Tangible x Content Supply: White-Label Content Partnership for Scalable Creative Delivery
Tangible is a bold, human-centered CX consultancy that delivers real, measurable outcomes by operating at the intersection of product, marketing, and sales. Based in San Francisco with a globally distributed team, Tangible helps visionary brands—from startups to global enterprises—transform complex ideas into compelling customer experiences.
Known for their radically curious, tactical, and truth-driven approach, Tangible combines strategic insight, creative storytelling, and expert execution to drive performance metrics that matter, like reduced CAC, increased CLV, and high-impact ROI. With a reputation for scaling brand experiences that feel as human as they are effective, Tangible is the go-to partner for companies ready to get real and grow.
The Challenge
Before partnering with Content Supply, Tangible faced a familiar challenge: as client needs expanded and expectations for high-quality, fast-turnaround video and marketing content grew, their internal teams were stretched thin.
Tangible’s reputation for delivering premium customer experience (CX) solutions meant their clients expected not only strategic thinking, but also expert execution across multimedia formats—especially video, animation, and branded content.
Their key challenges included:
- Scaling content production quickly without sacrificing quality or strategic alignment
- Maintaining brand consistency across diverse client projects and industries
- Freeing up internal resources to stay focused on higher-level strategy and client management
- Needing a trusted, white-label creative partner who could seamlessly integrate into their workflows without disrupting client relationships
- Managing unpredictable content surges during launches, campaigns, and special initiatives
Tangible needed a partner who could match their high standards for storytelling, creativity, and results—while operating quietly behind the scenes as an extension of their team. That’s where Content Supply stepped in.
The Solution
To help Tangible meet growing client demands while preserving their high-touch, strategic focus, Content Supply delivered a full-service, white-label content solution—built to integrate effortlessly into Tangible’s workflows and elevate the quality, consistency, and volume of deliverables across client engagements.
Here’s what the partnership included:
1. Fully Branded, White-Label Video Production
Content Supply operated behind the scenes as Tangible’s video team—delivering:
- High-quality explainer videos, product marketing videos, and motion graphics
- Story-driven brand videos that matched each client’s tone, audience, and goals
- Custom intros, outros, and assets tailored to individual brand guidelines
All deliverables were fully white-labeled, allowing Tangible to maintain full ownership and client-facing control.
2. Scalable Production Without Operational Bottlenecks
We provided flexible production support that scaled up or down based on project needs, including:
- Rapid turnarounds for campaigns, sprints, and launches
- A streamlined creative process to reduce internal lift
- Dedicated editors, motion designers, and producers aligned with Tangible’s standards
3. Integrated Creative Collaboration
Our team worked closely with Tangible’s strategists, designers, and copywriters through:
- Shared tools and production timelines
- Clear communication channels to ensure alignment at every step
- Strategic input on messaging, pacing, and visual storytelling
We operated as an extension of Tangible’s team, not just a vendor.
4. End-to-End Delivery with Post-Production Excellence
From pre-production to delivery, Content Supply handled:
- Script refinement and storyboarding
- Remote or on-location filming coordination (as needed)
- Editing, motion design, captioning, and platform-ready exports
Each video was delivered ready to publish, enabling Tangible to stay focused on client success without worrying about production logistics.
This white-label solution allowed Tangible to meet client expectations with premium content—without hiring in-house, managing freelancers, or sacrificing creative quality.
The Process
To support Tangible in delivering exceptional branded content across multiple client engagements, Content Supply implemented a seamless, white-label production process that was flexible, efficient, and fully integrated into Tangible’s internal workflow. Our approach ensured high-quality creative output without disrupting the strategic work Tangible is known for.
Here’s how the process worked:
1. Strategic Alignment & Creative Kickoff
We began each project with a shared intake process to:
- Understand the client’s goals, voice, audience, and brand guidelines
- Review existing strategy or messaging from Tangible’s team
- Define the video’s core purpose—whether for product marketing, storytelling, explainer content, or launch campaigns
This ensured every piece of content was rooted in strategy and aligned with Tangible’s creative direction.
2. Scripting & Storyboarding Support
Depending on the project scope, we either:
- Collaborated with Tangible’s internal writers on video scripting and creative outlines
- Or provided scriptwriting and storyboarding services in-house to visualize flow, tone, and structure
We ensured a unified narrative style that matched each client’s brand identity and campaign messaging.
3. Production (On-Brand, On-Time)
Our white-label services included:
- Remote or on-location filming when required, with flexible crews and gear
- Animation and motion design, built using brand assets or created from scratch
- Voiceover sourcing and direction, ensuring tone and delivery aligned with client expectations
Tangible remained the lead agency on all communications, while we executed silently in the background.
4. Post-Production & Platform Optimization
Once footage and assets were captured, we handled:
- Professional editing with branded graphics, animations, transitions, and subtitles
- Optimization for platform formats (YouTube, social, web, etc.)
- Color grading, sound design, and export in required formats
Revisions and feedback were managed collaboratively through a shared portal to streamline delivery.
5. Final Delivery & Asset Management
All final assets were delivered:
- With Tangible’s branding and naming conventions
- Packaged in ready-to-publish formats
- With supporting assets like thumbnails, cutdowns, and versioning (when needed)
We also supported long-term content management, making it easy for Tangible to repurpose or update assets over time.
