Content Supply produced video ads and full-funnel campaigns to grow Mike Michalowicz’s brand, drive book sales, and enroll customers in Fix This Next programs.
Mike Michalowicz is a best-selling author, entrepreneur, and business strategist known for creating simple yet powerful systems that help small businesses grow sustainably. With bestselling books like Profit First, Clockwork, and Fix This Next, Mike has become a go-to voice for founders seeking clarity, focus, and momentum in their business operations. Through his books, programs, and speaking engagements, Mike empowers entrepreneurs around the world with actionable frameworks that drive long-term success—making complex business principles easy to understand and implement.
Before partnering with Content Supply, Mike Michalowicz and his team faced the challenge of turning their proven frameworks—like Fix This Next—into high-performing digital marketing campaigns that could scale across platforms. While Mike had a strong brand presence and a loyal following, his marketing efforts lacked the video assets and structured funnel content needed to consistently drive book sales, enrollments, and audience growth. The team needed a creative partner who could translate Mike’s unique voice and value into compelling video ads and a conversion-optimized funnel strategy—without slowing down his momentum as a content creator and speaker.
$270,000+ Launch — “This content is f@$% PERFECT! Love how it is tight and clear call to action. Helped me skyrocket my book launch.”
Content Supply partnered with Mike Michalowicz to deliver a fully integrated content and marketing solution focused on video-first storytelling, ad performance, and funnel strategy. We created a library of branded video ads tailored to different stages of the customer journey—each crafted to reflect Mike’s distinct tone, humor, and clarity.
We also built a full-funnel campaign to support Fix This Next book sales and program enrollments, including lead-generation assets, video landing pages, retargeting creatives, and automated email content. Every asset was designed to build trust, simplify decision-making, and move prospects from awareness to purchase with minimal friction.
By combining Mike’s frameworks with our production expertise and funnel strategy, we helped convert his intellectual property into scalable, revenue-driving digital assets.
1. Discovery & Funnel Strategy Development
We kicked off the project with a deep-dive strategy session alongside Mike’s marketing team to align on campaign objectives, audience personas, and core messaging. Our team conducted an in-depth audit of Mike’s existing assets and audience behavior to identify the most effective funnel paths. We then mapped a custom sales funnel around Fix This Next—including lead magnets, video sales letters (VSLs), tripwire offers, and program upsells—to convert traffic at every stage of the buyer journey.
2. Scriptwriting & Creative Development for Conversion
Once the strategy was locked, we shifted into creative execution—crafting compelling, story-driven scripts designed to educate, engage, and convert. Each script was written in Mike’s unique voice, blending humor and authority to connect with his entrepreneurial audience. We designed multiple content types, including video hooks, explainer videos, brand trailers, and ad scripts—optimized for paid ad performance, organic reach, and evergreen marketing funnels.
3. High-Performance Video Production & Editing
Our team directed and produced a complete library of video assets in Mike’s signature style. This included long-form video sales letters, mid-funnel educational content, short-form video ads for Facebook and Instagram, and vertical reels formatted for TikTok and YouTube Shorts. All video content was optimized for performance—using high-impact visuals, branded motion graphics, dynamic pacing, and clear calls to action to maximize viewer retention and conversion rates.
4. Funnel Build-Out & Campaign Launch
With the content assets ready, we built out the full marketing funnel. This included opt-in landing pages, email automation sequences, checkout pages, and upsell flows—all mobile-friendly and conversion-optimized. Each step of the funnel was designed with a frictionless user experience in mind—ensuring every visitor had a clear path from awareness to purchase.
5. Ongoing Optimization, Testing & Creative Support
As a long-term creative partner, we continued to support Mike’s team with ongoing content iteration and funnel optimization. We tested variations of ad creatives, headlines, and landing pages to improve click-through and conversion rates. Using performance data and audience feedback, we refined messaging, adjusted targeting, and expanded the campaign’s reach across multiple platforms—ensuring sustained growth and ROI over time.
Partnering with Content Supply gave Mike Michalowicz the marketing engine needed to scale Fix This Next across new audiences—without compromising on quality, tone, or strategy.
You’ve written the book. You’ve built the audience. You’ve created a proven framework that helps people solve real problems. But now comes the real challenge—scaling your reach, growing your revenue, and building a marketing engine that works for you while you focus on what you do best.
That’s exactly the challenge Mike Michalowicz faced when looking to expand the reach of his book Fix This Next. And it’s where Content Supply stepped in—with video-first campaigns and full-funnel content strategy designed to drive results.
If you're an author, speaker, coach, or thought leader, here's how you can do the same.
Many successful experts struggle to turn their content into a sustainable, scalable business model. They’ve got:
The result? Marketing efforts stay reactive, content production is inconsistent, and growth potential remains untapped.
Content Supply helps experts turn their big ideas into marketing assets that scale. Through a combination of video production, funnel strategy, and campaign execution, we empower clients like Mike Michalowicz to extend their impact and automate parts of their business growth.
Here’s how we do it:
We produce high-quality, on-brand video ads that grab attention, build trust, and move viewers to take action—whether that’s buying a book, joining a webinar, or enrolling in a program.
From lead magnets to upsell flows, we build conversion-focused funnels around your expertise. That includes landing pages, email sequences, video sales letters, and retargeting content—all aligned with your brand and audience.
One video becomes many. We break down long-form assets into short-form clips, teasers, and reels to expand your presence across platforms like YouTube, Instagram, Facebook, and LinkedIn.
We act as your creative partner, helping refine messaging, optimize performance, and ensure every piece of content serves a clear goal in your customer journey.
With books like Fix This Next, Mike had the frameworks and audience—but needed a scalable way to turn attention into action. By working with Content Supply, he was able to:
For experts with a big message, this kind of creative support transforms content from a task into a growth strategy.
Whether you’ve written a book, created a signature program, or are simply ready to grow your audience with content that converts—Content Supply is built to help you scale.
We offer done-for-you video production and funnel services tailored to authors, educators, and thought leaders who want to grow without doing it all themselves.
Let us help you turn your message into a movement.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
Get Started
