Shivani Berry, a celebrated leadership coach, developed Ascend’s Leadership Program—a 6-week online course designed to empower women with leadership skills, frameworks, and tools to excel professionally. Shivani sought a promotional video that would effectively communicate the program’s value and inspire professional women to enroll.

Objectives

1. Highlight Program Features: Showcase the core elements and unique benefits of Ascend’s Leadership Program.
2. Engage the Audience: Create an engaging, visually appealing video targeting professional women.
3. Build Credibility: Reflect the program’s professionalism and Shivani’s expertise through high-quality production.
4. Boost Enrollments: Drive interest and participation through compelling storytelling.

Challenges

1. Communicating Value: Shivani needed a way to translate the course’s impact into an engaging visual format.
2. Professional Appeal: Ensuring the video mirrored the program’s premium quality and Shivani’s brand credibility.
3. Audience Connection: Crafting a narrative that resonated emotionally with professional women.

Process

1. Pre-Production

• Client Collaboration: Conducted in-depth meetings with Shivani to identify the program’s highlights and messaging goals.
• Script Development: Created a concise, audience-focused script emphasizing the transformative power of Ascend’s Leadership Program.
• Storyboard Design: Outlined the visual sequence for a cohesive narrative.

2. Production

• Filming:
  • Captured Shivani’s introduction and course overview using professional-grade cameras and lighting.
  • Filmed B-roll of women in workplace settings to represent the target audience visually.
• Testimonial Interviews: Included interviews with past participants who shared personal stories of success after completing the program.

3. Post-Production

• Video Editing:
  • Curated the best footage, synchronized audio, and incorporated visuals.
  • Added dynamic graphics and text overlays to emphasize critical takeaways.
• Sound Design: Integrated an uplifting music score and enhanced audio quality for clarity.
• Collaborative Revisions: Incorporated Shivani’s feedback to fine-tune the final product.

Results

1. Captivating Promotional Video
   • Delivered an engaging, high-quality video that showcased the course structure, benefits, and participant success stories.
   • Effectively highlighted the emotional and professional transformation women could achieve through the program.
2. Increased Program Enrollments
   • The video significantly boosted interest and enrollment, with testimonials enhancing trust and relatability.
3. Elevated Brand Perception
   • The polished video positioned Shivani Berry and Ascend’s Leadership Program as premium, credible, and transformative.

Through professional video production and storytelling, Content Supply helped Shivani Berry create a powerful course sample video. The project not only elevated her program’s visibility but also deepened audience trust and increased enrollments.

For entrepreneurs and educators seeking to create impactful videos for their offerings, Content Supply provides the expertise needed to convey value, engage audiences, and drive success.