Branding is the process of establishing a distinctive identity for a product or company, creating associations in customers' minds. It includes logos, colors, messaging, and brand voice, which all work together to differentiate the brand in a competitive market.

Strong branding conveys a company’s values, mission, and quality, fostering trust and loyalty. It influences customer perception, drives emotional connections, and plays a significant role in retention. Effective branding helps customers recognize a company, establish expectations, and ultimately increases the likelihood of repeat business.