Video Marketing Made Easy

Why Businesses Are Afraid of Using Video and Why You Shouldn't Be

Josh Crandall

You've heard it said, "Video is King!"

Businesses are afraid of using video marketing for many reasons but the pros of using video far outweigh the fears of using video to stand out profitably in the marketplace.

In this episode we break down why businesses avoid using video and what you can do to begin planning towards using Video in your business.

Most people and brands struggle to get the visibility and attention they need to stand out and grow their business. Often, this makes them feel overwhelmed as they try to do all the things to grow a business that matters while serving their audience with great products and a powerful message.

It's difficult to be successful with video without a clear plan and knowledge about how video, marketing, and messaging actually works to attract and genuinely sell an audience of buyers.

Josh Crandall, Dallin Nead, and other guest experts explore many actionable tips, strategies, and behind-the-scenes secrets from their most successful video marketing campaigns inside the Video Supply™ Agency — all to help you grow a brand that people love using the power of video.

Topics include creativity, messaging, scripting, marketing, gear, film production, editing, and many more stories and strategies in between!

At Video Supply, we teach you everything you need to know to grow your business with video — VideoSupply.com

Today's Guest

Josh Crandall

Transcript

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[Music]

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hey guys

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welcome to the video marketing made easy

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podcast where we believe that video is

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the most powerful way to monetize your

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message

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stand out in the market grow your

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business i'm josh crandall so

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in this podcast we talk about practical

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strategies to grow your business with

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video

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uh so if you struggle with growing your

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audience and getting the word out about

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your product or service

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we're here to help uh yeah like i said

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i'm josh crandall and i want to take you

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through uh today

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a little bit about um uh why businesses

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avoid using video

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uh in their marketing and why you

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shouldn't be afraid to

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uh also i'm gonna give you a few tips on

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uh

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what you can do to begin today to take

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that step towards using

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video uh in your marketing with your

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business

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and uh and a whole host of reasons why

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you should um

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so you've probably heard it said before

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that video is king

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well that is so true and and

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i'm here to tell you why basically you

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can convey

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such an immense amount of information in

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such a short amount of time

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with video it's uh it's one of the most

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powerful ways to

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connect with your audience um without

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being there

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in front of them without shaking their

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hand they can connect with you uh

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visually emotionally um they can become

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invested

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in you and your mission um through that

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video

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you know medium that weights that you

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can really connect with them

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you know it's it's catchy um yeah we've

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all experienced it you see something

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you know whether that's on a screen as

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you're as you're waiting in an office

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or or you've been scrolling on facebook

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scrolling social media

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uh anywhere really like even the weather

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channel like i

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i get i get snagged up on some of those

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videos as i'm

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checking the weather for the day i mean

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uh you see something catchy and you want

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to spend your time there

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or you're willing to invest the time to

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uh to watch video is such a powerful way

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it is king it's it's how you connect um

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so so so then why are people so scared

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to use

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it right um i mean there's a host a

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whole host of reasons why

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um but uh and we can we'll kick things

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off with uh

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you know maybe maybe the the problem is

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uh it takes too much time maybe it's too

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expensive maybe you don't have the

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resources

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uh well let's let's let's kind of break

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that down do you know back

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back maybe 10 15 maybe even five years

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ago i mean

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video and creation creation video

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creation creating videos was a

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really heavy lift um you

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you know and that was due to a lot of

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reasons but

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let's talk about tech first you know

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tech technology on all fronts

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uh even five years ago was is just so

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vastly different

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cameras are expensive lights are heavy

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and and expensive um you know we're

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using leds today

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uh back then you're using tungsten

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lights they got super hot they're so

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heavy the

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you know you knew had you had to know

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how to manage you know all these pieces

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of production gear

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um you know it wasn't as straightforward

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as it is today

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the manpower required um to create

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videos

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was more um computers to process

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everything i mean

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you think about you know when they used

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to load tape in and

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and then take the tape out and

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physically cut

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to be able to edit uh anything i mean

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it's it's crazy the

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the amount of resources

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money and just energy was needed to pull

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off something like video and so it was

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expensive

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um also like broadcasting uh

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broadcasting your message i mean you

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really needed to put this on

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you know the local news for crying out

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loud

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uh or national tv but but that's what

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made it king

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right is is that's the medium that was

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getting into your home back then that

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was

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you know you'd sit down and watch your

