Social Media Marketing (SMM) leverages platforms like Facebook, Instagram, LinkedIn, and Twitter to promote products, engage audiences, and build brand loyalty. By posting regular content, running ads, and interacting with followers, companies reach audiences in a more personal, real-time way.
SMM strategies often involve using social listening tools to understand trends, measuring KPIs like engagement and reach, and adjusting content accordingly. The direct interaction helps brands build relationships, enhance visibility, and foster a loyal community, making SMM a crucial part of a well-rounded digital marketing strategy.