Madison Braids

Madison Braids is a leading DTC beauty brand specializing in high-quality, ready-to-wear braided hairpieces that deliver effortless glam for everyday women.

To expand brand awareness, boost eCommerce sales, and scale their content marketing, Madison Braids partnered with Content Supply to execute a powerful influencer video marketing campaign. Leveraging our network of creators and a streamlined production system, we developed high-performing UGC-style videos that showcased the product’s ease, style, and versatility.

The result? Over $2.4 million in tracked sales and 9.2 million+ video views—proving the power of strategic content backed by the right creators.

Before partnering with Content Supply, Madison Braids was running paid ads and organic campaigns—but lacked a scalable system for creating video content that felt authentic, engaging, and aligned with their customer. They needed fresh, consistent creative assets to support their influencer strategy and paid campaigns, but working with individual creators or managing production in-house proved time-consuming and inconsistent in quality. They needed a turnkey influencer video content partner who could deliver high-volume creative with speed, brand consistency, and proven results.

Content Supply launched a full-scale influencer video marketing campaign for Madison Braids, designed to produce engaging, on-brand short-form videos optimized for social media ads and organic reach.

We sourced creators who reflected Madison Braids’ target audience—women looking for quick, beautiful hair styling solutions—and produced a library of lifestyle-driven, tutorial-style content. Each video focused on ease of use, transformation, and confidence, filmed in everyday settings to connect with real buyers.

Videos were formatted for vertical platforms (TikTok, Reels, Stories) and paired with strategic copy, music, and captions. Our creative focused on product-in-use demonstrations, UGC-style talking head videos, and authentic reviews that resonated with viewers and converted browsers into buyers.

Here’s how Content Supply worked with Madison Braids to execute a successful video influencer campaign, step-by-step:

1. Campaign Strategy & Creative Brief
We collaborated with Madison Braids to understand their brand, customers, and goals. We developed a campaign brief outlining brand voice, target messaging, product benefits, and desired video formats.

2. Creator Sourcing & Casting
Our team sourced and coordinated with influencers and UGC creators who matched the brand aesthetic, ensuring authenticity and demographic alignment.

3. Video Production & Direction
We remotely directed the shoot process to ensure consistent lighting, messaging, and tone—providing creators with filming guidelines and story structures.

4. Editing & Optimization
Our editors transformed raw footage into polished, scroll-stopping videos, adding hooks, captions, music, and CTAs to increase conversions and retention.

5. Delivery & Campaign Integration
We delivered a full library of video assets ready to use across paid ads, social media, email, and website placements—helping Madison Braids scale their creative testing and content output with ease.

The influencer video campaign generated measurable, bottom-line results for Madison Braids:

• $2.4M+ in Tracked Sales: High-performing videos directly contributed to eCommerce revenue, with top creatives driving high ROAS across paid social.
• 9.2M+ Organic and Paid Views: Campaign content achieved wide visibility across Facebook, Instagram, and TikTok—building brand awareness and driving engagement.
• Consistent Content Library for Ongoing Use: Madison Braids received a bank of evergreen video assets for use across campaigns, launches, retargeting ads, and more.
• Stronger Brand Affinity and Product Education: By showing real people using the product in real scenarios, we helped the brand connect emotionally and visually with their ideal customer.
• Scalable Video System for Growth: Content Supply built a repeatable content production engine that allows Madison Braids to scale creative output without overextending internal resources.

How DTC Brands Can Drive Millions in Sales with Influencer Video Marketing

In today’s crowded eCommerce landscape, polished product photos and static ads aren’t enough to stand out. Consumers want real stories, real people, and real results—and that’s exactly why influencer video marketing and UGC (user-generated content) are driving some of the highest returns in digital advertising today.

For brands like Madison Braids, partnering with the right video content team made all the difference. With the help of Content Supply, their influencer video campaigns generated over $2.4 million in sales and more than 9.2 million video views—proving that strategic, story-driven video content can fuel massive growth.

If you're a DTC or lifestyle brand looking to scale your sales and engagement, here's why this content model works—and how we help make it happen.

The Problem: Great Products, Not Enough Content

Many eCommerce brands have strong products and passionate customers—but fall short when it comes to producing consistent, high-quality video content that actually converts.

Common challenges include:

• Lack of time or resources to film and edit
• Difficulty managing influencer partnerships
• Inconsistent brand voice across creators
• Poor-performing ad creatives that don’t connect
• Limited internal capacity to produce content at scale

Without a system for producing fresh, on-brand video content, ad campaigns lose traction, organic reach stalls, and growth plateaus.

The Solution: Influencer Video Campaigns That Actually Work

At Content Supply, we partner with brands to produce influencer-powered video marketing campaigns designed to generate sales, increase engagement, and build trust—fast.

We combine the authenticity of real creators with the structure of performance-driven storytelling. The result? Short-form videos that look native to platforms like TikTok and Instagram Reels—but are built to convert like high-end commercials.

What We Provide:

1. Influencer Sourcing & Casting
We match you with creators who reflect your audience—whether they’re beauty enthusiasts, parents, athletes, or everyday lifestyle users.

2. Content Strategy & Creative Briefs
We create storyboards, shot lists, and brand messaging guidelines that ensure every video feels personal, polished, and on-point.

3. Remote Production & Creative Direction
No need for an in-house shoot. We handle coordination and direction so creators capture footage that fits your campaign goals.

4. High-Quality Video Editing
We turn raw creator footage into scroll-stopping assets with professional editing, captions, hooks, motion graphics, and brand elements.

5. Delivery for Paid and Organic Campaigns
You’ll receive a full library of videos optimized for social ads, TikTok, Instagram Reels, email, website placement, and influencer pages.

Why It Worked for Madison Braids

Madison Braids came to us with a great product and loyal audience—but needed a content engine to scale awareness and conversions. With Content Supply as their creative partner, they launched a library of authentic, story-driven influencer videos that:

• Generated over $2.4 million in tracked eCommerce sales
• Achieved more than 9.2 million combined views
• Increased ROAS (Return on Ad Spend) across multiple platforms
• Delivered evergreen content for long-term use across paid and organic channels
• Strengthened customer trust and education by showing real-life product use

The campaign combined speed, authenticity, and quality—resulting in one of their most successful content efforts to date.

Who This Works For

This model is ideal for:

• Beauty, skincare, and personal care brands
• Fashion and accessories
• Home, wellness, and lifestyle DTC products
• Subscription box companies
• Any product-focused brand targeting consumers through social media and paid ads

Want to Turn UGC into Real Revenue?

If you're ready to stop relying on random influencer outreach or DIY content and start producing influencer videos that actually perform—Content Supply is here to help.

We build content systems for brands who are ready to scale. With the right creators, the right message, and a proven structure, your video content can work harder—so you don’t have to.

Let’s launch a campaign that drives real results.