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scheduled you know content

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and uh and you'd see the advertisements

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that come across there

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and uh it really was a big deal uh but

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you're looking at things today

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and it's just it's just amazing the the

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amount of improvements that have been

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made to the

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whole you know way that marketing is

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even presented to you

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uh everyone has a smartphone in their

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pocket you're able to

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watch as many ads as you're presented

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with you know as soon as you open an app

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really it could be just about any app

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that you open could have an

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advertisement

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um so it's such a way to reach people so

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much faster and so much easier

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with so much less energy and it's just

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it's just amazing

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you know how far we've come in that

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regard but basically

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everyone nowadays has a smartphone in

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their pocket i mean

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mine i've got i've got two lenses on

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here

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i've got two lenses to help me tell my

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story

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and i can open this up and i can

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um i can you know i can do a podcast

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from here

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i could uh i could shoot a video i can

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edit a video i can

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i can serve you know my audience

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with what i have in my pocket and that's

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just incredible

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um so the technology is there it's

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condensed you're able to capture that

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you're able to

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you know deliver it without hiring

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somebody to do that or hiring a whole

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team for you to do that um

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so you know that's it

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this uh it's a big step up when you can

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basically get a home studio in a bedroom

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you know in your house for under two

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thousand dollars i mean go

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look at it you know on youtube you can

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uh you can look up resources for people

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that have actually said okay here's

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here's your camera here's a lens

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here's here's your microphone here's

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your light you can assemble it all in

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this table and you're good

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like it is just amazing your internet

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speeds i'm sitting here i'm i'm

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talking to you you know if you're

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watching i'm talking to you through a

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camera that's connected to my computer

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um and the internet is so you know that

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i'm

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paying for my home is you know which

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which is a basic

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need now for a lot of at least american

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families

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you know that is able to broadcast this

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to

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an audience of you know it's it's pretty

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much limitless so

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so really there's been so much evolution

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as far as like

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video being accessible and really

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what's standing in your way then if

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you're looking at

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you know budget and resources for just

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getting marketing

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video content out there is really just

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the knowledge that it takes to

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operate that camera or to edit it and

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then to

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you know put it out there so

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so you know like like um so

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i guess i'll give you an example of uh

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of this whole

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this whole like money energy resources

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thing so

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i was a video intern at the los angeles

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county fire department and i actually

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got

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hired on back there as well but

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um before i got there i used to work in

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their bunker

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which is like a it was i mean i could i

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called it the bunker

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but basically it was this huge concrete

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room

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where we would edit our videos we had

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all the the storage there and whatever

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and attached to that was a

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a studio that we could film in and then

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another studio on the back end

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editing bays and but the whole first

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room where i

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worked uh the whole thing was taken up

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by this

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these broadcast uh machines and

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equipment

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that were used way back in the day when

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they would develop their content

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um and i really hope i'm not making some

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people feel

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really old right now but basically

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the uh the guys prior to me they

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um they got approved to just rip it all

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out

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and get rid of it and practically put it

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in a museum uh

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and what replaced it really only took up

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about eight to ten percent

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of the room so we've come such a long

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way uh

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really the technology and

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um you know resources are right at our

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fingertips

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if we just learn how to how to use them

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um

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so so is great looking video

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that's you know is that is great looking

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video still expensive in today's

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world well yeah it is um

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you can still there's there's a reason

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why you can hire a team of professionals

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to come in and film your video

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um every aspect of video production can

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be a profession

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uh you know you got the audio you have

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your your video

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you've got color correction you've got

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editing you've got

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you know how it how the image looks your

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directors of photography etc there's

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there's so many roles and professions

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that go into making a video

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that yes a professional you know

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video work is going to cost money but

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can you do it

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well yes exactly you can

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um so

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with the with the right resources and

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the right knowledge you can create

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content

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with such minimal technology today that

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it can far surpass the reach of

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i mean you think about a movie being

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made right hundreds of millions of

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dollars

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and hollywood will make this movie and

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they'll put it out and they'll make that

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money back

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but you can still rub shoulders with

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people that haven't seen that movie

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um whereas you know a guy on a long

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board

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drinking cranberry juice you know he can

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get

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more views than a hollywood movie on his

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one little video

292
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coming out of the smartphone you know so

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so the power

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the power is there the power is is

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available to you

296
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so so what's stopping you

