How Funnel Gorgeous Scaled a $37 Offer to $118K+ Using Video Ads
Funnel Gorgeous is a powerhouse brand co-founded by Julie Stoian and Cathy Olson, built to help entrepreneurs design, market, and sell digital products with beauty and conversion in mind. Combining stunning design with proven marketing strategy, Funnel Gorgeous offers courses, templates, and tools that empower creators to build high-converting funnels without the tech overwhelm. With a community-driven approach and a passion for elevating female entrepreneurs, the brand has helped thousands of business owners scale their offers and create thriving online businesses.
The Challenge
Before partnering with Content Supply, Funnel Gorgeous faced a common challenge shared by many digital product brands: they had a great offer—but needed more visibility, conversion power, and scale.
Here’s what they were up against:
- Limited Creative Capacity for Video: While their team was strong in copy, funnel strategy, and design, they lacked the internal resources to produce high-quality, performance-driven video ads at scale.
- Underutilized Video in Their Funnel: Their $37 offer had potential, but without compelling video content, they were leaving reach and revenue on the table.
- Inconsistent Ad Performance: Existing ads lacked the polish, hook strategy, and creative variation needed to truly scale and convert cold traffic.
- Time Constraints: As a fast-moving business with multiple product launches and campaigns, they didn’t have the time to conceptualize, shoot, and optimize dozens of videos in-house.
They needed a trusted creative partner to bring their offer to life on camera, with scroll-stopping video ads that could be deployed quickly and effectively across platforms. That's where Content Supply stepped in.

"The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and Content Supply. They are amazing! And help me look great and grow my business.”
Funnel Gorgeous
Software Company

"This video is giving me all the feels. FREAKING LOVE IT!” — Kelsey Murphy
Funnel Gorgeous
Software Company
The Solution
To help Funnel Gorgeous unlock the full potential of their $37 product, Content Supply delivered a complete done-for-you video ad solution tailored for high engagement and conversion. Here's how we did it:
Ad Strategy + Creative Direction
We began by aligning with the Funnel Gorgeous team on their goals, audience, and offer positioning. Our team developed a custom creative brief that outlined:
- Hook angles that aligned with their funnel strategy
- Visual storytelling concepts to match their brand voice
- A/B testing structures to optimize performance across platforms
Scripted + Shot Multiple Video Variations
To increase reach and resonance, we created multiple ad variations with different hooks, lengths, and styles, including:
- UGC-style talking head videos
- Direct-response, high-converting ad scripts
- Thumb-stopping visuals with on-brand motion graphics and CTA overlays
These were designed for Facebook, Instagram, and other paid media platforms to stop scrolls, engage curiosity, and drive clicks.
Fast Turnaround + Plug-and-Play Assets
Our team handled everything from scripting, filming, editing, and optimizing. Funnel Gorgeous received:
- A library of ad-ready videos optimized for mobile
- Assets designed to plug directly into their existing funnel
- Quick delivery timelines that matched their campaign calendar
By combining expert-level messaging with scroll-stopping creative, Content Supply gave Funnel Gorgeous the ability to scale faster, convert more leads, and turn a low-ticket offer into a 6-figure product with lasting momentum.
The Process
To turn a $37 product into over $118,000 in sales, Content Supply followed a streamlined, four-step process designed to create high-performing video ads with speed, clarity, and conversion in mind:
1. Discovery & Creative Brief
We kicked off with a strategic discovery session to align on Funnel Gorgeous’ goals, target audience, and unique selling proposition. From there, we developed a custom creative brief that included:
- Primary messaging and CTA focus
- Multiple hook ideas for testing
- Style direction that matched their brand aesthetic
- Platform-specific guidelines for ad placement (Facebook, Instagram, etc.)
2. Scriptwriting & Hook Development
We crafted direct-response ad scripts designed to stop scrolls, create curiosity, and drive action. Our scriptwriting focused on:
- Problem-solution storytelling
- Clear and concise value propositions
- CTA-driven messaging tailored to cold, warm, and hot audiences
Each script was designed with multiple variations for A/B testing across different placements and audiences.
3. Filming & Editing
Using a mix of UGC-style and professional delivery, our production team:
- Directed on-brand, personality-driven footage
- Captured multiple video formats (portrait, square, landscape)
- Edited high-converting ads with motion graphics, on-screen text, and dynamic transitions
Every ad was designed for mobile-first platforms with quick attention-grabbing intros and clear CTAs.
