Discover how Content Supply helped Andrew Hathaway grow his thought leader brand through strategic content, video production, and a high-converting website.
How Andrew Hathaway Built a Thought Leader Brand with Content Supply’s End-to-End Content Strategy
Andrew Hathaway is a licensed financial advisor and the founder of Hathaway Investments, a fee-only wealth management and financial planning firm based in Denver, Colorado. Specializing in college and retirement income planning, Andrew holds a Series 65 license and is licensed for life insurance in Colorado. His firm offers investment advisory and financial planning services through Simplicity Wealth, LLC, an SEC-registered investment adviser.
The Challenge
As the founder of Hathaway Investments, Andrew Hathaway was committed to delivering personalized, high-impact financial solutions—but struggled to differentiate himself in a saturated industry. While his expertise in wealth management was well-established offline, his online presence lacked clarity, consistency, and visibility.
Without a defined content strategy or quality brand assets, Andrew found it difficult to position himself as a trusted thought leader, connect with a wider audience, and convert digital attention into meaningful client relationships. Ultimately, the absence of a cohesive brand and content approach was limiting his potential to grow and influence within the financial space.
The Solution
To help Andrew Hathaway stand out and grow his influence in the financial industry, Content Supply delivered a full-service, end-to-end content marketing system designed to position him as a trusted thought leader in wealth management.
The solution was built around one goal: make Andrew internet famous by consistently showing up with high-quality, strategic content—without adding to his workload.
Here’s what we provided:
Custom Content Strategy
We developed a content plan tailored to Andrew’s audience and business goals, including:
Audience research and content mapping across platforms
Messaging frameworks, scripts, and strong CTAs
A strategic calendar aligned with the buyer’s journey and SEO goals
This ensured every piece of content was purposeful, engaging, and aligned with his brand.
Studio Setup & Remote Production
We guided Andrew through setting up a professional in-office studio to produce polished, high-quality video from home. Weekly remote production sessions with a Creative Director helped him:
Refine delivery and messaging
Stay consistent and confident on camera
Record short- and long-form content efficiently
High-Volume, Multi-Platform Content Creation
Each month, our team produced and posted a library of content across key platforms, including:
YouTube, for long-form thought leadership
LinkedIn and Instagram, for educational reels and professional engagement
TikTok and Facebook, for broader reach and brand awareness
Email and website, to support lead generation and SEO
We handled all editing, formatting, and optimization for each platform—delivering consistently branded, high-converting assets.
Sales Funnel & Website Optimization
We refreshed Andrew’s website with updated copy, SEO-driven content, and embedded video—turning it into a conversion-optimized hub that worked in tandem with his content strategy. We also aligned content with every stage of the funnel to support lead nurturing and conversion.
Social Media Management & Publishing
We managed post scheduling, publishing, and engagement tracking—ensuring that Andrew’s content was seen by the right people, at the right time, on the right channels.
Accountability & Ongoing Strategy Check-Ins
Through Slack communication and monthly check-ins, we kept the content engine moving forward, adapting strategies based on performance and feedback.
Performance Tracking & Analytics
Each month, Andrew received detailed analytics to track growth, engagement, and platform performance—enabling us to continuously improve content and optimize for results.
This solution gave Andrew Hathaway a turnkey content system—one that builds trust, drives visibility, and positions him as a leader in wealth management, all without the overwhelm of managing production himself.
Browse Portfolio
No portfolio available.
The Process
To transform Andrew Hathaway into a trusted thought leader in the financial space, Content Supply implemented a streamlined, end-to-end content creation and marketing system—designed to deliver high-quality, consistent content across every major digital platform while keeping Andrew focused on what he does best: serving clients and sharing his expertise.
Here’s a breakdown of the step-by-step process we used:
1. Strategy & Brand Foundations
We kicked off the engagement with a deep-dive strategy session to clarify:
Andrew’s goals, ideal audience, and core service offerings
We used this input to develop a custom content strategy and editorial calendar aligned with Andrew’s voice, values, and business growth objectives.
2. Studio Setup & Content System Design
To support long-term, high-quality content creation, we:
Advised on professional studio setup (camera, mic, lighting, backdrop) for his Denver office
Optimized the space for consistent framing, lighting, and sound
Trained Andrew on how to use the gear confidently
Set up an efficient system for weekly filming from the comfort of his office
3. Weekly Virtual Production Support
Each week, Andrew met with a Creative Director from Content Supply to:
Review the script or talking points for that week’s content
Receive real-time coaching on delivery, tone, and messaging
Film short-form and long-form videos (educational, thought leadership, and storytelling formats)
Capture batch content for multiple platforms in a single session
This kept the production consistent while minimizing Andrew’s time commitment.
4. Post-Production & Content Creation
After each filming session, our production team handled:
Professional video editing, color correction, and sound enhancement
Captions, motion graphics, branding overlays, and music
Formatting for different platforms (vertical reels, widescreen YouTube, square social posts)
Pulling the strongest short-form clips from long-form episodes
We transformed each recording into a high-volume content library ready for distribution.
5. Social Media Publishing & Website Integration
We scheduled and published content across all key platforms—YouTube, Instagram, LinkedIn, Facebook, TikTok—optimized for each channel's best practices. We also:
Integrated fresh video content into Andrew’s newly redesigned website
Wrote SEO-friendly web copy and blog content to drive organic traffic
Used video snippets to enhance email newsletters and lead nurture sequences
6. Weekly Communication & Monthly Check-Ins
To keep everything on track, we provided:
A dedicated Slack channel for real-time collaboration
Content calendars and production checklists
Monthly strategy reviews to analyze performance, adjust content direction, and align with new goals
7. Analytics & Optimization
Each month, Andrew received detailed performance reports on:
Engagement rates, video views, and follower growth
Top-performing content and areas for improvement
Recommendations for ongoing strategy optimization
We used this data to refine scripts, test new formats, and double down on what resonated with his audience.