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from using video to uh

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to reach your audience you know and i i

299
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realize the change

300
00:09:59,760 --> 00:10:04,480
in technology is not the only thing

301
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holding people back from music video

302
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like uh you know like i said all these

303
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aspects or

304
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careers so you could have your knowledge

305
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limitations or time limitations the time

306
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it takes to actually learn how to use

307
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these things

308
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um it does take time it takes an

309
00:10:17,440 --> 00:10:20,720
investment you learn and you grow

310
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there's a lot of people out there that

311
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are naturals at doing this but

312
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but still like it takes that time uh

313
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money limitations

314
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um you know you can get a really good

315
00:10:29,360 --> 00:10:32,240
decent looking video out of your

316
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smartphone yes but if you want to step

317
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up and buy a physical camera with a lens

318
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and get some depth of field there

319
00:10:36,560 --> 00:10:40,160
you know it's going to take some

320
00:10:37,839 --> 00:10:42,720
investment um

321
00:10:40,160 --> 00:10:43,600
you know and there's the the limitation

322
00:10:42,720 --> 00:10:45,519
or the the

323
00:10:43,600 --> 00:10:47,440
thing holding you back might be a fear

324
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of being on camera right

325
00:10:47,440 --> 00:10:51,680
uh fear of putting yourself out there in

326
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the wrong light or the wrong way

327
00:10:51,680 --> 00:10:55,519
but uh but i'm here to tell you that the

328
00:10:54,240 --> 00:10:58,560
uh

329
00:10:55,519 --> 00:11:00,800
the benefits of learning

330
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um how to make videos or and the

