Customer Relationship Management (CRM) involves strategies and software to manage interactions with existing and potential customers. CRMs help businesses organize, automate, and synchronize sales, marketing, and customer support activities.
Popular CRM systems like Salesforce and HubSpot centralize customer data, making it easy for teams to track interactions, preferences, and buying behaviors. This allows for personalized communication, improved service, and streamlined sales processes. By leveraging CRM, companies can boost customer satisfaction, increase retention rates, and enhance revenue growth through targeted relationship-building and proactive engagement.