Freelancer To Founder

Freelance to Founder, founded by Ricky Rohaidy, is a brand and podcast dedicated to helping freelancers and solopreneurs make the leap to becoming successful business owners. With a deep passion for entrepreneurship, Ricky brings real-world insights, coaching, and candid conversations to empower creative professionals to grow beyond client work and build scalable, thriving businesses. Through his podcast and coaching platform, Ricky shares actionable strategies, interviews with industry leaders, and practical advice for anyone looking to evolve from freelance hustle to founder-level freedom.

Before partnering with Content Supply, Ricky Rohaidy—founder of Freelance to Founder—had built a trusted brand and audience through his podcast and marketing expertise. But while he had the knowledge, credibility, and desire to create a course, he faced several frustrating roadblocks:

• Overwhelm in Structuring the Course: Ricky had years of experience helping freelancers grow, but organizing all of that knowledge into a structured, teachable format felt daunting.
• Limited Time and Bandwidth: Running a podcast, serving clients, and growing his business left little time for the heavy lift of writing, filming, editing, and producing an online course.
• Inconsistent Content Quality: DIY efforts to create course content didn’t match the professional standards of his brand, leaving him hesitant to launch.
• Lack of Strategic Support: He needed a partner who not only understood production but also the marketing psychology behind high-converting educational content.

Content Supply stepped in as Ricky’s full-service creative partner, offering a done-for-you experience from strategy to delivery. Here's what we did:

• Curriculum Strategy: We helped Ricky map out a clear, transformative course structure tailored to his audience’s needs.
• Script & Story Development: Our team collaborated with Ricky to develop scripts and storytelling frameworks that maintained his authentic voice while maximizing engagement.
• Professional Video Production: We directed and produced high-quality video modules that positioned Ricky as a premium educator.
• Sales Funnel Assets: From the course landing page to launch emails and video trailers, we built all the content needed to promote and sell the course.

The result? A high-performing online course that didn’t just look and sound professional—it converted. Ricky finally had a digital product that matched his vision and authority, allowing him to scale his message and impact without sacrificing time or quality.

Here’s how we helped Ricky Rohaidy go from concept to a polished, high-performing online course—step by step:

Phase 1: Discovery & Strategy

We began with a deep-dive strategy session to understand Ricky’s goals, expertise, and audience. Together, we:

• Clarified the transformation the course would deliver
• Defined the target student and mapped their journey
• Outlined the course offer, positioning, and pricing
• Identified key outcomes and success metrics

This phase laid the foundation for a results-driven course that aligned with Ricky’s brand and business model.

Phase 2: Curriculum Design & Scripting

Next, we translated Ricky’s raw knowledge into a clear, teachable framework. Our team:

• Developed a detailed course outline with modules and lessons
• Co-wrote scripts and prompts to keep Ricky’s content clear, authentic, and engaging
• Designed learning experiences that balanced information with action

This helped Ricky feel confident on camera while ensuring students would stay engaged and get results.

Phase 3: Video Production & Content Creation

We then moved into production, handling everything from directing to editing. This included:

• Virtual production support and coaching for on-camera delivery
• High-quality filming, motion graphics, and branding
• Editing and formatting course videos for maximum clarity and engagement
• Creating companion materials (slides, PDFs, workbooks) to boost learning retention

Phase 4: Launch Assets & Marketing Support

With the course content ready, we built everything Ricky needed to launch and sell effectively:

• A high-converting sales landing page
• Email marketing sequences
• Social media content and teaser trailers
• Promotional video assets and ad-ready content

Ricky walked away with not just a course, but an entire content-driven sales engine ready to grow his audience, impact, and revenue.

By the end of our collaboration, Ricky Rohaidy didn’t just have a course—he had a full-fledged digital asset that elevated his brand and opened new revenue streams. Here’s what we achieved together:

A Complete, High-Converting Online Course

Ricky launched a polished, professional course that reflected the quality and authority of his Freelance to Founder brand. It provided a structured, actionable learning experience for his audience and established him as a premium educator in the freelancer-to-founder space.

New Revenue Stream With Minimal Ongoing Effort

With all assets done-for-you, Ricky now has a product that sells while he sleeps—freeing up his time while generating income from the knowledge he used to share 1-on-1. The course became a scalable revenue channel that complements his podcast, coaching, and consulting work.

Positioned as a Leader in His Niche

Launching a well-produced course elevated Ricky’s personal brand. It gave him credibility not just as a coach or podcaster—but as a true thought leader with a signature product that drives real transformation for freelancers ready to grow.

Sales & Marketing Ready on Day One

From the sales page and launch emails to teaser videos and promotional graphics, Ricky had everything he needed to market and sell effectively—without spending weeks in the weeds or hiring multiple vendors.

Clarity, Confidence, and Control

Most importantly, Ricky gained clarity around his message, confidence in his delivery, and full control of his course business—all while having Content Supply handle the heavy lifting behind the scenes.

From Expert to Educator: How Coaches, Creators, and Consultants Can Launch Profitable Online Courses Without Doing It All Themselves

You’ve built a personal brand. You’ve gained credibility. You’ve helped clients get real results.

Now you’re ready to scale—but you’re stuck.

That’s where most experts, like Ricky Rohaidy of Freelance to Founder, find themselves. With years of experience and a loyal audience, Ricky knew it was time to turn his knowledge into a product. But like so many founders and coaches, he hit a wall:

• How do you organize your content into a compelling course?
• How do you create professional-looking videos without spending weeks filming and editing?
• How do you sell the course and make it stand out in a saturated market?

The truth is—you don’t have to figure it all out alone.

That’s where Content Supply comes in.

The Common Problems Experts Face Before Launching a Course

If you’re a coach, consultant, or creator with an audience and a proven method, you may relate to these common pain points:

• Lack of time to produce all the content needed to launch
• Feeling overwhelmed trying to script, film, and structure a course
• Uncertainty around marketing, pricing, or what platform to use
• DIY content that doesn’t reflect the professionalism of your brand
• Missing sales systems to turn your course into a consistent income stream

Even the most successful experts can get stuck here.

What Content Supply Does Differently

We’re a full-service creative partner that takes you from idea to income with our done-for-you course creation solution. Here’s how we help you win:

1. Course Strategy & Curriculum Design

We guide you through turning your expertise into a clear, structured course that actually helps students get results.

2. Video Production & Direction

We make you look and sound like the expert you are. Whether virtual or in-person, we handle the entire filming process—directing, editing, branding, and more.

3. Marketing & Launch Assets

You’ll walk away with everything you need to sell your course—sales pages, promo videos, launch emails, and more.

4. A Scalable Business Asset

Your course becomes more than just content—it becomes a high-converting, revenue-generating digital product that works for you long after launch.

Real Results: Ricky’s Story

When Ricky Rohaidy partnered with Content Supply, he gained more than a course—he gained clarity, confidence, and a scalable product that aligned perfectly with his Freelance to Founder mission. We helped him:

• Build a full curriculum from scratch
• Professionally direct and produce all course videos
• Create a complete suite of marketing assets
• Launch a digital product that opens new revenue streams

Now, Ricky doesn’t just teach 1-on-1—he impacts hundreds with his course, builds authority, and earns income while focusing on what he loves.

Are You Ready to Become the Face of a High-Converting Course?

If you're an expert, coach, or creator who’s tired of the DIY grind and wants to launch a course the right way, Content Supply is your shortcut to success.

Let us handle the creative, strategic, and technical lift—so you can focus on what you do best: sharing your genius and growing your impact.

Book your free discovery call today and let's turn your expertise into a premium course.