331
00:11:00,800 --> 00:11:03,200
benefits of using them to market your

332
00:11:02,480 --> 00:11:06,160
business

333
00:11:03,200 --> 00:11:09,279
they far surpass the fears that are

334
00:11:06,160 --> 00:11:12,560
stopping you from doing so

335
00:11:09,279 --> 00:11:14,320
and and you know i i'll support that

336
00:11:12,560 --> 00:11:16,079
with a few you know kind of statistics

337
00:11:14,320 --> 00:11:18,560
here but basically

338
00:11:16,079 --> 00:11:20,320
um four times as many people they want

339
00:11:18,560 --> 00:11:21,519
to watch marketing content they want to

340
00:11:20,320 --> 00:11:24,079
watch videos

341
00:11:21,519 --> 00:11:24,880
more so than they want to read about it

342
00:11:24,079 --> 00:11:27,839
you know so if you

343
00:11:24,880 --> 00:11:29,200
if you have a great you know i'm not

344
00:11:27,839 --> 00:11:31,600
downplaying website here but

345
00:11:29,200 --> 00:11:32,240
he got a good website and you got good

346
00:11:31,600 --> 00:11:34,000
content

347
00:11:32,240 --> 00:11:35,360
that's great like here you're at a great

348
00:11:34,000 --> 00:11:36,560
starting point there's so much that goes

349
00:11:35,360 --> 00:11:39,120
into your website

350
00:11:36,560 --> 00:11:40,320
um there that you need it to look good

351
00:11:39,120 --> 00:11:43,040
and professional

352
00:11:40,320 --> 00:11:44,399
in order to be able to sell but your

353
00:11:43,040 --> 00:11:47,680
audience wants to watch

354
00:11:44,399 --> 00:11:48,800
video and they're four times more likely

355
00:11:47,680 --> 00:11:51,920
to

356
00:11:48,800 --> 00:11:55,040
do that than to read about it uh

357
00:11:51,920 --> 00:11:58,079
social media facebook on facebook

358
00:11:55,040 --> 00:11:58,800
over 100 million hours of video are

359
00:11:58,079 --> 00:12:02,079
watched

360
00:11:58,800 --> 00:12:05,360
over facebook every day

361
00:12:02,079 --> 00:12:08,399
just let that sink in um

362
00:12:05,360 --> 00:12:09,279
everyone's consuming it i say everyone i

363
00:12:08,399 --> 00:12:10,560
mean

364
00:12:09,279 --> 00:12:13,040
whoever's using social media is

365
00:12:10,560 --> 00:12:15,040
consuming that um

366
00:12:13,040 --> 00:12:16,079
and they are bringing themselves to that

367
00:12:15,040 --> 00:12:19,680
platform

368
00:12:16,079 --> 00:12:20,959
to watch videos uh marketers that use

369
00:12:19,680 --> 00:12:23,360
video

370
00:12:20,959 --> 00:12:24,079
they grow revenue almost 50 percent

371
00:12:23,360 --> 00:12:27,680
faster than

372
00:12:24,079 --> 00:12:29,040
non-video users so think about that what

373
00:12:27,680 --> 00:12:31,760
are you doing

374
00:12:29,040 --> 00:12:32,480
to market your business what are the

375
00:12:31,760 --> 00:12:36,480
methods that

376
00:12:32,480 --> 00:12:38,160
that you use and

377
00:12:36,480 --> 00:12:39,600
think about if you're not using video

378
00:12:38,160 --> 00:12:42,800
think about

379
00:12:39,600 --> 00:12:45,279
um what it would be like to grow your

380
00:12:42,800 --> 00:12:48,240
revenue 50 times faster by

381
00:12:45,279 --> 00:12:48,240
starting a video plan

382
00:12:48,480 --> 00:12:51,600
and uh you know over 50 of marketing

383
00:12:50,959 --> 00:12:53,839
pros

384
00:12:51,600 --> 00:12:55,360
they say that video is the best type of

385
00:12:53,839 --> 00:12:57,760
content with the best return

386
00:12:55,360 --> 00:12:59,760
on investment you know that's that's the

387
00:12:57,760 --> 00:13:00,639
marketing process say that so from their

388
00:12:59,760 --> 00:13:03,040
experience

389
00:13:00,639 --> 00:13:04,320
and there's a lot that goes into that um

390
00:13:03,040 --> 00:13:05,040
you know where i came from from a

391
00:13:04,320 --> 00:13:08,079
full-time

392
00:13:05,040 --> 00:13:10,480
line of work we had a marketing team

393
00:13:08,079 --> 00:13:12,639
uh that met with another marketing team

394
00:13:10,480 --> 00:13:15,920
in this big corporation to

395
00:13:12,639 --> 00:13:16,720
to really track uh where our views were

396
00:13:15,920 --> 00:13:18,639
coming from

397
00:13:16,720 --> 00:13:20,399
where people were clicking we know why

398
00:13:18,639 --> 00:13:23,200
were they clicking

399
00:13:20,399 --> 00:13:24,240
we came up with these funnels about like

400
00:13:23,200 --> 00:13:25,760
all right here's where they're coming

401
