Content Marketing is the biggest opportunity we have as marketers to build massive businesses and a meaningful professional impact.
But how do you get started on the right foot?
There are a ton of moving pieces and questions that can trip you up if you don't know what you are doing.
In this video, I will walk through the key steps required to build your own content marketing team from scratch.
Start with defining your strategy, building a content oriented organization around that strategy, hiring creatives and developing processes to scale your content efforts at any size business.