Lead generation is a marketing strategy focused on stimulating and capturing interest in a product or service to build a sales pipeline. It often involves content marketing, email marketing, social media, and PPC ads. The goal is to nurture potential customers through the sales funnel using valuable content, offers, and engagement tactics.
By capturing contact information, businesses can follow up with leads, nurture them with tailored messaging, and move them closer to a purchase decision. Effective lead generation increases brand awareness, builds relationships, and supports sales teams in converting prospects to customers.