Plant Fed Gut Course: Video Sales Letter (VSL) Creation
Strategy, Scripting, and Full-Service Production by Content Supply

To support the successful launch of the Plant Fed Gut Course—a science-backed program led by renowned gut health expert Dr. Will Bulsiewicz—the team needed a compelling video sales letter (VSL) that could educate, engage, and convert. That’s where Content Supply came in.

We partnered with the Plant Fed Gut team to craft and produce a VSL that aligned with their mission: helping people heal their gut and transform their health through the power of plants.

Our Role‍

Content Supply provided end-to-end VSL creation services, including:

• Messaging Strategy: We worked closely with the team to understand their target audience, course offer, and desired outcomes—then translated that into a winning video narrative.
• Scriptwriting: Developed a persuasive script rooted in storytelling and proven sales psychology—highlighting customer pain points, course benefits, and a clear call to action.
• Visual Production: Filmed the VSL with high-quality visuals and on-camera delivery that reflected the authority and authenticity of the Plant Fed Gut brand.
• Editing & Motion Graphics: Enhanced the final video with supporting graphics, branded elements, music, and pacing optimized for conversions.
• Final Delivery & Optimization: Delivered ready-to-publish video assets, optimized for landing pages, social media, and email marketing.

The Outcome‍

The completed VSL played a critical role in the course’s sales funnel—helping the team generate significant interest and enrollments while building trust and credibility. With a combination of strategic messaging, premium visuals, and expert storytelling, Content Supply delivered a high-performing asset that continues to drive real results.