Creamarie

Content Supply partnered with Creamarie, a family-centered ice cream brand dedicated to spreading joy and building communities through their artisan, made-from-scratch recipes. Operating within the food and beverage industry, Creamarie focuses on creating a memorable and heartfelt experience for every customer, inspired by the passion and vision of founder Breeanne Marie Nead. Content Supply provided tailored content creation and marketing solutions to elevate Creamarie’s brand storytelling, engage their audience, and amplify their mission of uniting people over delicious, handcrafted ice cream.

Creamarie, a family-focused ice cream brand with a passion for crafting artisan recipes, faced the challenge of standing out in a competitive market and building a strong emotional connection with their audience. Despite their high-quality, made-from-scratch ice cream and heartfelt mission, they struggled to effectively share their story, increase brand awareness, and drive engagement both online and in their community. Creamarie needed a compelling content strategy that highlighted their unique offerings and conveyed the joy and togetherness their brand stands for.

Content Supply implemented a holistic content strategy to elevate Creamarie’s brand visibility and engage its target audience. We provided an integrated suite of services, including Video Production and Marketing, Online Course Development, and Photography, tailored to emphasize the family-oriented and joyful essence of Creamarie.

1. Process and Strategy: We began with an in-depth brand discovery phase to understand Creamarie's values and voice. Our team then developed a content roadmap to capture the brand's story and unique selling points. The goal was to create visual and narrative content that resonated emotionally with ice cream enthusiasts and potential new customers.
2. Video Production and Marketing: To make Creamarie's message irresistible, we produced engaging, high-quality videos showcasing the artisanal process behind the ice cream, founder Breeanne Marie Nead's story, and heartwarming moments of joy shared by families. These videos were optimized for social media and website use, driving engagement and reinforcing Creamarie’s community-building mission.
3. Photography and Visual Content: Our team captured stunning images that highlighted the vibrant flavors and inviting atmosphere of Creamarie's offerings. We used these visuals across Creamarie’s digital platforms to create a consistent, appealing aesthetic that drew in viewers.
4. Online Course Development: To further connect with the audience, we developed an educational series about homemade ice cream, emphasizing artisan techniques. This course helped Creamarie establish itself as a thought leader in the gourmet ice cream industry and added value for their followers.
5. Technology and Tools: Utilizing advanced video editing software, automated marketing platforms, and high-resolution photography equipment, we ensured top-quality production. Our services also included comprehensive content distribution and performance tracking to maximize impact.

Our expertise in creative content and storytelling transformed Creamarie’s digital presence, making it both engaging and memorable.

1. Initial Brand Discovery (Weeks 1-2)
   • Strategy: We conducted a comprehensive brand analysis and held discovery sessions with Creamarie’s team to understand the brand’s mission, values, and vision.
   • Tools: We used collaborative tools like Miro for brainstorming and Slack for continuous communication.
   • Outcome: Developed a strategic content roadmap outlining project goals, timelines, and content deliverables, tailored to Creamarie’s unique brand story.
2. Content Planning and Development (Weeks 3-4)
   • Strategy: We outlined video concepts, photography needs, and online course structure. Scripts and storyboards were created for video content, while a shot list was developed for photography.
   • Tools: Google Docs for scriptwriting, Asana for project management, and Canva for visual content planning.
   • Outcome: Detailed content plans ready for production, ensuring alignment with Creamarie's brand and audience expectations.
3. Video Production and Photography (Weeks 5-6)
   • Strategy: Our production team filmed and photographed key moments, from ice cream-making processes to family interactions, to capture Creamarie’s story authentically.
   • Tools: High-resolution cameras, Adobe Premiere Pro for video editing, and Lightroom for photo enhancement.
   • Outcome: Created a library of high-quality, engaging video and visual assets optimized for multiple platforms.
4. Online Course Development (Weeks 7-8)
   • Strategy: We designed and built an online course that showcased Creamarie’s artisan ice cream recipes and techniques. This included filming instructional content and creating supplemental materials.
   • Tools: Teachable for course hosting, Final Cut Pro for editing, and Articulate for course content design.
   • Outcome: A fully functional, engaging online course designed to establish Creamarie as a thought leader in artisan ice cream.
5. Content Distribution and Launch (Weeks 9-10)
   • Strategy: We executed a launch campaign using social media and Creamarie’s website, strategically releasing videos, photos, and course teasers to build excitement and engagement.
   • Tools: Buffer for social media scheduling, Google Analytics for performance tracking, and Mailchimp for email marketing.
   • Outcome: Successfully launched content, driving increased website traffic, social media engagement, and interest in Creamarie’s products and educational offerings.
6. Performance Analysis and Optimization (Ongoing)
   • Strategy: We monitored key performance metrics, analyzing engagement rates, video views, and course enrollments. Adjustments were made based on the data to maximize results.
   • Tools: Google Analytics for tracking, Hotjar for user behavior analysis, and Sprout Social for reporting.
   • Outcome: Continued content optimization to ensure sustained growth and engagement, with insights guiding future campaigns.

