Content Supply produced a high-impact online course and video campaign based on the NYT bestseller The Plant Fed Gut, generating over $290K in sales.
Dr. Will Bulsiewicz is a board-certified gastroenterologist, internationally recognized gut health expert, and New York Times bestselling author of Fiber Fueled.
Known for his evidence-based approach and passion for lifestyle-driven health, Dr. Bulsiewicz has helped countless individuals understand and optimize their digestive health. With a strong social media following and a growing global audience, he is on a mission to make gut health education accessible, science-backed, and actionable. His work bridges the gap between clinical research and everyday wellness, empowering people to take control of their health through diet, fiber, and the microbiome.
Despite his clinical experience and success as an author, Dr. Will Bulsiewicz recognized a major gap: traditional treatments and academic publishing weren’t enough to address the root causes of chronic health issues on a global scale.
While he had a wealth of research-backed knowledge about the gut microbiome and how nutrition impacts long-term wellness, he lacked a streamlined, scalable way to communicate this science in a way that was engaging, digestible, and actionable for everyday people.
He needed a platform that would allow him to translate complex medical concepts into easy-to-understand, empowering education—and reach a much broader audience beyond patients and book readers. Without the right systems and creative support, his message risked being limited in impact.
That’s when he turned to Content Supply for a full-service solution.
$314,150 Sales — We consulted with NYT Best-Selling Author, Dr. Will B. and his team to launch his new digital program to further position his health brand and message as the industry leader.
“I just watched the yoga video. It came out SO GOOD! I'm extremely happy with it and feel like it alone makes this summit.”
To help Dr. Will Bulsiewicz bring his medical expertise and passion for gut health to life on a global scale, Content Supply delivered a full-service digital content and course creation solution—designed to educate, inspire, and empower. Our goal was to build a platform that made the science of gut health both accessible and engaging for everyday learners, while preserving the depth and credibility of his clinical background.
Here’s how we brought that vision to life:
We worked closely with Dr. Bulsiewicz to turn his years of clinical knowledge and research into a structured, easy-to-follow course format. This included:
To elevate his message and strengthen trust with his audience, we produced a series of polished, professionally directed videos:
We built a seamless online learning experience to support student success and long-term brand scalability:
To maximize course visibility and enrollment, we created a full promotional toolkit and go-to-market plan, including:
Through this all-in-one solution, Content Supply gave Dr. Bulsiewicz a powerful new platform to expand his reach, drive course sales, and deliver lasting health education to thousands around the world—helping people transform their well-being by healing from the inside out.
To bring Dr. Will Bulsiewicz’s vision to life, Content Supply followed a structured, collaborative process designed to transform his deep medical expertise into an engaging, professional digital course—backed by a strategy that could scale both revenue and impact.
Here’s a step-by-step breakdown of how we did it:
We began with an in-depth strategy session to understand Dr. Bulsiewicz’s goals, audience, and unique approach to gut health. Together, we:
This foundation ensured the course reflected both his credibility as a doctor and his passion as a wellness educator.
We then translated his medical insights and book material into a structured, digestible curriculum. This included:
To bring the curriculum to life, we handled all aspects of video creation. Our production team:
Each video was crafted to build trust, simplify science, and hold attention from start to finish.
Once the content was finalized, we built the course inside a hosted learning platform. We:
This gave Dr. Bulsiewicz a seamless student experience and a scalable infrastructure for growth.
To ensure a successful debut, we developed a full go-to-market plan with creative assets and conversion strategy. This included:
The marketing strategy was built to maximize enrollments while staying true to Dr. B’s trusted voice and science-first approach.
After the course launch, we continued to provide:
Through this comprehensive, step-by-step process, Content Supply helped Dr. Will Bulsiewicz transform his expertise into an accessible, engaging educational platform—allowing him to reach more people, scale his impact, and empower others to take control of their health.
With Content Supply’s full-service production and launch support, Dr. Will Bulsiewicz’s online course—based on his New York Times bestseller The Plant Fed Gut—generated over $290,000 in sales, solidifying the success of his transition from author and physician to digital educator and global wellness leader.
Here’s a breakdown of what was achieved:
By combining Dr. Bulsiewicz’s trusted voice with Content Supply’s professional video production and marketing strategy, the course launch exceeded expectations—bringing in over $290K in paid enrollments. This outcome validated both the demand for science-backed gut health education and the effectiveness of a structured, digital learning experience.
The course was built on a streamlined platform that now serves as a long-term revenue engine and educational asset. With a complete backend system, Dr. Bulsiewicz can:
The professional production quality and clarity of the curriculum helped elevate Dr. B’s brand as not just a bestselling author, but as a leading educator in the gut health space. As a result:
The campaign developed by Content Supply also gave Dr. B a blueprint for future launches, including:
Through the launch of The Plant Fed Gut course, Dr. Will Bulsiewicz not only educated a global audience—he built a scalable, high-performing online business that aligns with his mission to improve health through science and plant-based nutrition.
Healthcare professionals and wellness educators have an incredible opportunity: to take what they know from clinical practice, research, and years of experience—and deliver it to a global audience through online education. But turning complex medical insights into a profitable, high-impact course isn’t easy.
That’s where Content Supply comes in.
When Dr. Will Bulsiewicz, a board-certified gastroenterologist and New York Times bestselling author, wanted to bring the science behind The Plant Fed Gut to life in a digital format, he partnered with Content Supply to build a full-scale educational experience. The result? A polished, high-converting course that generated over $290,000 in sales while empowering thousands of people to take control of their gut health.
Here’s how similar health professionals—doctors, dietitians, authors, and wellness leaders—can benefit from the same done-for-you solution.
Most health professionals have:
But they often struggle with:
Without the right support, even the most impactful health knowledge stays stuck in books, clinics, or one-off speaking engagements.
At Content Supply, we provide a proven system to help health educators and wellness experts build, launch, and scale a high-quality online course. Our approach supports you from idea to impact—so you can focus on your message while we handle the structure, production, and promotion.
Here’s how we supported Dr. Bulsiewicz—and how we can do the same for you.
We help you organize your expertise into a digestible curriculum with clear learning outcomes. This includes:
This turns knowledge into a structured journey that delivers real transformation for your students.
We manage the full video production process so your course looks as polished as your expertise. Services include:
The result is a visually engaging experience that earns trust and keeps students coming back.
We build your course infrastructure for ease of use and long-term growth. This includes:
No tech headaches. Just a functional, professional platform that scales with you.
We provide everything you need to get your course in front of the right audience. This includes:
For Dr. Bulsiewicz, this led to over $290,000 in course sales and thousands of enrollments in just one launch.
Clients like Dr. B achieve:
This full-service model is ideal for:
You’ve spent years building your knowledge. Now it’s time to scale it—professionally, profitably, and with purpose.
Book a free strategy call. Let’s turn your science-backed health expertise into a course that educates, converts, and transforms lives.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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