Client: CultureRx
Project Title: ROWE® Program Webinar
Service: Webinar Strategy, Scriptwriting, Slide Design, Video Editing
Deliverables: Complete Webinar Presentation, Slide Deck, On-Demand Video Format
Industry: Workplace Culture, Organizational Development, Training & Coaching

Project Overview

CultureRx is the pioneering organization behind the Results-Only Work Environment® (ROWE®)—a revolutionary approach to workplace culture where people are evaluated on performance, not presence. In today’s rapidly evolving work landscape, more organizations are seeking new frameworks to empower productivity, autonomy, and trust.

To support the rollout of ROWE® to wider audiences, CultureRx partnered with Content Supply to produce a signature webinar that could educate leaders, inspire organizational change, and encourage program adoption across teams.

The Challenge

CultureRx had decades of research and real-world results, but needed a high-quality, digestible, and persuasive webinar that introduced the ROWE® model in a way that was clear, modern, and actionable.

Their goals were to:

• Simplify the core philosophy of ROWE® for first-time viewers
• Build trust and interest among executives, HR leaders, and managers
• Encourage webinar attendees to take the next step and enroll in the program or schedule a consultation
• Maintain professional polish and visual consistency across all presentation materials

Our Solution

Content Supply provided end-to-end webinar creation services, crafting a presentation that balanced education, storytelling, and conversion strategy.

Key services included:

• Webinar outline and scripting to structure the flow and key talking points
• Slide deck design with modern, branded visuals to enhance clarity and impact
• Video editing and animation to integrate screen shares, presenter footage, and key messaging overlays
• Call-to-action design to lead viewers toward program sign-up or consultation
• Exported webinar formats for both live delivery and evergreen, on-demand use

The Results

• Professional, On-Brand Webinar Asset
  The final video and slide deck positioned ROWE® as a cutting-edge, practical solution for modern workplace challenges.
• Increased Program Interest
  The webinar became a key lead generation and nurturing tool, helping CultureRx spark conversations and move prospects into discovery calls.
• Clear and Engaging Education Tool
  Viewers walked away with a solid understanding of ROWE®, its benefits, and how to begin implementation.
• Evergreen Sales Enablement
  The webinar now serves as a repeatable, scalable tool for CultureRx’s marketing and sales team—perfect for events, email campaigns, and landing pages.

Want to turn your program into a powerful webinar that educates and converts? Partner with Content Supply to build webinar presentations that communicate your value clearly, build trust, and inspire action—just like we did for CultureRx.