00:13:24,240 --> 00:13:26,720
from and here's where they're

402
00:13:25,760 --> 00:13:28,160
they're moving here's what they're

403
00:13:26,720 --> 00:13:28,880
spending their time and this is how you

404
00:13:28,160 --> 00:13:31,680
know we

405
00:13:28,880 --> 00:13:33,200
we turn them around and and uh see some

406
00:13:31,680 --> 00:13:37,360
actionable items

407
00:13:33,200 --> 00:13:38,959
um so the so the there's a lot of

408
00:13:37,360 --> 00:13:41,760
what i'm saying here is there's a lot of

409
00:13:38,959 --> 00:13:43,279
analysis that goes into

410
00:13:41,760 --> 00:13:44,880
marketing and there's a lot of money

411
00:13:43,279 --> 00:13:46,079
invested at so that people can say all

412
00:13:44,880 --> 00:13:48,079
right we're

413
00:13:46,079 --> 00:13:51,120
things are working here let's spend our

414
00:13:48,079 --> 00:13:52,959
money here uh et cetera so

415
00:13:51,120 --> 00:13:54,240
if you know 50 of those marketing

416
00:13:52,959 --> 00:13:56,480
professionals say that

417
00:13:54,240 --> 00:13:58,000
video has the best return on your

418
00:13:56,480 --> 00:14:00,160
investment

419
00:13:58,000 --> 00:14:02,560
uh let me just think about that think

420
00:14:00,160 --> 00:14:06,079
about what you could do today

421
00:14:02,560 --> 00:14:08,720
to start your video plan to disseminate

422
00:14:06,079 --> 00:14:08,720
your content

423
00:14:09,440 --> 00:14:16,880
so also here uh visual content

424
00:14:14,079 --> 00:14:18,399
uh is 40 times more likely to be shared

425
00:14:16,880 --> 00:14:20,959
on social media than

426
00:14:18,399 --> 00:14:22,160
other types of content and think about

427
00:14:20,959 --> 00:14:24,720
that i'm trying to think of any time

428
00:14:22,160 --> 00:14:27,440
i've seen a viral

429
00:14:24,720 --> 00:14:29,360
i guess i guess memes or memes or some

430
00:14:27,440 --> 00:14:32,720
some viral visual information

431
00:14:29,360 --> 00:14:35,760
uh but like

432
00:14:32,720 --> 00:14:38,880
music that doesn't have video

433
00:14:35,760 --> 00:14:41,279
i you know just that visual content it's

434
00:14:38,880 --> 00:14:42,560
it's so much more likely to be shared

435
00:14:41,279 --> 00:14:44,079
and when you are

436
00:14:42,560 --> 00:14:45,760
when you have information that can be

437
00:14:44,079 --> 00:14:48,480
shared you know that's

438
00:14:45,760 --> 00:14:50,320
a lot of times word of mouth these days

439
00:14:48,480 --> 00:14:53,440
especially if you're looking at

440
00:14:50,320 --> 00:14:54,560
social media as um

441
00:14:53,440 --> 00:14:57,199
you know the place where people are

442
00:14:54,560 --> 00:14:58,800
gathering these days uh

443
00:14:57,199 --> 00:15:01,839
i mean i'm talking specifically about

444
00:14:58,800 --> 00:15:03,680
covid uh and any restrictions on

445
00:15:01,839 --> 00:15:05,920
you know being out you know we've had

446
00:15:03,680 --> 00:15:08,079
these necessary quarantines but

447
00:15:05,920 --> 00:15:08,959
word of mouth really was what's going on

448
00:15:08,079 --> 00:15:12,480
online right

449
00:15:08,959 --> 00:15:14,399
so people are way more likely to share

450
00:15:12,480 --> 00:15:15,920
this visual content social media than

451
00:15:14,399 --> 00:15:16,800
any other type of content that you put

452
00:15:15,920 --> 00:15:20,000
out there

453
00:15:16,800 --> 00:15:21,760
uh from your business um so

454
00:15:20,000 --> 00:15:23,120
so i mean this is a lot of information

455
00:15:21,760 --> 00:15:26,079
right uh

456
00:15:23,120 --> 00:15:27,600
and uh got this podcast going you know

457
00:15:26,079 --> 00:15:29,920
teaching you a little about uh

458
00:15:27,600 --> 00:15:31,120
how to make your you know your videos

459
00:15:29,920 --> 00:15:35,040
successful well

460
00:15:31,120 --> 00:15:37,279
well where do you start so

461
00:15:35,040 --> 00:15:39,680
so i'm gonna point you to uh a few

462
00:15:37,279 --> 00:15:44,480
resources here in just a minute

463
00:15:39,680 --> 00:15:46,639
but basically if you go onto our website

464
00:15:44,480 --> 00:15:48,720
and look up video supply dot com slash

465
00:15:46,639 --> 00:15:52,160
resources

466
00:15:48,720 --> 00:15:55,279
there are many many guides that can

467
00:15:52,160 --> 00:15:57,680
help you start

468
00:15:55,279 --> 00:15:59,519
using video in your business we've got

469
00:15:57,680 --> 00:16:02,320
