Email marketing is a powerful tool for nurturing leads, engaging customers, and driving sales. It involves sending targeted content to subscribers, segmented by behavior, demographics, or interests. Campaigns range from newsletters and product updates to promotional offers and re-engagement series.
Email marketing platforms like Mailchimp and Constant Contact provide templates, automation, and analytics to optimize campaigns. A well-crafted email strategy fosters loyalty, supports lead nurturing, and is cost-effective. With automation and personalization, brands can build meaningful connections with customers and convert leads into buyers.