Mike Michalowicz, a renowned business author and entrepreneur, developed the Fix This Next framework to help business owners identify and prioritize the most critical issues impacting their operations. Michalowicz partnered with Content Supply to produce an engaging video to promote the Fix This Next Adviser program, explaining the benefits of becoming an adviser and how it helps entrepreneurs grow their businesses sustainably.

Objectives

1. Highlight Entrepreneurial Struggles: Show the frustrations entrepreneurs face when they focus on urgent but less important tasks.
2. Promote Fix This Next Solution: Clearly explain how becoming a Fix This Next Adviser equips individuals with tools to help businesses identify the critical area for growth.
3. Call to Action: Inspire viewers to take action by becoming certified advisers or learning more about the program.

Approach

Interview-Based Storytelling:

• The video began with Mike Michalowicz delivering a direct message about the struggles entrepreneurs face, establishing credibility and empathy.
• Interviews with successful Fix This Next Advisers shared personal stories about how the system transformed businesses they worked with, lending authenticity and real-world context.

Illustrating Pain Points:

• We showcased common scenarios of entrepreneurs juggling crises and multitasking. Bold, on-screen text such as “Feeling Overwhelmed?” and “Chasing the Urgent, Missing the Important?” highlighted these pain points.

Highlighting the Solution:

• The video transitioned smoothly from the challenges to the solution, using metaphors like a tangled web representing business chaos that unravels when the Fix This Next system is applied.
• Mike’s explanation of how advisers can pinpoint and resolve core issues helped demonstrate the tangible benefits of the program.

Dynamic Editing:

• The editing kept the video engaging through quick cuts, smooth transitions, and high-energy visuals, ensuring that the content flowed seamlessly while maintaining the viewer’s attention.

Call to Action:

• The video concluded with a compelling call to action, directing viewers to visit the Fix This Next website to learn more about becoming a certified adviser and helping businesses thrive.

Challenges

• Balancing Relatable Struggles with Technical Content: We needed to balance the personal struggles of entrepreneurs with the technical explanation of the Fix This Next system without overwhelming the audience.
• Visual Appeal: It was essential to make the video visually engaging while conveying the seriousness of the problems business owners face. We achieved this through a combination of real-life scenarios, engaging interviews, and easy-to-understand graphics.

Results

• Audience Engagement: The video resonated strongly with entrepreneurs, addressing their pain points while clearly showcasing how becoming a Fix This Next Adviser can help solve these issues.
• Increased Inquiries and Sign-Ups: The video led to a noticeable increase in inquiries and sign-ups for the Fix This Next Adviser program.
• Broad Distribution and Positive Feedback: The video was featured in online marketing campaigns, shared across social media, and on the Fix This Next website, receiving overwhelmingly positive feedback from the entrepreneurial community.

The Fix This Next Adviser ad effectively communicated the value of the Fix This Next framework and adviser program, demonstrating the power of combining engaging storytelling with strategic visuals. By addressing the pain points of entrepreneurs and offering a clear solution, the video inspired action and drove significant interest in the program. This case study highlights how professional video production can make complex business solutions accessible, engaging, and impactful for a wide audience.