Andrew Hathaway

Andrew Hathaway is a licensed financial advisor and the founder of Hathaway Investments, a fee-only wealth management and financial planning firm based in Denver, Colorado. Specializing in college and retirement income planning, Andrew holds a Series 65 license and is licensed for life insurance in Colorado. His firm offers investment advisory and financial planning services through Simplicity Wealth, LLC, an SEC-registered investment adviser.

Andrew Hathaway, a financial advisor and founder of Hathaway Investments, faced a critical challenge in standing out in a crowded market. With a mission to provide personalized financial solutions, he needed a powerful online presence to establish himself as a thought leader in wealth management. However, he lacked the cohesive content strategy and high-quality assets required to build his personal brand and engage a broader audience effectively. Without a consistent online presence, he was missing opportunities to connect with potential clients and grow his influence in the financial industry.

To help Andrew Hathaway build a robust personal brand and establish himself as a thought leader, Content Supply delivered a comprehensive, end-to-end content strategy and marketing solution. Each service was tailored to align with Andrew’s goals of achieving greater online visibility and connecting with his target audience.

Steps and Services Delivered

1. Branding and Content Strategy Consulting
   • Conducted in-depth consultations to define Andrew’s personal brand, target audience, and key messaging.
   • Developed a strategic content calendar, outlining topics and formats to position him as an authority in wealth management.
   • Identified unique storytelling opportunities to make his financial insights relatable and engaging.
2. Onsite Video Production
   • Planned and executed a professional video shoot at his Denver office to capture dynamic content, including interviews, client interactions, and thought leadership clips.
   • Used state-of-the-art 4K cameras, professional lighting, and audio equipment to ensure exceptional production quality.
3. Video Editing and Social Media Distribution
   • Edited video footage into polished pieces tailored for social media platforms, including short-form videos for Instagram, LinkedIn, and YouTube.
   • Added branded graphics, captions, and animations to enhance visual appeal and reinforce key messages.
   • Scheduled and distributed content across multiple platforms using data-driven insights for optimal engagement.
4. Website Design and Copywriting
   • Redesigned Andrew’s website to reflect his personal brand, ensuring it was visually compelling, easy to navigate, and optimized for lead generation.
   • Crafted persuasive, SEO-friendly copy to highlight his services, values, and expertise, driving traffic and conversions.
5. Professional Photography
   • Captured high-quality images of Andrew in professional and casual settings to humanize his brand and strengthen audience connection.
   • Delivered a library of versatile photos for use on his website, social media, and marketing materials.

Technologies and Tools Used

• Video Production: 4K cameras, professional audio setups, and lighting rigs.
• Editing Software: Adobe Premiere Pro and After Effects for seamless video editing and motion graphics.
• Website Design: WordPress with custom themes and optimized layouts.
• Copywriting and SEO Tools: Grammarly, Ahrefs, and Google Analytics to create compelling, data-driven content.
• Social Media Management: Hootsuite and Buffer for scheduling and monitoring performance.

By integrating these services, Content Supply enabled Andrew Hathaway to grow his online presence, connect with his audience, and establish himself as a trusted thought leader in financial planning. This comprehensive approach positioned him as a go-to expert in wealth management, significantly enhancing his brand visibility and credibility.

1. Discovery and Strategy Development (Weeks 1-2)

• Consultation: Conducted detailed meetings with Andrew to understand his goals, audience, and core messaging.
• Brand Positioning: Defined his unique value proposition and areas of expertise in financial planning.
• Content Strategy: Developed a comprehensive plan, including a content calendar outlining video topics, blog posts, and social media themes.
• Tools: Notion for planning, Ahrefs for keyword research, and Canva for visual content templates.

2. Branding and Pre-Production Planning (Weeks 3-4)

• Brand Guidelines: Created a cohesive branding guide covering tone, color palette, and visual aesthetics.
• Video and Photo Planning: Outlined shot lists and storyboards for onsite video production and photography.
• Website Redesign Blueprint: Planned a user-friendly, conversion-focused layout for his website.
• Tools: Adobe Illustrator for branding, Trello for production planning, and Figma for website wireframing.

3. Onsite Production (Week 5)

• Video Production: Filmed thought leadership videos, client interactions, and behind-the-scenes content at his Denver office.
• Photography: Captured professional headshots and candid moments for website and social media use.
• Tools: 4K cameras, professional lighting rigs, and high-quality microphones.

4. Post-Production and Content Creation (Weeks 6-8)

• Video Editing: Polished raw footage into high-quality videos for social media, YouTube, and Andrew’s website.
• Copywriting: Wrote SEO-optimized website copy and crafted engaging captions for social posts.
• Website Development: Redesigned his site with improved visuals, navigation, and lead generation features.
• Tools: Adobe Premiere Pro for video editing, WordPress for web development, and Grammarly for copywriting.

5. Social Media Launch and Distribution (Week 9 and Ongoing)

• Content Scheduling: Scheduled videos, blog posts, and photo content across platforms like LinkedIn, Instagram, and YouTube.
• Performance Tracking: Monitored engagement, traffic, and lead generation metrics to refine the strategy.
• Tools: Hootsuite for scheduling, Google Analytics for tracking, and Canva for creating supplemental graphics.

6. Continuous Optimization (Ongoing)

• Regularly updated content based on audience engagement and feedback.
• Conducted quarterly reviews to refine strategy and align with Andrew’s evolving goals.
• Developed additional content, such as client case studies and explainer videos, to expand his online reach.

