And, um, I had realized that entrepreneurship doesn't have to be quite as hard as I had made it in the past. And I wanted to really just get out and share what I had learned about entrepreneurship with the rest of the world. So I'm on a mission to eradicate entrepreneurial stress. It sounds really big, but I feel like if I could just get in the room with enough people and just tell like one person with each conversation, like, look, it doesn't have to be so hard. That would be great. And what ended up happening is to share my message. I started doing podcast interviews because that just felt like a very natural way to get out there. And it became our number one lead generation strategy. And it was then that we all kind of looked at it and went, Whoa, this is kind of wild. I didn't go into it with that intent. Um, so we started doing the same with our clients and we noticed that I wasn't just like a unicorn, you know, this was a really effective lead-generation strategy if you do it right. And now that is what we do exclusively. We specialize in this and I just live and breathe podcasts all day. And that's what my team does too. So!