How Ippen Digital Boosted Brand Engagement with Full-Service Content by Content Supply
Ippen Digital is one of Germany’s leading digital media networks, operating a wide range of regional and national news portals with a strong focus on high-quality journalism and innovative content delivery. As part of the Ippen Media Group, the company reaches millions of readers daily through its portfolio of over 80 online platforms, including Frankfurter Rundschau, Merkur.de, and BuzzFeed Germany. Ippen Digital combines editorial excellence with data-driven digital strategy, offering media solutions that span publishing, advertising, video, and branded content—making it a powerhouse in the German digital media landscape.
The Challenge
Before partnering with Content Supply, Ippen Digital was facing a challenge familiar to many fast-paced media companies: the growing demand for high-quality, engaging video content—without the internal bandwidth to meet it.
Here’s what they were up against:
- Content Volume vs. Creative Capacity: With dozens of media brands under their umbrella, Ippen Digital needed to produce a wide variety of content—podcasts, UGC, branded videos, and commercial productions—but their internal teams were stretched thin.
- Inconsistent Production Quality: Different formats and use cases across regional and national outlets made it difficult to maintain a unified, high-quality production standard across all brands.
- Tight Turnarounds for Campaigns: Timely storytelling and campaign execution were critical, but their existing workflows weren’t agile enough to meet the demand for fast, scalable video production.
- Limited Focus on Brand Engagement Assets: Their editorial content was strong, but they needed creative video formats to support audience engagement, brand sponsorships, and digital monetization strategies.
Ippen Digital needed a specialized, reliable creative partner to support their teams with scalable, on-brand content—produced quickly, consistently, and across multiple formats. That’s where Content Supply came in.

“Really awesome work you did on the Runebreakers videos! We grew our TikTok and Instagram accounts from 0 to over 22,000 fans fast with your strategic video content. It was nice growth and exactly the brand awareness we needed for our ad campaigns.”
Benjamin Marx
CEO, Ippen Digital
The Solution
To help Ippen Digital meet growing content demands across their media brands, Content Supply delivered a customized full-service content creation solution—becoming an extension of their in-house editorial and marketing teams. Here’s how we solved their biggest challenges:
Multi-Format Video Production at Scale
We provided ongoing production support across key formats to elevate Ippen Digital’s visual storytelling:
- Podcast Production: From concept to post-production, we managed full podcast workflows—recording, editing, formatting, and delivering publish-ready content for streaming platforms.
- UGC Campaign Content: We sourced, directed, and edited creator-led video content tailored for social media and branded partnerships.
- Commercial & Branded Video: We developed polished promotional videos for campaigns and brand sponsors, combining storytelling with strong visual branding and motion design.
Streamlined Systems and Support
Our team built out a content pipeline that allowed Ippen Digital to:
- Submit creative briefs and project requests through a simple intake system
- Receive regular deliverables without overwhelming their internal teams
- Rely on a consistent creative team that understood their voice, standards, and editorial nuance
Flexible, On-Demand Creative Team
Rather than hiring multiple vendors or expanding internal headcount, Ippen Digital tapped into a plug-and-play production team with built-in:
- Scriptwriting and creative direction
- Filming (remote and on-location when needed)
- Editing, graphics, sound design, and final delivery
This full-stack service gave them speed, quality, and creative flexibility—all under one roof.
The result was a seamless, scalable solution that supported Ippen Digital’s mission to deliver engaging content across every channel—while freeing their internal teams to focus on strategy, storytelling, and growth.
The Process
To support Ippen Digital’s fast-moving media network and diverse content needs, Content Supply implemented a streamlined, repeatable process designed for speed, consistency, and scale. Here’s a breakdown of the process we used:
1. Strategy & Alignment
We kicked off the partnership with a discovery session to understand Ippen Digital’s content goals, brand standards, and campaign priorities across multiple media outlets. In this phase, we:
- Identified key content formats: podcasts, UGC, and commercial video
- Aligned on messaging, tone, and editorial voice
- Built a flexible content calendar to meet ongoing needs
This strategic foundation ensured every piece of content served a clear brand and business objective.
2. Creative Briefing & Project Intake
To streamline collaboration, we developed a custom project intake system where Ippen Digital could:
- Submit creative briefs and campaign details
- Request new video, UGC, or podcast assets
- Receive timelines and deliverables in a centralized platform
This system gave their internal teams a low-lift way to request high-quality creative—without back-and-forth or confusion.
3. Pre-Production & Scripting
For each asset, we handled:
- Creative direction and scripting
- Creator casting for UGC-style videos
- Episode outlines and production planning for podcasts
- Brand storyboarding and messaging frameworks for commercial content
All content was mapped to campaign goals, audience intent, and the desired format.
