Content Supply partnered with ViziSites to deliver comprehensive video production, editing, and photography services for Anchor Dental. This project aimed to elevate Anchor Dental's online presence, enhance its patient experience, and establish the practice as a trusted leader in dental care within its community.
Client Goals
Anchor Dental sought to:
- Highlight their advanced dental technology and patient-centric services.
- Build trust with potential patients through authentic and engaging visual content.
- Improve their website and social media impact with high-quality visuals.
Our Approach
- Discovery & Planning:
We collaborated with ViziSites and Anchor Dental to understand the brand’s core values, target audience, and specific goals. A detailed content strategy was developed to ensure alignment with their objectives. - Video Production:
We created a series of professional videos, including:- Patient testimonials to build trust and showcase real experiences.
- A virtual office tour highlighting the modern facilities.
- Procedure overviews to educate and inform patients.
- Photography Services:
Our photography captured the warmth of the staff, the state-of-the-art equipment, and the welcoming office environment. These visuals helped humanize the brand and convey professionalism. - Post-Production:
Editing focused on creating polished, engaging content tailored for Anchor Dental’s website and social platforms. We integrated ViziSites’ branding guidelines to ensure consistency.
Results
- Enhanced Online Engagement: Anchor Dental’s website traffic increased by 35%, and their social media engagement grew by 50% within three months of the campaign launch.
- Improved Conversion Rates: The patient inquiry rate via the website rose by 20%.
- Strengthened Brand Trust: Patient testimonials resonated with viewers, resulting in an influx of positive reviews and referrals.
Conclusion
Through expert video production, editing, and photography, Content Supply helped Anchor Dental achieve its goals and strengthen its connection with the community. This project highlights our commitment to delivering impactful content that drives real results.