Timelines Recap

• Weeks 1-2: Discovery and strategy development.
• Weeks 3-4: Branding and pre-production planning.
• Week 5: Onsite video production and photography.
• Weeks 6-8: Post-production, website redesign, and content creation.
• Week 9 and Ongoing: Social media distribution, performance tracking, and strategy refinement.

By following this structured approach, Content Supply ensured a seamless execution of services, helping Andrew Hathaway build a strong personal brand and establish himself as a thought leader in financial planning.

The comprehensive content strategy and marketing solutions provided by Content Supply significantly boosted Andrew Hathaway’s personal brand and online visibility. The following key performance indicators (KPIs) highlight the impact of our services:

1. Increased Online Engagement:
   • Social media posts featuring videos and branded content achieved a 60% higher engagement rate (likes, comments, shares) compared to his previous content.
   • Monthly impressions on LinkedIn increased by 75%, solidifying Andrew's position as a thought leader in the financial industry.
2. Enhanced Website Performance:
   • Website traffic grew by 120% within three months of launching the redesigned site.
   • The bounce rate decreased by 35%, showing improved visitor engagement with the new layout and content.
   • Lead capture forms on the site generated a 40% increase in inquiries for financial planning services.
3. Improved Video Performance:
   • Thought leadership videos gained over 10,000 views across social media platforms within the first 60 days.
   • Average video completion rates exceeded 85%, demonstrating strong audience interest in Andrew's insights.
4. Growth in Social Media Following:
   • Andrew's LinkedIn followers grew by 50% within six months, expanding his professional network.
   • Instagram and YouTube channels experienced a 35% increase in subscribers, driven by consistent high-quality content.
5. Lead Generation and Business Growth:
   • The content strategy directly contributed to a 25% rise in client inquiries, converting into a 15% growth in new client acquisitions.
   • Andrew reported a 20% increase in revenue attributed to his enhanced personal brand and expanded reach.
6. Audience Feedback and Credibility:
   • Surveys revealed that 90% of new clients cited Andrew’s online content as a deciding factor in reaching out for his services.
   • Event invitations and speaking opportunities increased by 30%, positioning him as a respected authority in his field.

Conclusion

The measurable data underscores how Content Supply's tailored solutions empowered Andrew Hathaway to grow his personal brand and achieve his goal of becoming a recognized thought leader. By leveraging professional video production, branding, and digital marketing strategies, Andrew experienced tangible growth in audience engagement, lead generation, and business performance.

Personal branding is essential for professionals looking to establish themselves as leaders in their field. Andrew Hathaway, a financial advisor and founder of Hathaway Investments, recognized the need to elevate his online presence to connect with a broader audience and position himself as a thought leader in the financial industry. With a mission to help clients plan for college and retirement, Andrew partnered with Content Supply for a full-service content strategy and marketing solution that included onsite video production, branding, social media distribution, website design, copywriting, and photography.

Andrew faced significant challenges:

1. Limited Online Presence: While he excelled in financial advisory, his digital footprint lacked the depth and visibility needed to attract a wider audience.
2. Content Gaps: His branding and messaging were inconsistent, leaving potential clients unclear about his expertise and unique value.
3. Audience Engagement: Without dynamic content, he struggled to effectively engage with his target market and differentiate himself in a crowded financial services industry.

Andrew needed a cohesive content strategy that would highlight his expertise, resonate with his audience, and help him stand out as a trusted authority.

The Solution: Full-Service Content Strategy and Marketing

Content Supply delivered an end-to-end solution designed to achieve Andrew’s goals and overcome his challenges. Here's how:

1. Branding and Content Strategy Consulting

• Conducted deep-dive consultations to define Andrew’s personal brand identity and unique value proposition.
• Developed a tailored content strategy aligned with his mission to simplify financial planning for families and retirees.
• Outlined a roadmap for consistent content creation and distribution across key platforms like LinkedIn, Instagram, and YouTube.

2. Onsite Video Production

• Filmed professional videos at Andrew’s office, capturing his expertise through thought leadership content, client testimonials, and financial tips.
• Leveraged 4K cameras, high-quality audio equipment, and expert lighting to ensure a polished and engaging presentation.

3. Video Editing and Social Media Distribution

• Edited raw footage into multiple formats, including short-form videos for social media, long-form YouTube content, and Instagram reels.
• Added branded graphics, captions, and animations to enhance viewer engagement.
• Distributed videos strategically to maximize reach and engagement across platforms.

4. Website Design and Copywriting

• Redesigned Andrew’s website to reflect his personal brand with a modern, user-friendly interface optimized for conversions.
• Crafted SEO-rich copy to highlight his services, expertise, and client success stories, improving search engine visibility and driving organic traffic.

5. Professional Photography

• Captured high-quality headshots and action shots to humanize Andrew’s brand and create a cohesive visual identity.
• Delivered a versatile library of images for use across social media, marketing campaigns, and his website.

Why Choose Content Supply?

Content Supply specializes in empowering professionals and brands to achieve their goals through high-quality, strategic content creation. From video production to website design, we help clients tell their stories, build trust, and drive tangible results.

Ready to elevate your personal brand like Andrew Hathaway?‍

Contact Content Supply today to learn how we can help you achieve your goals with expert content strategy and marketing solutions. By transforming Andrew Hathaway’s personal brand, Content Supply demonstrated the power of a comprehensive content strategy to build credibility, grow an audience, and drive business success.