Client: Bitcoin Voter Project
Campaign Title: The States Are Betting Big On Bitcoin
Services Provided by Content Supply:
- Video Scripting & Creative Strategy
- On-Site & Remote Video Production
- Editing, Graphics, and Motion Design
- Social Media-Ready Video Cutdowns
- YouTube & Podcast Optimization
The Vision
As Bitcoin adoption continues to rise, many U.S. states are beginning to integrate blockchain policies, incentivize mining infrastructure, and recognize crypto in legislation. The Bitcoin Voter Project sought to tell this evolving story in a compelling, accessible format that would engage voters, policymakers, and entrepreneurs alike.
They partnered with Content Supply to create a flagship video campaign — The States Are Betting Big On Bitcoin — highlighting the growing momentum and implications behind state-level crypto adoption.
The Solution: Full-Funnel Video Campaign
Our team at Content Supply provided end-to-end creative execution:
Creative Development
We crafted a compelling script that combined expert insights, stats, and real-world case studies from states leading the charge in crypto innovation — including Texas, Wyoming, and Florida.
Video Production & Post
- Shot on-location and remotely with high-production value
- Integrated motion graphics, animated maps, and explainer visuals
- Edited multiple short-form variations for social distribution (Reels, TikToks, YouTube Shorts)
Distribution Strategy
- Optimized for YouTube and podcast distribution
- Created repurposed snippets for Instagram, Twitter, and LinkedIn
- Collaborated with the Bitcoin Voter Project team to tailor messaging to their engaged community
The Impact
- Positioned the Bitcoin Voter Project as a leading voice in the U.S. crypto dialogue
- Sparked conversation across multiple platforms on the future of Bitcoin legislation
- Expanded video reach via shareable formats and strategic visual storytelling
Conclusion
By producing The States Are Betting Big On Bitcoin, Content Supply helped amplify a critical narrative at the intersection of finance, innovation, and civic engagement. This campaign reflects the power of video to educate, mobilize, and drive forward the future of digital currency adoption.
Need a content partner to simplify complex topics and drive awareness? Let’s build your next campaign → [Schedule a Call with Content Supply]
