Content Supply’s influencer video marketing for Madison Braids generated $2.4M in sales and 9.2M+ views, showcasing effortless glam and expanding brand reach.
Madison Braids is a leading brand in the beauty and fashion accessories industry, specializing in high-quality, pre-braided hairpieces that offer women effortless, stylish hair solutions. Founded by a husband-and-wife team, with the co-founder inspired by her need for quick, beautiful hairstyling as a busy mother of three, Madison Braids has grown into a popular choice for women worldwide. Known for their hand-braided, color-blended hairpieces that look and feel natural, Madison Braids serves a broad audience looking for versatile, low-maintenance hair accessories. Their commitment to quality and customer satisfaction has helped establish a strong, loyal customer base and a notable presence in the market.
Madison Braids faced a common yet crucial challenge: standing out in a competitive beauty market while authentically connecting with busy women looking for quick, stylish hair solutions. With a unique product designed for effortless, natural beauty, Madison Braids needed a way to showcase the quality, versatility, and authenticity of their hand-braided hairpieces to a broad audience. They sought to elevate brand visibility, increase trust, and drive sales— all through a strategy that would resonate with women who prioritize style without the time-intensive upkeep. To achieve these goals, Madison Braids needed a powerful marketing approach that would capture attention, demonstrate value, and generate measurable results.
"447 social shares and over 2,000 impressions with millions in the sales. This has been one of our longest running, most successful ads!"
"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"
To help Madison Braids connect with more women and boost sales, Content Supply created a tailored influencer video campaign that felt personal, relatable, and true to the brand’s mission. We knew that Madison Braids’ customers were busy women looking for beautiful, low-maintenance hair solutions, so we focused on capturing that need through engaging, authentic videos.
Our team partnered with influencers who resonated with Madison Braids' target audience, allowing us to share real, relatable content showing women using the hairpieces in their everyday lives. Each video was crafted to highlight the natural look and effortless style of Madison Braids’ products, capturing the ‘wow’ factor that’s important to their customers. From script to shoot, we handled every step, ensuring the content felt true to Madison Braids' story while also maximizing its impact.
We also helped distribute the videos strategically across platforms where they would make the biggest impression. This campaign didn’t just boost brand visibility—it led to a substantial lift in sales and helped build a loyal community of women who loved the ease and style of Madison Braids. By blending influencer partnerships with targeted storytelling, we helped Madison Braids grow in a way that felt meaningful and impactful.
Here’s how Content Supply worked with Madison Braids to execute a successful video influencer campaign, step-by-step:
The influencer video marketing campaign executed by Content Supply delivered measurable and impactful results for Madison Braids, driving significant engagement, visibility, and sales growth. Here’s how the solution benefited Madison Braids:
These results illustrate how Content Supply’s strategic influencer campaign not only amplified Madison Braids’ brand visibility but also delivered high-converting leads and significant revenue, solidifying the brand’s position as a leader in easy, stylish hair solutions.
Madison Braids, a brand known for offering high-quality, pre-braided hairpieces, faced a unique challenge: standing out in a competitive e-commerce landscape while connecting with women looking for quick, stylish, and low-maintenance hair solutions. With an emphasis on effortless glam, Madison Braids needed to boost visibility, drive sales, and increase customer engagement through a powerful marketing campaign.
To achieve these goals, Madison Braids turned to Content Supply, a full-service content creation agency known for its innovative approach to video production and marketing services, influencer strategy, and integrated marketing campaigns. Let’s dive into how Content Supply helped Madison Braids achieve a 3:1 return on ad spend (ROAS) and generate $2.4M+ in sales with 9.2 million views across social media.
As a creative agency for videos and podcasts, Content Supply’s approach goes beyond just producing great content—it’s about creating a strategy that resonates with the target audience. For Madison Braids, we developed an influencer marketing campaign that included a mix of video and photo ad creative to ensure maximum engagement. Our team took a hands-on approach to every step of the campaign, from strategy development to content production and post-launch optimization.
At Content Supply, we’re not just a video production agency; we’re experts in developing video strategy and optimizing content for various platforms. Our goal was to craft videos that could drive awareness and convert viewers into customers. We also utilized eCommerce product content to provide in-depth product details, helping viewers understand the unique selling points of Madison Braids' offerings.
YouTube Marketing was another key channel for the campaign. We developed optimized content for YouTube, focusing on product tutorials, styling tips, and customer testimonials. This strategy helped Madison Braids reach an even broader audience, increasing brand visibility while fostering engagement.
The results from the influencer marketing campaign were nothing short of impressive. By leveraging integrated marketing services for multimedia, Content Supply was able to test, optimize, and promote high-performing assets that resonated with the target demographic. The campaign generated the following results:
As a digital marketing and content creation solutions provider, Content Supply offers a broad range of services tailored to meet the unique needs of brands like Madison Braids. Our team of experts specializes in website design and content strategy, podcast production and marketing, photography and visual content, and online course development services. We understand that no two brands are alike, which is why we create custom marketing strategies that align with your specific business goals.
With our focus on high-quality video production, strategic content marketing, and influencer collaborations, we’re able to deliver digital marketing services for discerning brands like Madison Braids that drive tangible results.
Madison Braids’ success story is a testament to the power of strategic content creation, influencer marketing, and integrated marketing services. With Content Supply’s expertise, the brand was able to scale its marketing efforts, engage a wider audience, and drive impressive sales results.
After the launch, testing, optimization and promotion of all top-performing assets, we helped Madison Braids generate the following UGC and ad performance results.
At Content Supply, we don't just create content—we build media empires. We become your dedicated creative production partner for all of your content creation needs.
Our proven process takes your business from concept to execution with a customized approach, delivering high-impact content that engages, converts, and scales. Whether it's video, podcasts, or full-scale marketing strategies, we're here to fuel your growth.
Content Supply helps B2B brands become media companies with original, branded content like videos, podcasts, courses, and more — helping them reach their buyers and drive business growth, all from one platform.
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