Client: Shivani Berry, Founder of Arise Leadership
Project Title: Arise Leadership Program – Video Sales Letter (VSL)
Service: Video Production, Scriptwriting, Editing, Motion Graphics
Deliverables: Full-Length VSL, Social Cutdowns, Platform-Optimized Video Assets
Industry: Leadership Development, Professional Coaching, Women in Business
Project Overview
Shivani Berry is the founder of Arise, a leadership program designed to help women grow into confident, influential leaders. As a coach and mentor to female professionals at companies like Google, Meta, and Salesforce, Shivani has built a powerful curriculum rooted in real-world leadership growth.
To promote her flagship program and drive enrollments, Shivani partnered with Content Supply to create a compelling video sales letter (VSL) that would articulate her mission, outline the value of the program, and drive conversions among high-performing women in leadership roles.
The Challenge
The Arise Leadership Program is deeply transformative—but in order to scale enrollment, Shivani needed a clear and emotionally resonant video asset that would:
- Speak directly to the challenges women face in male-dominated environments
- Build trust and credibility through her personal story and results
- Explain the structure and benefits of the program in a persuasive yet authentic way
- Convert cold and warm audiences on her website and in email campaigns
She needed more than just a video—she needed a visual sales engine.
Our Solution
Content Supply led the end-to-end development of a high-converting VSL designed for both landing page use and evergreen funnels.
Our work included:
- Scripting support to craft a story-driven, conversion-optimized message
- Remote video direction to guide Shivani on delivery, tone, and pacing
- Professional video editing combining performance, graphics, and visual storytelling
- Motion graphics overlays to reinforce key takeaways and CTAs
- Optimized exports for website embedding, social promotion, and ad use
The result was a clear, authentic, and persuasive video that positioned Shivani as a trusted leadership coach and Arise as a must-join program for ambitious women.
The Results
- Increased Webinar and Program Conversions
The VSL played a key role in helping Shivani move leads from awareness to enrollment, especially through her email list and website funnel. - Clear Brand Storytelling
Shivani’s voice and vision came through with confidence, building credibility with both new and returning leads. - Multipurpose Content
Cutdowns from the VSL were used as email teasers, social media clips, and remarketing ads—extending the reach of the core message. - Scalable Launch Asset
With this evergreen VSL in place, Shivani and her team can relaunch and retarget without recreating new content every cycle.
Want a VSL that drives leads and builds trust? Let Content Supply help you turn your story into a strategic video asset—just like we did for Shivani Berry and the Arise Leadership Program.
