay to get access to uh there are different platforms to consider and and that's why when you go to plan your videos um if you need to put a lot more intention into them it's important to consider each of those p's to know who who you're talking to where it's going and why it's being created and uh yeah go ahead josh oh should say yeah it's the platform is is so important to plan for uh and that's that's the for a number of reasons um i think about the entertainment business or like how we you know as individuals we see a uh a preview a movie preview we're like wow i want to go watch that movie right so you've you've been teased a little bit and you go and see the movie you're sitting down and then the the theater knows or the entertainment business knows that you're a captive audience now so you are coming to them and you're going to sit down in the theater seat you've paid to be there and you're going to dedicate your time and energy to watch whereas maybe on facebook or instagram you may need a plan for a quick hook and then deliver the information you know quickly or or very accurately in order to retain that audience um you know and so when you're when you're looking at a platform uh you have to tailor your content to that platform of course based on your purpose so that you know that retention is there so like dylan was saying you know if you go to teachable and you're taking a a course people have already bought the course they're there they're gonna their captive audience they're gonna they're gonna watch um uh may not be that way on facebook you know you're trying to attract somebody perhaps through an advertisement uh and so maybe you only have a few seconds to share with them and that's it's really interesting the uh i've been doing these videos i've been doing video for you know 10 plus years and and seen kind of a trend go from like for some reason everyone was saying oh you've got to keep every single video two to five minutes like you cannot go over two to five minutes and then and then later you know in these last couple years everything on youtube is approaching 10 minutes and you're saying well why is this you know and it's because i think a lot of people when they go to youtube and then they search for something you know they they become a captive audience right they're interested now they're saying okay i want to see a video on how to make a table or how to how i want to make a desk or something right so then they they will sit there and they will have the uh endurance to watch a 10 minute video because that's what they're interested in and you can get away with that too so um you know but but maybe not so much on instagram or facebook people typically go to those platforms to to cruise or peruse you know so they they may not want to dedicate that time uh depending on that platform that they are so platform is a it's a it's a thing to plan for for sure um and you can get away with a lot of different things in each platform and it's so crucial to plan for those things so yeah totally and considering each platform too is is so interesting because the one platform which is youtube that has more longevity to your strategy should be a focus uh and this is something we are doubling down on um with our business is putting more effort into youtube because if you're putting videos instagram or facebook as powerful as that is in the moment that gets lost in the feed and forgotten about but then youtube kind of becomes your your legacy content where people can find videos done from years ago as long as you keep it public in live um and they can find value with it you know depending on the relevancy uh and the timeliness of that message and and so there's a lot of power in that and one one kind of kind of capstone i feel like to these three ps um especially because you're you should be making content um for your customer um that's the power of a message done right is a message about your customer and the viewer of those who you're speaking to if it's not about them and for them then it won't work and won't be successful and in considering that um some other questions to ask yourself is by the end of this video what do i want my viewer or audience to fill and do do i want them to feel confident that they can be successful with my product do i want them to go and buy my product right what action i want them to take and that will kind of help guide the conversation and messages that you do share because you can understand how can i guide them what stories do i need to share um and actually like one one story i do want to share real quick is um i was watching it in the this video and that this guy was reviewing um i don't know if any of you have heard of quibby um it's a startup that that launched in 2020 and died in 2020. um a lot a lot of momentum was built up around it um and for some more context so quibby was this new um innovative streaming platform to compete like with the netflix and disney pluses of the world and it was actually started by these big a-lister um uh executives um jeffrey katzenberg is one of them and uh if you don't know his name you know his work because he was executive producer of the animations like like the little mermaid in aladdin um you know back in the early 90s and it was a huge part of like that era of popular disney movies and so here he is taking these years of experience and putting into the streaming platform so you think on paper that it would work right um but what happened is they i think they launched in like maybe april of 2020 and after about six months they had to close down and keep in mind they had like two billion dollars in funding um from like all these top studios but yet they failed um and a big part i believe is because they didn't focus on these three p's the people the purpose and the platform um they may had the platform dialed in and people probably enjoyed aspects of that content but but one failure they had is you know they gave this free trial and then a majority of the people who took the free trial didn't stay on as paying customers so they lost a lot of their subscriber base they targeted the people so so the people they were they needed to target um were like 15 to 35 year olds right the younger generations um for this these 10 minute short episodes and video content they put on their streaming platform but then they were advertising on the super bowl which who watches the super bowl um i'm sure a lot of this younger generation probably watch it but not you know in the traditional sense um not watching these super bowl ads and so they were using the wrong marketing distribution platform they were uh addressing these messages to the wrong crowd and people the super bowl is do you use a random mix of people it's not targeted it's not specialized they're not focusing on like the curated platforms and influencers who could get that message out there the right way uh and then their their purpose you know was to definitely engage in light even if they had great content which i'm sure they did they hired all these a-list actors um it was a failure of a startup because they failed to dial in and focus on and interact with particularly the right people um and so it all it does ultimately come back to people um making sure your message um connects to the right people and that you distribute it correctly um it doesn't mean you can't test right it's there's tony plenty of testing and ops and optimization you should be doing uh with your message and the people to start attracting them but but i i just thought that was a really fascinating kind of case study to uh the failure to focus on these three p's to make your videos successful particularly you know they have the product in place which you know the product itself i'm sure was amazing i didn't really use it but it was their messaging positioning um of how they're trying to get that message out there in their marketing efforts that didn't work and fell flat and so our goal with video supply is to give you the tools to make sure your videos don't fall flat and that they work to grow your business and so that's we're all about is giving that video supply you know giving you that content supply of resources but then empowering you with the services and the tools to help you implement video supply inside your business uh and so that's what we are um josh is our creative director of our video advertising agency um i'm like a strategic advisor to it uh and i help with a lot of the the strategy work uh but we're here to help you grow your business with the power of video you can skyrocket that growth by implementing these three p's and to do video marketing right and so you can learn more and apply to work with us at videosupply.com it's that simple uh josh should we show them a quick little reel of some things we've we've done yes you know today's episode is of course brought to you by our sponsor video supply supply yeah that's us so here's just some simple uh we're showing this on uh on the video version of the show but here's just some simple examples of visuals we've captured some simple animations captions and ways to clearly communicate a message that actually gets viewers to watch all the way through and then take action and so we've worked with a variety of different brands and clients to help them use the power of video to grow their business and impact their audience and so that's what we're here to do with you so if you are a brand owner who's ready to leverage video in a more powerful way then uh yeah apply to work with us go to videosupply.com so uh thanks for watching go ahead just saying you know what josh i'll i'll point you to the website again uh you go to video supply dot com resources uh that's where you can find these guides uh that we've been speaking to uh very helpful and i encourage you to go there it's free download it and fill it out next time you're gonna go do a video uh it really breaks the these three p's down um and then you know gives you more beneficial tools and such things that you're gonna need to be able to you know plan for success when you're going to create your next video uh and then you're gonna feel confident in doing so so you got this plan of action just waiting at your fingertips so videosupply.com resources perfect hey thanks for watching everyone um drop your questions uh down below and i look forward to sharing more value through this show so thanks for tuning in on video supply thanks guys catch you later

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