Zendesk, a leader in customer service software, partnered with Content Supply to expand its digital presence by utilizing TikTok's dynamic platform. Together, they created an engaging video highlighting the differences between customer success and customer service, simplifying complex concepts while showcasing Zendesk’s expertise in customer experience.

Objective‍

Zendesk sought to:

• Educate its audience on the distinctions between customer success and customer service.
• Establish its brand as an approachable thought leader in the customer experience industry.
• Leverage TikTok’s vibrant and creative platform to reach a wider audience and spark engagement.

Approach

1. Script Development
Content Supply worked closely with Zendesk to craft a concise and engaging script tailored for TikTok’s fast-paced environment. The script broke down complex concepts into relatable ideas, aligning with Zendesk’s approachable brand tone.

2. Creative Execution

• Visual Identity: Incorporated Zendesk’s branding while maintaining a playful, visually engaging style suited for TikTok.
• Graphics & Animation: Added graphics and animations to emphasize key points and keep viewers hooked.
• Captions: Used bold, on-brand text overlays to ensure accessibility and emphasize main ideas.

3. Editing & Post-Production

• Applied professional editing techniques to create a seamless and engaging video experience.
• Synced visuals with music and sound effects to capture TikTok’s dynamic and fun energy.

4. Platform Optimization
To maximize impact, the video was optimized for TikTok by:

• Incorporating trending hashtags.
• Designing hooks in the first few seconds to capture viewer attention.
• Aligning with TikTok’s best practices for algorithm visibility.

Results‍

The collaborative effort delivered measurable success:

1. Engagement Metrics

• High View Count: The video received thousands of views, driving awareness and sparking conversations about customer experience.
• Audience Interaction: Users engaged with the content through comments, shares, and likes, praising its clarity and creativity.

2. Positive Brand Impact

• Strengthened Zendesk’s image as an innovative, customer-focused brand.
• Reinforced thought leadership by educating users on critical industry concepts.

3. Expanded Reach

• The video reached a broader audience, introducing Zendesk to potential customers on TikTok and showcasing the brand’s ability to meet audiences where they are.

Conclusion‍

Zendesk’s partnership with Content Supply demonstrated how creative storytelling on platforms like TikTok can drive meaningful engagement and brand growth. By breaking down complex concepts into digestible, entertaining content, Zendesk established itself as both an educator and a leader in customer experience.

For brands looking to leverage social media to tell their story, Zendesk’s case proves the value of strategic, high-quality video production and platform-specific optimization.