This process gave Andrew Hathaway a scalable thought leadership system—powered by consistent content, professional production, and a clear growth strategy—positioning him as a standout voice in the wealth management space.
The Results
By implementing Content Supply’s full-service content strategy and production system, Andrew Hathaway achieved a powerful transformation in how he shows up online—elevating his personal brand, growing his audience, and establishing himself as a trusted authority in the wealth management space.
Here’s a breakdown of the results:
1. Increased Online Visibility Across Platforms
Through consistent content publishing on YouTube, LinkedIn, Instagram, TikTok, and more, Andrew significantly expanded his digital footprint. His content now reaches thousands of viewers weekly, driving more profile views, website traffic, and discovery from new potential clients.
2. Established Authority as a Financial Thought Leader
High-quality videos, professional branding, and clear messaging positioned Andrew as a credible, trustworthy voice in the financial industry. His audience sees him as a go-to expert—not just another advisor.
3. Higher Engagement and Audience Connection
With relatable storytelling, short-form educational content, and professional visuals, Andrew experienced strong engagement metrics, including more video views, shares, and direct outreach from viewers looking for financial guidance.
4. Consistent Lead Generation and Brand Growth
His newly optimized website, combined with content tailored for every stage of the buyer’s journey, created a steady flow of qualified leads. Visitors now find clear information, a humanized brand presence, and strong calls to action that convert interest into consultations.
5. Full Content System Without Internal Overhead
With Content Supply handling strategy, production, editing, publishing, and analytics, Andrew was able to focus entirely on serving clients and filming content—freeing up his time while maintaining a high-volume content engine.
6. Scalable Foundation for Long-Term Influence
The systems, studio setup, and content library we built positioned Andrew for sustainable thought leadership growth. He now has the infrastructure in place to expand his reach, launch new content series, and deepen client trust over time.
In short, Content Supply helped Andrew Hathaway become more than just visible—we helped him become recognizable, respected, and results-driven as a modern financial thought leader.
How Financial Experts Like Andrew Hathaway Build Authority and Grow Online with Done-For-You Thought Leadership Content
In today’s attention economy, it’s not enough to be an expert—you need to be seen as one. For financial advisors, consultants, and service professionals, building trust online is no longer optional—it’s the new baseline.
But between client meetings, compliance concerns, and keeping up with trends, most professionals don’t have the time, team, or tools to create consistent, high-quality content. That’s where Content Supply comes in.
Just ask Andrew Hathaway, a financial advisor and founder of Hathaway Investments, who partnered with Content Supply to turn his offline expertise into an online thought leadership brand—without adding more to his plate.
If you’re a business professional looking to build your personal brand, attract more clients, and stand out in a saturated market, here’s how Content Supply’s done-for-you content system can transform your visibility, influence, and growth.
The Problem: You're Great at What You Do—But Not Enough People Know It
Here’s what many professionals like Andrew struggle with:
A lack of clear, consistent online presence
Inconsistent or low-quality content that doesn’t reflect their expertise
A website that doesn’t convert visitors into leads
Social media profiles with little engagement or strategy
No time to plan, film, edit, or publish content regularly
The result? Missed opportunities, under-leveraged expertise, and slow brand growth in a fast-moving digital world.
The Solution: A Done-for-You Thought Leadership Content Engine
Content Supply provides a turnkey system that helps professionals show up everywhere—strategically and effortlessly. We help you establish authority, build trust, and grow your business with consistent, high-quality video and written content that works across all platforms.
Here’s what’s included:
Custom Content Strategy
We create a personalized game plan tailored to your industry, audience, and voice—including content themes, scripts, CTAs, and a monthly editorial calendar.
Studio Setup + Remote Production
We help you set up a pro-grade filming space from your office or home. Then, we coach and direct you through weekly virtual filming sessions to capture content that feels confident, clear, and authentic.
Full Post-Production & Editing
Our team handles everything—editing, sound, branding, subtitles, formatting for YouTube, LinkedIn, Instagram Reels, TikTok, and more.
Social Media Management & Publishing
We schedule and post your content for maximum reach and engagement, using best practices for each platform.
Website Optimization & Lead Funnel Support
We update your website with fresh content, persuasive messaging, and embedded video to improve conversions and SEO performance.
Performance Tracking & Strategy Optimization
You’ll receive monthly analytics reports and ongoing strategy support to double down on what’s working and continuously improve results.
The Results: What Happens When You Show Up with Authority
Here’s what Andrew Hathaway—and professionals like him—gain with this system:
More visibility and reach across key platforms
Higher engagement and brand trust from polished, authentic content
Qualified leads and inbound inquiries from people who feel like they already know you
A scalable, repeatable system that works even when you’re not online
Peace of mind knowing your brand is growing without needing to manage freelancers or chase deadlines
Who This Is For
This system is perfect for:
Financial advisors and wealth managers
Business consultants and coaches
Lawyers, accountants, and high-trust service providers
Entrepreneurs looking to become a face of their business
Professionals ready to become the “go-to” expert in their industry
Ready to Become a Recognized Expert in Your Space?
Let Content Supply build and run your content engine—so you can focus on delivering value and growing your business.
👉 Book a free strategy call today. Let’s make your expertise impossible to ignore.
Need to talk about your project, ideas or goals first?
Contact us or schedule a call so we can help you choose the best plan for your brand.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!