This end-to-end process enabled Tangible to scale content production confidently—knowing their partners at Content Supply could deliver consistent, on-brand creative that matched their reputation for quality and strategy.
The Results
Through a seamless white-label partnership, Content Supply empowered Tangible to deliver high-quality, story-driven video content across a range of client projects—without adding strain to their internal team or compromising their strategic standards.
Here’s what Tangible achieved:
1. Faster Turnaround Without Sacrificing Quality
By streamlining creative workflows and offloading production tasks to Content Supply, Tangible was able to consistently meet tight deadlines and scale content delivery across multiple client accounts—without sacrificing creative integrity or visual polish.
2. High-Quality, On-Brand Video Assets Across Industries
Whether it was for product marketing, storytelling, or customer experience campaigns, the partnership resulted in professionally produced, on-brand video assets that seamlessly integrated into broader strategies. Every deliverable reflected Tangible’s high bar for creativity, clarity, and performance.
3. Increased Capacity Without Additional Headcount
Tangible expanded their content offering—delivering more value to clients without hiring full-time production staff or managing freelancers. This enabled their internal teams to stay focused on strategy, CX design, and client relationships while still executing big, high-impact deliverables.
4. Enhanced Client Satisfaction and Retention
With video content that supported launches, case studies, and campaign rollouts, Tangible was able to deliver stronger client outcomes—increasing engagement, conversion, and visibility for the brands they support. The result: happy clients, stronger results, and long-term partnerships.
5. A Trusted, Repeatable System for Content at Scale
The success of the white-label partnership created a repeatable system Tangible could rely on—one that flexed with campaign surges, adapted to various industries, and continued delivering top-tier creative under their brand umbrella.
In short, Content Supply became Tangible’s behind-the-scenes creative engine—helping them grow client impact, scale production, and deliver with confidence across every campaign.
How Agencies Like Tangible Scale Creative Production Without Adding Headcount
For fast-moving creative and CX agencies, client expectations have never been higher. They want strategic thinking, yes—but they also expect execution. On-brand, on-message, and on-time content across every touchpoint, especially in video.
The problem? Producing content at scale—while keeping internal teams focused on strategy and delivery—can stretch even the most experienced agencies thin.
That’s exactly why agencies like Tangible turn to Content Supply as a white-label partner.
Here’s how this model works—and how agencies just like yours can grow revenue, improve client results, and deliver more value without burning out your team.
The Reality: You Need to Deliver More, Faster
If your agency is known for delivering high-level strategy or customer experience design, your clients are likely asking for more:
- Video content to support brand launches, product demos, or case studies
- Short-form assets for ads, social media, and internal campaigns
- Motion graphics, animation, or explainer videos to elevate complex ideas
- Faster delivery timelines without sacrificing quality
But scaling up in-house production isn’t always viable. Hiring, onboarding, and managing new creatives can slow you down. Plus, quality control becomes harder to maintain across multiple client accounts.
That’s where a white-label content partner like Content Supply steps in.
The Solution: White-Label Video & Content Production That Feels In-House
At Content Supply, we operate behind the scenes—helping creative, branding, and CX agencies deliver top-tier video and marketing content under their own name.
Whether it’s branded content, animation, podcast editing, or short-form ad videos, we plug directly into your workflow to help you scale without the overhead.
Here’s What You Get:
1. On-Demand Creative Support
Scale up production with zero ramp-up time. Whether you need one video or an entire campaign package, we provide scripting, editing, motion graphics, and formatting—ready for delivery.
2. White-Labeled Delivery
All assets come fully branded and client-ready. You stay in control of the relationship—we operate quietly behind the scenes as an extension of your team.
3. Seamless Workflow Integration
We plug into your current process—whether you're using Slack, Asana, Frame.io, or custom tools. That means fewer handoffs, no wasted time, and consistent results.
4. Strategy-First Creative Execution
We understand you’re not just delivering content—you’re driving outcomes. Our team is trained to align with your messaging frameworks, visual systems, and campaign goals.
5. Scalable Systems, No Overhead
Deliver more to more clients without hiring internally or managing freelancers. We give you a predictable creative pipeline that can flex with your agency’s bandwidth and client load.
The Benefits for Agencies Like Yours
Agencies like Tangible benefit from white-label content partnerships in measurable ways:
- Faster project turnarounds without sacrificing quality
- Increased revenue per client with expanded deliverables
- Greater client satisfaction and retention due to elevated creative output
- Freedom to focus on core services like strategy, customer research, and experience design
- No need to manage production staff or contractors—just deliver polished results under your brand
Is This Right for You?
This model works best for:
- CX and UX agencies expanding into content production
- Brand and creative studios who want to offer video without building a video department
- Marketing consultancies looking to execute their strategy with branded deliverables
- Agencies handling content-heavy client campaigns (product launches, case studies, webinars, etc.)
- Remote-first teams that want flexible, scalable creative support
Ready to Add a Video Team Without Hiring One?
Let’s be real—your clients want more than just ideas. They want results. Content that performs, stories that connect, and creative that makes them look like heroes.
Partnering with Content Supply gives you a silent but powerful engine for delivering all of that.