Glossary of Marketing Terms

The process of creating a unique image and identity for a product or company in consumers' minds.

A system for managing interactions with current and potential customers to enhance relationships and boost retention.

A strategy focused on creating valuable content to attract and retain a clearly defined audience.

Enhancing website elements to increase the percentage of visitors who complete a desired action, like signing up or purchasing.

Using email campaigns to engage customers, nurture leads, and drive conversions.

Generative Engine Optimization (GEO) is the new SEO—built to rank and influence AI-generated content. Learn how GEO drives visibility in the age of AI search.

Partnering with influential personalities to promote products to their dedicated audiences.

The process of attracting and converting strangers and prospects into someone interested in your brand’s products or services.

A digital advertising model where advertisers pay a fee each time their ad is clicked.

A composition principle that divides the image into thirds, horizontally and vertically, suggesting that the subject should be placed at or near these intersecting lines for a more balanced composition.

Optimizing content and websites to rank higher on search engines, increasing visibility and organic traffic.

Using social media platforms to promote products, engage with audiences, and build brand loyalty.