A digital advertising model where advertisers pay a fee each time their ad is clicked.
Pay-Per-Click (PPC) advertising is an online model where businesses pay for ad clicks, aiming to drive traffic to their websites. Unlike SEO, PPC provides instant visibility at the top of SERPs. The most common PPC platform is Google Ads, where companies bid on keywords. When users click on an ad, they are directed to a landing page designed to convert traffic into leads or sales.
PPC campaigns are budget-controlled, trackable, and can be optimized with audience targeting, ad scheduling, and split testing. Businesses benefit from PPC by reaching users ready to convert, making it an ideal channel for short-term lead generation and increased visibility.
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