Sterling K. Brown and Ryan Michelle Bathe sought to launch their podcast, We Don’t Always Agree, with dynamic trailer episodes to create anticipation and excitement. The goal was to capture the essence of the show—centered on lively, thought-provoking discussions—while highlighting the unique chemistry and authenticity of the hosts.

Objectives

• Engage the Audience: Design trailers that captivate and retain attention.
• Convey the Show’s Essence: Showcase the hosts' unique dynamic and tease future discussions.
• Amplify Visibility: Drive awareness across multiple platforms to attract a diverse listener base.
• Align with Brand: Ensure trailers reflect the authenticity and relatability of the podcast's identity.

Approach

1. Creative Collaboration
   Content Supply partnered closely with Sterling and Ryan to understand their vision, tone, and audience. This collaboration ensured the trailer aligned with the couple's personality and the heart of the show.
2. Content Selection
   Excerpts from upcoming episodes were handpicked to highlight key themes, engaging debates, and lighthearted moments, effectively teasing the variety of topics to come.
3. Narrative Crafting
   The audio clips were meticulously edited to form cohesive and compelling mini-stories within the trailers. Balancing humor, insight, and relatability, the trailers were designed to resonate deeply with listeners.
4. Audio Enhancement
   Advanced audio techniques such as noise reduction, equalization, and mastering were applied to ensure professional-grade sound quality.
5. Brand Integration
   The visuals and audio elements—including motion graphics, music, and pacing—were tailored to reflect Sterling and Ryan’s brand identity: authentic, vibrant, and approachable.

Results

• High Listener Engagement: The trailers captivated viewers and listeners, sparking anticipation for the podcast’s launch.
• Increased Visibility: Promoted across social platforms and media appearances, the trailers attracted a broad and diverse audience.
• Positive Reception: Feedback praised the trailers’ professional quality, relatable tone, and ability to build excitement.
• Media Spotlight: We Don’t Always Agree was featured on Late Night with Seth Meyers, elevating the podcast’s visibility.

Key Credits

• Executive Producers and Hosts: Ryan Michelle Bathe and Sterling K. Brown
• Production Team:
  • From Indian Meadows Productions: Abby Victor
  • From ABF Creative: Anthony Frasier, Wanda Reynolds, Ashley J. Hobbs, Mike Bisceglia, Misty Avinger, Rondell Patterson
  • From Content Supply: Dallin Nead, Brenden Blackham, Paulo Martinez

We Don’t Always Agree trailers were recorded at the Blackbird House Flagship in Culver City, California, with a polished final product that set the tone for a successful launch.

Content Supply’s collaborative and creative approach ensured the trailers effectively communicated the podcast’s vision while delivering an engaging experience for audiences. This project highlights the power of storytelling and professional production in amplifying brand visibility and anticipation.