Tiya

Tiya is an innovative audio technology company founded in 2019 in Singapore as a subsidiary of Lizhi Inc. (NASDAQ: LIZI). With a mission to explore the infinite possibilities of connecting the world through audio, Tiya focuses on driving innovation and reform in the audio industry. Known for its energetic and diversified team, Tiya values long-term goals, determination, and the creation of exciting audio experiences. The company is committed to fostering an open environment while embracing challenges and changes to stay at the forefront of the audio industry.

Before partnering with Content Supply, Tiya—creators of the Buz App—faced a common challenge for fast-growing digital platforms: producing authentic, relatable video content that could cut through the noise and connect with users on a personal level. While the app offered a unique and engaging experience, Tiya struggled to create content that felt native to the platforms their audience used most—like TikTok, Instagram, and YouTube Shorts.

Their key challenges included:

• Lack of authentic user-generated content (UGC) to showcase real app use cases and benefits
• Difficulty keeping up with the fast pace of social media trends and content demands
• An internal team stretched thin—unable to script, cast, and manage consistent UGC creation
• A need to quickly generate trust-building, scroll-stopping videos that could convert interest into app downloads and loyal users
• The desire to reach Gen Z and Millennial audiences through content that felt personal, not overly polished or promotional

To elevate the brand and expand awareness, Tiya needed a repeatable UGC system that would deliver high-volume, high-quality videos tailored to each platform’s tone, trends, and engagement style. That’s where Content Supply came in.

To help Tiya overcome its challenges and amplify its message, Content Supply developed a tailored strategy that leveraged our full-service content creation capabilities. Here's how we tackled the task:

1. Content Strategy Development: We began by designing a comprehensive content strategy aligned with Tiya’s mission to connect the world through audio. This involved mapping out key messages, identifying target audiences, and defining content goals to drive brand awareness and engagement.
2. Video Production & Marketing: Understanding the power of visual storytelling, we produced high-quality videos that showcased Tiya's innovative solutions. These videos were optimized for social media and other digital platforms, driving user engagement and building a deeper connection with the audience.
3. Podcast Production: Tiya’s audio focus naturally aligned with podcasting. We supported Tiya with podcast production and marketing, creating an engaging series that resonated with their audience. The podcast served as a powerful tool to share insights, showcase industry leadership, and connect with listeners on a personal level.
4. Website & SEO Strategy: To ensure Tiya’s online presence matched its innovation, we revamped their website with a strong emphasis on SEO. By improving site structure, content flow, and on-page optimization, we boosted organic traffic and enhanced the overall user experience, making it easier for potential customers to learn about Tiya’s offerings.
5. Integrated Marketing: We executed an integrated marketing strategy that combined content across channels—social media, email campaigns, and video marketing—to create a cohesive brand narrative. This helped reinforce Tiya's leadership in the audio space, driving both new user acquisition and retention.

By combining content creation, SEO optimization, and a focused digital marketing approach, Content Supply equipped Tiya with the tools to better connect with their audience, stand out in the audio technology space, and accelerate growth.

To help Tiya generate consistent, high-performing user-generated content (UGC) for the Buz App, Content Supply implemented a streamlined, end-to-end production process—focused on speed, quality, and authenticity. Every step was designed to capture the personality and spontaneity of real users while aligning with brand goals and social platform trends.

Here’s how we made it happen:

1. UGC Strategy & Creative Brief Development

We kicked off by aligning on campaign goals, audience demographics, and key messaging. Then we:

• Developed platform-specific UGC briefs focused on TikTok, Instagram Reels, and YouTube Shorts
• Outlined hook-driven content angles to match trending formats and cultural moments
• Mapped content to feature the app’s core value: real-time, engaging user interaction

2. Creator Sourcing & Casting

We sourced and vetted a diverse group of UGC creators who fit Tiya’s brand personality and target audience. Our casting process ensured:

• Creators had strong on-camera presence and storytelling skills
• Content would reflect genuine usage scenarios, not scripted ads
• Representation across different demographics to support inclusivity and reach

3. Content Production & Direction

We provided each creator with:

• Custom scripts, prompts, and talking points that felt natural and unscripted
• Clear guidelines for visual framing, tone, and CTA integration
• Creative freedom to infuse their personality while staying on-brand

Creators filmed short-form UGC videos in real-world environments that mimicked how users actually use the Buz App—spontaneously, socially, and on the go.

4. Editing & Platform Optimization

Our post-production team edited each clip to enhance clarity, pacing, and engagement with:

• Native subtitles and captions for TikTok and Reels
• Trend-aligned music and transitions
• CTA overlays and end screens to drive downloads and shares
• Formatting tailored to each platform’s algorithm and aesthetic

5. Delivery & Campaign Deployment

We delivered all UGC assets in a ready-to-publish format with:

• Suggested hashtags, posting cadence, and captions
• Variations and cutdowns for A/B testing and retargeting
• A content library that Tiya could scale across paid ads, influencer collaborations, and organic campaigns

By following this process, Content Supply helped Tiya create a repeatable UGC content engine—designed to fuel brand awareness, increase app downloads, and build stronger audience trust through relatable, social-first storytelling.