4. Production & Post-Production
Our in-house team and creative partners executed full production, including:
- Remote and on-site video shoots
- Creator-led filming for UGC content
- Multi-camera podcast recording and editing
- Motion graphics, subtitles, and branding overlays
- High-end audio mastering and final formatting
All final assets were reviewed and delivered in a format ready to publish.
5. Delivery & Optimization
We maintained consistent delivery through a shared system, allowing Ippen Digital to:
- Receive assets weekly or monthly depending on campaign needs
- Make minor revisions and approvals quickly
- Repurpose content across platforms for max ROI
This repeatable process helped Ippen Digital meet their content goals without delays, confusion, or internal burnout.
The Results
Through our full-service content partnership, Content Supply helped Ippen Digital streamline content creation, expand their creative capacity, and deliver consistent, high-quality media that fueled brand engagement and growth. Here’s what we achieved:
Consistent, Multi-Format Content Delivery Across Brands
We successfully produced and delivered a steady stream of podcast episodes, user-generated content, and branded commercial videos across Ippen Digital’s portfolio. This gave their editorial and marketing teams the creative assets they needed—without the typical delays or bandwidth issues.
Significant Time and Resource Savings
By handing off full production responsibility to Content Supply, Ippen Digital avoided the cost and complexity of building an in-house team or coordinating multiple freelancers. This resulted in hundreds of hours saved across departments, freeing up internal teams to focus on strategic initiatives.
Increased Audience Engagement
With engaging podcast episodes, authentic UGC, and compelling brand videos, Ippen Digital saw a measurable increase in content engagement across platforms, contributing to stronger brand loyalty, increased video watch time, and improved campaign performance for their sponsors.
Reliable Creative Partner on Demand
We became Ippen Digital’s go-to creative team, delivering on fast turnarounds while maintaining quality and brand alignment. This built trust and confidence in their ability to scale campaigns quickly and consistently across multiple markets.
Expanded Content Offerings for Revenue Growth
By introducing new media formats—such as branded podcasts and UGC-driven video campaigns—Ippen Digital was able to offer new advertising and content sponsorship opportunities, creating additional revenue channels for the business.
In short, Content Supply helped Ippen Digital turn content creation from a bottleneck into a repeatable, strategic advantage. Let me know if you’d like this packaged as a case study, sales page, or pitch slide!
How Modern Media Brands Like Ippen Digital Scale Content Creation Without Adding Headcount
Attention is currency—and the brands that win are those that show up with fresh, high-quality content across every platform, consistently.
But what happens when your team is already at capacity?
That’s the exact challenge Ippen Digital faced—a leading digital media network in Germany, managing dozens of national and regional outlets. They needed to scale podcast episodes, branded video campaigns, and UGC content… all while maintaining production quality and editorial standards.
They found the solution in a full-service partnership with Content Supply.
And they’re not alone. If your organization is looking to increase content output without burning out your team or compromising on quality, here’s how our specialized services can help.
The Content Creation Bottleneck Is Real
Whether you're a publisher, media company, or fast-scaling brand, chances are you're experiencing one or more of the following:
- Your internal creative team is overwhelmed
- You lack video expertise to scale podcasts, UGC, and branded content
- You’re missing a repeatable production system for consistent delivery
- You’re turning down content opportunities due to bandwidth issues
- Your ad partners or sponsors are asking for media assets you can’t quickly produce
This isn’t just a production issue—it’s a growth limiter.
The Full-Service Creative Partnership That Solves It All
Content Supply acts as an extension of your creative and marketing team, giving you plug-and-play access to an entire production pipeline—including:
Podcast Production
We help you plan, record, and publish professional podcast episodes—complete with editing, formatting, and branded visuals for video podcast platforms like YouTube, Spotify, and more.
Video Production (Commercial + Editorial)
Whether it’s branded campaign videos, news-driven promos, or internal company storytelling, we script, direct, and deliver engaging visual content tailored for your audience and objectives.
UGC Content for Social & Campaigns
We source, script, and manage creator-led content that resonates with audiences on platforms like Instagram, TikTok, and YouTube Shorts—ideal for brand partners or audience expansion.
Repurposing & Performance Optimization
From one shoot or recording, we extract multiple assets for different platforms—shorts, reels, thumbnails, captions, blog articles, and more.
Is Your Brand Ready for This Level of Support?
If you're managing a media network, large-scale marketing operation, or multi-brand content strategy, Content Supply helps you:
- Scale content without scaling overhead
- Eliminate the guesswork, delays, and coordination chaos
- Turn ideas into assets—fast
- Look like a world-class media brand, every week
Let’s Build Your Content Engine
Book a free discovery call and let’s map out a custom content creation plan tailored to your organization.
Your message deserves to be seen, heard, and felt—let us help you deliver it at scale.