the video scripting guide

470
00:15:59,519 --> 00:16:03,920
five video marketing mistakes video

471
00:16:02,320 --> 00:16:06,560
marketing guide

472
00:16:03,920 --> 00:16:07,680
brand messaging guide marketing plan

473
00:16:06,560 --> 00:16:10,320
guide

474
00:16:07,680 --> 00:16:12,720
and uh and you can go you know on our

475
00:16:10,320 --> 00:16:15,360
site and download those for free today

476
00:16:12,720 --> 00:16:16,880
and start filling them out they've got

477
00:16:15,360 --> 00:16:17,519
prompts they've got questions they've

478
00:16:16,880 --> 00:16:20,240
got

479
00:16:17,519 --> 00:16:22,000
you know things for you to do to really

480
00:16:20,240 --> 00:16:24,800
narrow down what it is that

481
00:16:22,000 --> 00:16:26,480
you can do to begin your you know video

482
00:16:24,800 --> 00:16:30,079
creation process today

483
00:16:26,480 --> 00:16:33,279
uh but but where can you

484
00:16:30,079 --> 00:16:34,720
where can you start um so you could

485
00:16:33,279 --> 00:16:37,519
you know you could invest a little bit

486
00:16:34,720 --> 00:16:38,880
of time and energy to learn about

487
00:16:37,519 --> 00:16:41,519
what to do to make videos with the

488
00:16:38,880 --> 00:16:43,759
resources you have or how to do that

489
00:16:41,519 --> 00:16:45,440
um you know how to pull out your phone

490
00:16:43,759 --> 00:16:48,560
how to

491
00:16:45,440 --> 00:16:52,720
uh frame up a good-looking

492
00:16:48,560 --> 00:16:54,959
interview or uh you know

493
00:16:52,720 --> 00:16:56,240
how to edit it in a way that stands out

494
00:16:54,959 --> 00:16:58,560
above the rest

495
00:16:56,240 --> 00:16:59,839
you can go out and hire a videographer

496
00:16:58,560 --> 00:17:01,920
but uh

497
00:16:59,839 --> 00:17:04,640
you know the if you just hire a

498
00:17:01,920 --> 00:17:05,919
videographer to tell your story

499
00:17:04,640 --> 00:17:07,760
do they know how to help you in the way

500
00:17:05,919 --> 00:17:10,400
that benefits you the most

501
00:17:07,760 --> 00:17:12,160
you know sometimes sometimes your video

502
00:17:10,400 --> 00:17:14,000
your videographer may not be doing

503
00:17:12,160 --> 00:17:16,160
the best for you even though it may look

504
00:17:14,000 --> 00:17:17,360
good um

505
00:17:16,160 --> 00:17:20,400
so where can you go from there you can

506
00:17:17,360 --> 00:17:22,160
hire a marketing agency to help you out

507
00:17:20,400 --> 00:17:24,079
um you'll get some more resources there

508
00:17:22,160 --> 00:17:25,839
to get some experience there they can

509
00:17:24,079 --> 00:17:27,439
tap into the video resources to help

510
00:17:25,839 --> 00:17:28,960
develop content that can

511
00:17:27,439 --> 00:17:31,120
help you to share your message in the

512
00:17:28,960 --> 00:17:32,640
right way uh and to

513
00:17:31,120 --> 00:17:36,080
shed light on your brand in the in the

514
00:17:32,640 --> 00:17:37,760
right way but uh

515
00:17:36,080 --> 00:17:40,080
but uh you can definitely go to our

516
00:17:37,760 --> 00:17:41,440
website videosupply.com

517
00:17:40,080 --> 00:17:43,360
resources and you can download those

518
00:17:41,440 --> 00:17:45,120
guides and i recommend starting with the

519
00:17:43,360 --> 00:17:47,280
video scripting guide but really

520
00:17:45,120 --> 00:17:49,200
you should download all of them um to

521
00:17:47,280 --> 00:17:50,400
begin to to know where the the best

522
00:17:49,200 --> 00:17:53,760
place is to start

523
00:17:50,400 --> 00:17:54,640
uh but then there's us so i'm with video

524
00:17:53,760 --> 00:17:57,360
supply

525
00:17:54,640 --> 00:17:58,559
uh dallin who's typically a co-host on

526
00:17:57,360 --> 00:18:01,200
this podcast

527
00:17:58,559 --> 00:18:02,480
with content supply um you can discover

528
00:18:01,200 --> 00:18:04,640
uh or you can

529
00:18:02,480 --> 00:18:06,400
have a discovery call with us today uh

530
00:18:04,640 --> 00:18:07,760
we've got we've got links on our website

531
00:18:06,400 --> 00:18:09,840
that will take you to

532
00:18:07,760 --> 00:18:11,280
a page you can schedule a call you can

533
00:18:09,840 --> 00:18:14,480
talk to us and and we can

534
00:18:11,280 --> 00:18:16,640
really help you to dissect your audience

535
00:18:14,480 --> 00:18:18,240
i mean that sounds kind of gross but we

536
00:18:16,640 --> 00:18:20,400