Through its partnership with Content Supply, Tiya gained a high-performing UGC content system that delivered measurable results and gave the brand a stronger, more authentic presence across key social platforms.

Here’s what was achieved:

1. Increased Brand Awareness Across Social Channels

With a library of scroll-stopping UGC videos tailored for TikTok, Instagram, and YouTube Shorts, Tiya significantly amplified its digital reach—putting the Buz App in front of new audiences through organic and paid content.

2. Higher Engagement Rates and App Interaction

The relatable, trend-driven video content produced by real users drove stronger engagement, including likes, comments, shares, and saves. This signaled social proof and helped build trust among Gen Z and Millennial audiences.

3. Consistent Flow of On-Brand Content

Thanks to Content Supply’s turnkey process, Tiya was able to maintain a consistent publishing schedule without exhausting internal resources. The brand could now post high-quality, ready-to-go UGC weekly—supporting both evergreen content needs and campaign launches.

4. Increased App Downloads and User Retention

Several UGC videos directly contributed to spikes in app installs and sessions, especially when paired with paid media campaigns. The authenticity of the content helped reduce friction in the decision-making process, encouraging users to try the app and stay engaged longer.

5. Scalable UGC System for Future Campaigns

Beyond a one-time push, Tiya now had a repeatable UGC pipeline—with creators, briefs, and workflows that could support ongoing content production for future features, seasonal campaigns, and market expansions.

In short, Content Supply helped Tiya transform its UGC strategy from fragmented and inconsistent to professional, scalable, and high-performing—building a deeper connection with users and accelerating growth for the Buz App.

How Fast-Growing Apps Like Tiya’s Buz App Use UGC to Build Trust and Boost Downloads

For modern mobile apps, especially in the social or lifestyle space, traditional ads just aren’t enough anymore. Users crave authenticity. They want to see real people using real apps in real situations. That’s why user-generated content (UGC) has become one of the most effective tools for driving engagement, increasing downloads, and building trust at scale.

But most app companies don’t have the time, resources, or systems to produce quality UGC consistently—and at the volume today’s platforms demand.

That’s exactly where Content Supply comes in.

When Tiya, the creators of the Buz App, needed to grow their presence and connect with younger audiences on platforms like TikTok and Instagram, they partnered with Content Supply to create authentic, scalable UGC that performed.

Here’s how brands like Tiya—and yours—can benefit from the same services.

The Problem: Authenticity at Scale Is Hard

Growing a mobile app means showing up constantly—on TikTok, Reels, Shorts, YouTube, email, and ads. But you’re likely facing challenges like:

• Limited in-house video production or creative talent
• No time to source and manage creators
• Difficulty staying ahead of fast-moving social trends
• Low-performing video ads that feel scripted or inauthentic
• A desire to build trust with Gen Z and Millennial audiences who ignore polished marketing

The truth is: authentic content performs better—but it takes a system to produce it consistently.

The Solution: Done-for-You UGC Services by Content Supply

We help brands like Tiya develop and scale a UGC strategy that actually converts—without the headache of doing it all in-house.

Here’s how we do it:

1. Strategy & Creative Briefs

We create platform-specific briefs with clear content angles, talking points, and visual direction tailored to your app’s benefits and use cases.

2. Creator Sourcing & Casting

We handle creator recruitment, vetting, and onboarding. You get access to talent who understand trends, speak to your audience, and know how to craft content that feels real—not scripted.

3. UGC Filming & Production

We provide creators with flexible scripts and prompts that allow them to stay on-brand while delivering content that feels spontaneous, human, and relatable.

4. Editing & Optimization

Our team edits each video for maximum performance—adding native subtitles, visual cues, platform formatting, music, and branded motion graphics to match your app’s look and feel.

5. Delivery & Repurposing

You’ll receive a ready-to-publish library of content, plus:

• A/B ad cutdowns
• Organic short-form videos
• Suggestions for captioning and hashtags
• Templates to replicate for future campaigns

The Results You Can Expect

Clients like Tiya achieve:

• A steady stream of high-quality, native UGC
• Improved engagement on Reels, TikTok, and YouTube Shorts
• Increased app downloads from social content
• Lower ad fatigue and better ROAS
• A repeatable system that saves time and scales with the brand

Who Is This Best For?

Our UGC service is perfect for:

• Social, lifestyle, or wellness apps targeting Gen Z or Millennial users
• Digital product launches that need fast traction and high visibility
• Founders and marketing teams who need to outsource content creation
• Brands seeking to run paid and organic video campaigns without adding to internal workload

Want to Build a Scalable UGC Engine for Your Brand?

You don’t need to hire a full team or manage creators manually. You just need a proven process and a partner who can execute quickly, creatively, and consistently.

That’s what we do at Content Supply.

👉 Book a free strategy call and discover how easy it is to turn user-generated content into your most effective growth asset.