Client: Sam Lapinski
Service: Professional Headshot Photography
Industry: Personal Branding / Creative
Category: Executive & Creative Professionals
Overview
Sam Lapinski, a respected creative professional, sought updated headshots that reflect his personality and professionalism for use across LinkedIn, press features, speaking engagements, and marketing assets. He partnered with Content Supply to produce a polished yet approachable set of portraits that elevate his personal brand presence.
The Challenge
Sam needed headshots that went beyond standard corporate poses—images that felt authentic, creative, and versatile across a range of professional use cases. The photos needed to be clean, consistent with his brand aesthetic, and suitable for both digital and print formats.
Our Approach
Content Supply provided a custom-tailored headshot experience that included:
- Creative Direction: We aligned on wardrobe, background, lighting style, and tone to fit Sam’s personal brand and industry.
- On-Site Photography Session: Conducted a relaxed and efficient photo shoot at a natural-light studio with multiple background and lighting setups.
- Portrait Variety: Captured a range of expressions, angles, and crops to offer flexibility across platforms and formats.
- Post-Production & Retouching: Delivered professionally retouched images with natural enhancements while preserving authenticity.
Results
- Delivered a set of 15+ high-resolution, fully edited portraits.
- Used across LinkedIn, portfolio site, speaking decks, and press kits.
- Helped Sam present a consistent, trustworthy, and confident personal brand.
- Provided multiple orientation and format options to cover a wide variety of digital and print needs.
Why It Worked
Our process focused on making Sam feel at ease on camera while using expert lighting and framing to bring out the best in every shot. We treated the session not just as a photo shoot—but as a brand-building opportunity.
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