Client: Run Like Clockwork
Project Title: Would Your Business Survive Without You For 4 Weeks?
Service: Video Production, Editing, Creative Direction
Deliverables: Brand Video, Interview Cutdowns, Social Media Clips, Platform-Ready Formats
Industry: Business Coaching, Operations, Entrepreneurship

Project Overview

Run Like Clockwork, a leading business operations consultancy founded by Adrienne Dorison and Mike Michalowicz, empowers entrepreneurs to design businesses that can run without them. For their flagship message, they wanted a powerful brand video that explored the idea: “Could your business survive without you for four weeks?”

To bring this story to life, Run Like Clockwork partnered with Content Supply to produce a cinematic video that captures the emotional and operational challenges entrepreneurs face when stepping away from their businesses—and the freedom that’s possible when the right systems are in place.

The Challenge

Run Like Clockwork needed a branded video that would:

• Clearly communicate their core message and mission
• Feature real entrepreneurs sharing raw, honest experiences
• Maintain a high-quality, on-brand aesthetic
• Be edited into both long-form and short-form formats for multi-platform use

The challenge was crafting a narrative that was both aspirational and actionable—speaking to founders who are overwhelmed, yet ambitious, and showing them what’s possible when they implement operational excellence.

Our Solution

Content Supply led the creative development, filming, and editing of this campaign video—from initial concept to final delivery.

Our services included:

• Creative strategy and story development to align the messaging with Run Like Clockwork’s brand promise
• Multi-camera on-location video production with high-quality lighting, audio, and visual direction
• Interviews with Clockwork clients and team members, woven into a compelling narrative arc
• Cinematic editing and b-roll integration to create emotional resonance and visual storytelling
• Motion graphics and branded elements to reinforce takeaways and highlight key points
• Cutdowns and teaser clips for Instagram, Facebook, and YouTube distribution

The Results

• A High-Impact Brand Video
  The final video became a signature piece of Run Like Clockwork’s marketing—used in webinars, lead funnels, email campaigns, and organic social.
• Expanded Awareness and Engagement
  The core message—"Would your business survive without you?"—sparked discussion and self-reflection across their community, driving higher engagement.
• Multi-Use Content Asset
  With multiple versions, the video could be deployed across platforms and reused in both evergreen and launch-specific campaigns.
• Elevated Brand Authority
  The production quality and storytelling positioned Run Like Clockwork as a premium thought leader in the business operations and coaching space.

Want to create brand videos that inspire action and elevate your message? Partner with Content Supply to turn your big idea into content that connects—and converts.