Client: Amazon Studios

Project: Pitch Lab – Storytelling Video Content

Services: Video Production, Creative Direction, Editing, Script Support

Overview

When Amazon Studios needed compelling content for their Pitch Lab—a program built to help creators and executives master the art of the pitch—they partnered with Content Supply to create high-quality, story-driven video assets. The goal? Transform complex messaging into engaging visuals that aligned with Amazon’s brand standards while keeping the content educational, cinematic, and inspiring.

The Challenge

Amazon Studios wanted to elevate the effectiveness of their internal pitch training by delivering a premium video series that reflected the scale, polish, and creativity of their global studio brand. But crafting internal-facing educational content that feels entertaining and clear—without losing sight of Amazon’s voice—presented a challenge.

They needed a creative partner who could:

• Rapidly understand Amazon’s goals, tone, and team dynamics
• Transform raw scripts and high-level ideas into cinematic, structured content
• Deliver top-tier visuals, editing, and storytelling under tight timelines

Our Approach

Content Supply applied its framework to craft video content that wasn't just informative—but emotionally resonant and visually compelling. Here's how we tackled the project:

1. Discovery & Alignment
We worked closely with Amazon’s internal team to:

• Understand the goals of Pitch Lab
• Refine the messaging for each video
• Map out a creative plan aligned with Amazon’s brand style

2. Script Support & Storyboarding
While Amazon provided initial outlines, our team enhanced scripts with pacing, flow, and storytelling structure that improved clarity and engagement. We also delivered visual storyboards to preview the video structure before filming.

3. Production & Editing
Content Supply oversaw:

• Direction for recorded interviews and training content
• On-brand editing with motion graphics and seamless transitions
• High-end post-production to meet Amazon’s creative standards

4. Final Delivery
All videos were optimized for internal streaming platforms and LMS systems, and delivered in multiple formats for Amazon’s global team to use in training and communications.

The Results

• A library of polished video content for Pitch Lab, used globally to train executives and creators
• Increased engagement and retention among participants thanks to premium visuals and storytelling
• Positive feedback from stakeholders for turning abstract concepts into clear, watchable content

Why It Worked

Our strength lies in blending storytelling strategy with high-quality production. By working as a seamless extension of Amazon Studios’ creative team, we brought their educational content to life—on time, on brand, and on message.