PPC (Pay-Per-Click) Advertising

A digital advertising model where advertisers pay a fee each time their ad is clicked.

Pay-Per-Click (PPC) advertising is an online model where businesses pay for ad clicks, aiming to drive traffic to their websites. Unlike SEO, PPC provides instant visibility at the top of SERPs. The most common PPC platform is Google Ads, where companies bid on keywords. When users click on an ad, they are directed to a landing page designed to convert traffic into leads or sales.

PPC campaigns are budget-controlled, trackable, and can be optimized with audience targeting, ad scheduling, and split testing. Businesses benefit from PPC by reaching users ready to convert, making it an ideal channel for short-term lead generation and increased visibility.

Need to talk about your project, ideas or goals first?

Contact us or schedule a call so we can help you choose the best plan for your brand.

Browse more terms

podcast production services - podcast supply

Become A Media Company with Scalable Content Creation Services

At Content Supply, we don't just create content—we build media empires. We become your dedicated creative production partner for all of your content creation needs.

Our proven process takes your business from concept to execution with a customized approach, delivering high-impact content that engages, converts, and scales. Whether it's video, podcasts, or full-scale marketing strategies, we're here to fuel your growth.