Yeah. You know, this is something that, um, I actually found to be a truth before it became a mantra for me. So, um, I kind of mentioned that I started with entrepreneurial failure. You know, I left corporate for the last time in 2014, for 14 months after leaving corporate, I struggled, you know, I thought that, you know, I have this, uh, experience and the these smarts in this certain industry, I'm just going to be a coach and consultant. Like, I'm just going to create a course. And I'll just like, create all this stuff and people will just come and buy it. Um, I did all the things, you know, once when you're an entrepreneur and especially Facebook gets a hold of that information, you start being targeted by a lot of really smart marketers telling you that you've got to do everything to run your business.