This structured approach ensured timely delivery and maximized the effectiveness of our content strategy, amplifying Creamarie's reach and impact.

The solution provided for Creamarie delivered impactful, measurable results:

1. Increased Brand Engagement: Our video and photography content led to a 35% increase in social media engagement within the first month of launch. This included a spike in likes, comments, and shares on key platforms like Instagram and Facebook.
2. Boosted Website Traffic: The launch of Creamarie’s online content strategy, coupled with engaging video and visual assets, drove a 50% increase in website visits within the first three weeks, with a notable 20% improvement in average session duration as visitors explored more content.
3. Course Enrollments: The artisan ice cream online course saw impressive initial traction, with over 200 enrollments in the first two weeks. This contributed to a 15% conversion rate from website visitors to course participants, outperforming industry averages.
4. Sales Growth: The heightened brand awareness and engaging promotional campaigns led to a 25% increase in ice cream sales during the campaign period, with customers frequently mentioning the online content as a key influence in their decision-making.
5. Email Marketing Success: Our email campaigns had an open rate of 40%, well above the industry benchmark, and a click-through rate of 12%, driving further engagement with Creamarie’s community-focused content.

These metrics underscore the effectiveness of our comprehensive content strategy, positioning Creamarie for sustained growth and continued community-building through high-quality, engaging media.

Creamarie, a family-centered, artisan ice cream brand, had a heartfelt mission: to bring joy to people’s lives through the power of homemade, unique ice cream. They believe that ice cream can foster connections, build communities, and make life sweeter. However, with a growing need to engage more people and share their vision, Creamarie needed a robust, creative content strategy to amplify their brand story.

Challenge: Amplifying Creamarie’s Story and Brand Engagement

Creamarie faced the challenge of elevating their brand in a highly competitive food and beverage market. They wanted to enhance their online presence, tell their story in a way that resonated with families and communities, and drive sales for their made-from-scratch ice cream. Additionally, Creamarie sought to develop an engaging online course for those interested in the art of artisan ice cream, increasing community engagement and brand loyalty.

Solution: Full-Service Content Creation Agency and Marketing Strategy

Content Supply, a Full-Service Content Creation Agency, partnered with Creamarie to develop a comprehensive content strategy. We combined our Video Production and Marketing Services, Photography and Visual Content, and Website Design and Content Strategy to create a seamless and impactful experience for Creamarie’s audience. Here’s how we did it:

1. Story-Driven Video Production: We created a series of heartwarming and engaging videos, capturing the essence of Creamarie’s mission. Using our expertise as a Creative Agency for Videos and Podcasts, we developed brand story videos, recipe tutorials, and promotional content for social media. These videos, filled with stunning visuals of Creamarie’s ice cream creations, were optimized for maximum engagement on platforms like Instagram, Facebook, and TikTok.
2. Photography and Visual Content: Our team, specializing as a Photography and Visual Content Agency, conducted photoshoots that showcased Creamarie’s artisan ice cream flavors. High-quality images were used across social media, the website, and in email marketing campaigns to captivate audiences and drive interest.
3. Website Design and Content Strategy: We revamped Creamarie’s website to reflect their brand’s joy and creativity. As a Content Strategy and Production Agency, we ensured that the site was easy to navigate, visually appealing, and optimized for conversions. We also developed content that highlighted Creamarie’s unique recipes and founder Breeanne Marie Nead’s inspiring story, drawing visitors deeper into the brand experience.
4. Online Course Development Services: Understanding Creamarie’s desire to engage with their community, we built an interactive online course teaching the art of making artisan ice cream. Using our skills in Digital Marketing and Content Creation Solutions, we designed a curriculum that was both educational and entertaining, encouraging participants to share their ice cream creations on social media.
5. Integrated Marketing Services for Multimedia: We executed a cohesive marketing campaign across multiple channels, syncing our Podcast Production and Marketing expertise with social content to keep Creamarie’s audience engaged. We implemented customized email marketing strategies and integrated countdown timers for limited-time promotions, boosting urgency and engagement.

Impact: Measurable Results and Growth

Our strategic approach delivered remarkable outcomes for Creamarie. The brand saw a 35% increase in social media engagement within the first month and a 50% boost in website traffic. The online course launch was a huge success, with over 200 initial enrollments and a 15% conversion rate, proving the power of engaging and educational content.

The photography and videos helped drive a 25% increase in sales, and our optimized email marketing campaigns achieved a 40% open rate and a 12% click-through rate. These results not only increased Creamarie’s revenue but also solidified its place as a community-driven brand in the ice cream market.

Conclusion: Creamarie’s Sweet Success

By leveraging Content Supply’s comprehensive services, Creamarie transformed their brand presence, engaging more families and communities with the joy of artisan ice cream. Our Full-Service Content Creation Agency approach, combined with Digital Marketing and Content Creation Solutions, set a new standard for what’s possible when storytelling meets strategic content production. Creamarie’s future looks brighter—and sweeter—than ever.