4. Delivery & Performance Optimization Assets
We didn’t just deliver one ad—we delivered a library of content. Funnel Gorgeous received:
- 5–10 video variations optimized for testing
- Final exports for paid media, organic use, and funnel placement
- A simplified content map for where and how to deploy each ad
This system gave their marketing team plug-and-play creative that scaled quickly and generated results without added production headaches.
This repeatable process is what helped Funnel Gorgeous drive over $118,000 in sales and 90,000+ views, turning a simple $37 offer into a top-of-funnel conversion machine.
The Results
Partnering with Content Supply gave Funnel Gorgeous the creative firepower they needed to scale a low-ticket offer into a high-performing revenue driver. Here’s what we achieved together:
$118,400+ in Sales
Our video ads directly contributed to over $118K in revenue from a $37 digital product. By aligning creative with proven funnel strategy, we helped Funnel Gorgeous convert cold traffic at scale—without a massive ad spend.
90,000+ Targeted Views
The videos generated more than 90,000 views across platforms, putting the brand in front of thousands of ideal customers and significantly expanding their audience reach and email list.
High-Performing Creative for Paid Media
The ad variations we delivered became a core part of their funnel marketing toolkit, enabling the team to run multiple A/B tests, improve ad performance, and reduce creative fatigue—without having to produce more content in-house.
Faster Turnaround, Zero Stress
With our plug-and-play video content, Funnel Gorgeous was able to move quickly from idea to launch, saving internal team hours and avoiding creative bottlenecks. Our streamlined process gave them speed, scale, and professional quality—without slowing down their team.
A Scalable Funnel Engine
Most importantly, this campaign proved that with the right video ads, even a $37 offer can become a powerful top-of-funnel engine—driving leads, building trust, and converting at scale.
How Digital Product Brands Like Funnel Gorgeous Scale Fast With Performance-Driven Video Ads
You’ve built a beautiful funnel. You’ve proven your offer converts. But now you’re hitting a wall.
Maybe ad performance is dipping. Your internal team’s bandwidth is maxed out. Or you’re launching a new product but don’t have time (or expertise) to build all the video content needed to sell it at scale.
That’s where brands like Funnel Gorgeous were before partnering with Content Supply—and where many creators, coaches, and digital product brands find themselves today.
The Common Scaling Challenges
Even with a great product, many teams face similar roadblocks:
- Creative fatigue from running the same ad over and over
- Inconsistent quality from DIY or piecemeal video creation
- Lack of variety in hooks, lengths, and formats to test at scale
- Limited internal bandwidth to ideate, script, shoot, and edit multiple ad variations
- Low engagement rates from static or uninspired video creative
These problems don’t just impact ad performance—they slow down launches, eat up team resources, and limit revenue potential.
The Solution: Done-for-You Video Ad Production That Converts
At Content Supply, we help digital product brands create high-performing, conversion-optimized video ads—fast.
Our service is built for scaling offers like yours with minimal input and maximum ROI. Whether you’re promoting a $37 lead offer, a $997 course, or a new webinar funnel, we help you:
Craft Strategic Messaging That Cuts Through the Noise
We align with your brand, voice, and funnel strategy to develop:
- Multiple hook variations
- Story-driven scripting
- Audience-specific messaging that drives clicks and conversions
Produce High-Quality Video Ads for Every Funnel Stage
From UGC-style videos to polished, direct-to-camera talking head content, we script, film, and edit:
- Scroll-stopping cold traffic ads
- Re-engagement and retargeting content
- Mobile-optimized video for Facebook, Instagram, YouTube, and TikTok
Deliver Creative Built for A/B Testing and Scale
We don’t just give you one video—we give you a full creative kit, including:
- Multiple formats (portrait, square, landscape)
- Short-form and long-form cuts
- Split-test ready content to improve ad performance and reduce costs
Why This Matters for Your Brand
If you’ve got a product that works, video ads are the fastest way to scale it. But to win in 2025’s attention economy, your creative needs to be:
- Fast to produce
- Built to convert
- Aligned with your brand voice and funnel
That’s what Content Supply delivers—your story, your strategy, in video form that sells.
Ready to Scale Your Product With Better Video Ads?
Let’s make your next launch your most profitable yet. Book a free discovery call today and let’s map out your custom video ad strategy:
👉 www.contentsupply.com