Content Supply partnered with Zendesk to deliver short-form video content and social strategy, driving higher engagement across TikTok and digital platforms.
Zendesk is a global leader in customer service and engagement solutions, offering software that helps businesses build meaningful relationships with their customers. Known for its intuitive, scalable platform, Zendesk empowers support teams to provide seamless communication across email, chat, voice, and social media.
Serving companies of all sizes—from startups to enterprise brands—Zendesk enables faster response times, improved customer satisfaction, and streamlined workflows. With a focus on simplicity, innovation, and customer-first experiences, Zendesk continues to be a trusted partner for organizations looking to elevate their support operations and strengthen customer loyalty.
Before partnering with Content Supply, Zendesk recognized the growing importance of short-form video in digital engagement—but faced challenges producing high-quality, on-brand content consistently across platforms like TikTok, Instagram Reels, and YouTube Shorts.
As a global SaaS company with a strong brand identity, Zendesk needed to stay culturally relevant and top-of-mind in fast-moving digital spaces while maintaining its voice and professionalism. Internally, they lacked the dedicated creative bandwidth and production systems to produce platform-native content at scale.
Without a specialized partner, they risked missing key opportunities to connect with a younger, more social-first audience and expand their digital presence in a way that aligned with their brand standards.
To help Zendesk stay relevant and engaging on fast-moving platforms like TikTok, Instagram Reels, and YouTube Shorts, Content Supply delivered a complete short-form content production and marketing solution—designed to meet the demands of a global brand while driving measurable engagement.
Here’s what the solution included:
We developed a content strategy specifically tailored to short-form video, focusing on:
This ensured each video was aligned with Zendesk’s goals and audience expectations.
Our creative team handled end-to-end video production, including:
Each deliverable was ready to post and designed to stop the scroll, spark engagement, and drive traffic.
We worked closely with Zendesk’s internal team to ensure all content reflected the company’s personality—professional, clever, and customer-focused—without feeling overly corporate. This involved:
To keep momentum strong and engagement high, we created a system for continuous delivery and optimization:
Through this scalable, high-impact approach, Content Supply gave Zendesk a powerful content engine—fueling their social growth and helping them show up consistently in the places where modern conversations are happening.
To support Zendesk’s short-form content goals, Content Supply implemented a streamlined, repeatable creative production process—designed for speed, scalability, and brand consistency. Our goal was to create engaging videos that matched platform trends while staying true to Zendesk’s voice and visual identity.
Here’s a breakdown of the process we used:
We began by aligning with Zendesk’s internal marketing team to define content goals, key messaging, and audience focus. This phase included:
Once strategy was in place, our team wrote concise, compelling scripts and creative briefs designed for high engagement on short-form platforms:
Each concept was crafted to be quick, relatable, and shareable.
We managed full video creation, tailored to Zendesk’s content needs and publishing cadence:
This allowed Zendesk to maintain production quality while embracing the lo-fi, authentic feel of social-first content.
Each video was formatted and packaged for multiple channels, including:
After publishing, we worked with Zendesk’s team to track performance and iterate:
Through this collaborative and iterative process, Content Supply helped Zendesk produce a consistent flow of high-quality short-form content—positioning the brand to lead in digital engagement and modern customer conversations.
Through its partnership with Content Supply, Zendesk achieved measurable growth in brand visibility, social engagement, and platform-native content output, positioning the company to meet its digital marketing goals in a fast-moving, short-form content landscape.
Here’s a breakdown of the results:
Content Supply helped Zendesk launch and maintain a weekly publishing cadence across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn—delivering ready-to-post, platform-optimized videos that aligned with Zendesk’s voice and visual identity.
By pairing trend-driven formats with branded messaging, Zendesk’s short-form content began to generate higher viewership, shares, and interactions across key platforms:
Each piece of content maintained Zendesk’s distinct tone—professional, human, and clever—resulting in:
With a plug-and-play creative system built by Content Supply, Zendesk gained:
The success of the short-form video content strategy set the stage for Zendesk to leverage the same system across future product rollouts, brand storytelling initiatives, and employee advocacy content.
By partnering with Content Supply, Zendesk not only kept pace with modern content demands but built a repeatable, high-quality social video engine that supports its ongoing brand and marketing objectives.
Even the most established enterprise brands are being challenged to rethink how they connect with modern audiences. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating attention spans, short-form video content has become a vital tool for brand relevance and reach.
But for many B2B and SaaS companies, jumping into short-form video presents a unique set of challenges—from maintaining brand voice and quality standards to producing content consistently at scale.
That’s exactly why Zendesk partnered with Content Supply—to launch a scalable, branded short-form video strategy that delivered real engagement across social platforms.
If you’re a tech, SaaS, or enterprise brand, here’s how you can benefit from the same specialized service and stay ahead in the content game.
B2B and SaaS companies often face a few common hurdles when it comes to short-form video:
Even global brands with strong marketing teams find it difficult to produce and publish short-form video at the speed and volume the platforms demand.
Content Supply provides a done-for-you solution that helps B2B brands bridge the gap between traditional marketing and the new wave of platform-native content.
When Zendesk partnered with us, we delivered an end-to-end creative system to produce high-performing short-form videos that aligned with their voice, maintained brand integrity, and generated engagement at scale.
Here’s how we help similar clients succeed:
We develop a content strategy that’s built around your brand voice, product positioning, and audience interests—tailored for short-form platforms. This includes:
We handle the entire production process so your internal team doesn’t have to:
The result is platform-native content that feels current—while still reflecting the professionalism of your brand.
Unlike generic social content agencies, we specialize in making B2B content interesting without sacrificing credibility. For brands like Zendesk, that means:
We don’t just hand over content—we build systems to help you grow:
Through our partnership, Zendesk launched a repeatable system for producing short-form video content that:
Our short-form video services are ideal for:
You don’t need to go viral—you just need to show up consistently, strategically, and with content that works.
Let Content Supply build and manage your short-form content engine—so your brand stays relevant and visible across every major platform.
Book a strategy call. Let’s turn your message into momentum.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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