uh we can get really help you get

537
00:18:18,240 --> 00:18:21,760
into the weeds and the inner workings of

538
00:18:20,400 --> 00:18:24,400
your audience

539
00:18:21,760 --> 00:18:25,360
um and pull out your audience's pain

540
00:18:24,400 --> 00:18:28,880
points

541
00:18:25,360 --> 00:18:31,760
what they want what they need

542
00:18:28,880 --> 00:18:32,640
how to communicate with them and how to

543
00:18:31,760 --> 00:18:35,520
help you truly

544
00:18:32,640 --> 00:18:36,240
reach your audience in the way that you

545
00:18:35,520 --> 00:18:38,320
can really

546
00:18:36,240 --> 00:18:39,840
start to connect with them and if you

547
00:18:38,320 --> 00:18:43,039
make that connection

548
00:18:39,840 --> 00:18:44,960
um you know and and are able to share it

549
00:18:43,039 --> 00:18:47,039
on the platforms that you'll define

550
00:18:44,960 --> 00:18:48,400
through these guides you'll be able to

551
00:18:47,039 --> 00:18:52,160
reach your audience you'll be

552
00:18:48,400 --> 00:18:55,440
really able to connect there and to

553
00:18:52,160 --> 00:18:56,960
um to maximize

554
00:18:55,440 --> 00:18:59,600
the the technologies that you already

555
00:18:56,960 --> 00:19:02,559
have and the platforms that are so

556
00:18:59,600 --> 00:19:03,919
readily available to you to be able to

557
00:19:02,559 --> 00:19:07,360
and grow your business

558
00:19:03,919 --> 00:19:10,240
you know i mean up to 50 50 more than

559
00:19:07,360 --> 00:19:11,679
non-video users

560
00:19:10,240 --> 00:19:13,360
so start today you know if you're

561
00:19:11,679 --> 00:19:16,240
watching this podcast uh

562
00:19:13,360 --> 00:19:17,200
make sure to to subscribe to it or

563
00:19:16,240 --> 00:19:18,960
download every week

564
00:19:17,200 --> 00:19:21,280
we we have content new content every

565
00:19:18,960 --> 00:19:22,640
week and you can watch this podcast on

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00:19:21,280 --> 00:19:25,200
youtube

567
00:19:22,640 --> 00:19:26,960
and we really go into you know a lot of

568
00:19:25,200 --> 00:19:28,799
those aspects about breaking down your

569
00:19:26,960 --> 00:19:29,919
audience about defining your platform

570
00:19:28,799 --> 00:19:31,360
and your purpose

571
00:19:29,919 --> 00:19:33,280
you know how to approach your audience

572
00:19:31,360 --> 00:19:36,080
in such a way to you know

573
00:19:33,280 --> 00:19:36,960
stand out profitably in the marketplace

574
00:19:36,080 --> 00:19:38,720
and so

575
00:19:36,960 --> 00:19:41,039
i recommend you know subscribing to us

576
00:19:38,720 --> 00:19:42,000
on youtube uh listen to us every week on

577
00:19:41,039 --> 00:19:44,480
uh

578
00:19:42,000 --> 00:19:45,120
on the the podcast and uh subscribe to

579
00:19:44,480 --> 00:19:48,240
us

580
00:19:45,120 --> 00:19:48,559
um and we'll really be able to show with

581
00:19:48,240 --> 00:19:52,559
you

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00:19:48,559 --> 00:19:56,000
share with you how you know we can

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00:19:52,559 --> 00:19:57,840
help you to stand out in your

584
00:19:56,000 --> 00:20:00,559
in your market and to grow your business

585
00:19:57,840 --> 00:20:02,159
so thanks again for joining today

586
00:20:00,559 --> 00:20:04,039
uh one more time i'll leave you with

587
00:20:02,159 --> 00:20:07,440
that resource it is uh

588
00:20:04,039 --> 00:20:08,400
videosupply.com resources and uh really

589
00:20:07,440 --> 00:20:11,039
hope to see you guys

590
00:20:08,400 --> 00:20:12,570
on our upcoming podcast so stay tuned

591
00:20:11,039 --> 00:20:18,840
for more

592
00:20:12,570 --> 00:20:21,840
[Music]

593
00:20:18,840 --> 00:20:21,840
thanks

594
00:20:22,080 --> 00:20:24,159
you

YOUR HOST

Dallin Nead

Dallin believes in putting family and God first.

He's the Chief Vision Officer of Content Supply, Advisor to multiple startups, serial entrepreneur and an award-winning producer.

He helps brands create authentic, results-driven media so they can share their message and vision with the world.

He helps brands clarify, create, and communicate their vision for a happier, more meaningful life, business, and community.

He consults with small and large companies including Princess Cruises, U.S. Marine Corp, Teachable and many others.

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