Balance365, founded by Jen Campbell and Annie Brees, is on a mission to empower women to break free from diet culture and embrace sustainable wellness. Through their personal stories and deep expertise, they guide women toward achieving health and wellness goals without restriction or obsession. To amplify their impact, they partnered with Content Supply to develop a transformative workshop designed to inspire, educate, and empower their growing community.

Project Goals‍

Balance365 sought to create a workshop that embodied their mission of balanced, sustainable wellness while resonating with their target audience. They turned to Content Supply to:

• Develop a professional, engaging multimedia workshop.
• Craft messaging that aligns with their mission and values.
• Deliver high-quality content to increase engagement, retention, and impact.

Featured Services

• Workshop Planning & Concept Development
• Video Production & Editing
• Branding & Visual Design
• Content Strategy Support

Our Approach‍

Content Supply worked collaboratively with Balance365 to create a seamless, on-brand workshop that combined education, storytelling, and actionable steps.

1. Discovery & Strategy:
   We began with in-depth consultations to fully understand the Balance365 mission, audience, and workshop objectives. This foundational step ensured that the final product would align with their voice, values, and goals.
2. Workshop Design:
   Working hand-in-hand with Jen and Annie, we structured the workshop into clear, digestible modules. The content emphasized freedom from diet culture while empowering participants with tools for sustainable wellness.
3. Video Production:
   To bring the workshop to life, we produced a series of high-quality videos featuring Jen and Annie as the primary hosts. With professional lighting, sound, and engaging visuals, the videos captured their authentic, relatable style while delivering a polished, impactful experience.
4. Branding & Visual Assets:
   We created cohesive visuals and workshop materials, including slides, workbooks, and interactive resources. These elements reflected Balance365’s approachable, empowering brand identity and enhanced the overall learning experience.
5. Editing & Finalization:
   Our editing team polished the videos, ensuring seamless transitions, crisp audio, and compelling visuals. Graphics and animations were added to reinforce key messages and maintain viewer engagement throughout the workshop.

Results‍

The Balance365 workshop was a resounding success, making a powerful impact on participants while elevating the brand’s reach and authority.

• Increased Engagement: The multimedia workshop captured participants’ attention and kept them motivated through relatable stories, actionable steps, and expert advice.
• Positive Feedback: Participants praised the workshop’s approachable tone and balance of education and encouragement, reporting life-changing insights and sustainable results.
• Brand Growth: The professional content expanded Balance365’s audience, attracting more women ready to embrace freedom from dieting and sustainable wellness practices.
• Enhanced Authority: The workshop solidified Jen and Annie’s reputation as trusted leaders in the wellness industry.

Conclusion‍

Content Supply’s collaboration with Balance365 demonstrates the power of thoughtful, high-quality content in driving meaningful impact. By combining strategic planning, expert production, and authentic storytelling, we helped Balance365 deliver a workshop that transforms lives while strengthening their brand.