Contractor HQ Launch – Full Content & Marketing Build by Content Supply
Content Supply partnered with Contractor HQ, a leading platform for contractors, to develop a comprehensive digital presence and educational offering that supports contractors in building successful businesses. Spearheaded by Tony Gibson, the founder of Contractor HQ, the project involved a blend of strategic content creation, copywriting, website design, marketing, and curriculum development.
Leveraging HighLevel, Content Supply crafted a seamless and scalable system that brought Contractor HQ’s vision to life while setting a strong foundation for long-term growth.
Contractor HQ is a trusted resource for contractors, providing tools and strategies to help them thrive in a competitive industry. Tony Gibson, a seasoned entrepreneur, envisioned expanding the platform’s reach with a tailored online course and an engaging digital experience that aligns with contractors' unique challenges and goals.
To achieve this, Tony partnered with Content Supply to develop an end-to-end solution for content creation and delivery.
The Challenge
Before partnering with Content Supply, Contractor HQ had a powerful mission to support contractors through education, tools, and training—but lacked the digital infrastructure and clarity to grow and scale effectively.
They faced several key challenges:
- An underdeveloped online presence, with no cohesive website to clearly communicate their mission, offerings, or value
- No structured course or curriculum to educate contractors in a repeatable, results-driven format
- Inconsistent messaging and lack of professional copy, making it difficult to attract, engage, and convert their target audience
- Limited automation and backend systems, which made it hard to manage leads, students, and sales at scale
Without a clear brand, centralized platform, or streamlined system, Contractor HQ struggled to deliver its programs efficiently or present itself as the authority it aimed to be in the contractor education space. They needed a full-stack solution to turn vision into traction.
The Solution
To bring Contractor HQ’s vision to life and position the brand as a leading resource for contractor education, Content Supply delivered a complete end-to-end solution—combining strategy, creative execution, and marketing automation. Each service was tailored to build a professional, scalable, and conversion-optimized platform for growth.
Here’s how we did it:
1. Curriculum Development
We collaborated closely with founder Tony Gibson to translate his field-tested knowledge into a clear, action-oriented online course. The result was a well-structured curriculum designed for busy contractors who need real results:
- Step-by-Step Modules: Covering practical business topics including lead generation, client management, budgeting, and growth strategies
- Interactive Elements: Included real-world exercises, downloadable worksheets, and plug-and-play templates to ensure students could take immediate action
- Engaging Learning Experience: Designed to be accessible and implementable, regardless of the student’s experience level
This foundation gave Contractor HQ a product that delivers transformation, not just information.
2. Strategic Copywriting
Our content team crafted compelling messaging and copy to communicate value, drive conversions, and build trust. We wrote and optimized:
- Website Pages: Including homepage messaging, sales pages, course overviews, and CTAs tailored to contractors
- Marketing Content: Email campaigns, social posts, ad copy, and onboarding messages—all written to engage and convert
- Course Scripts & Module Intros: Helping to guide students through the content with clarity and consistency
Every word was designed to position Contractor HQ as an expert-driven, results-oriented brand.
3. Website Design & Development
We designed and built a modern, easy-to-navigate website that positioned Contractor HQ as a credible, authoritative education platform:
- Clean Layouts: Simplified navigation so users could easily access course content, bonuses, and support
- Responsive Design: Optimized for desktop and mobile to reach users on the job or in the office
- Visual Branding: Custom colors, fonts, and design elements to reflect Contractor HQ’s personality and credibility
- HighLevel Integration: Full backend setup using GoHighLevel to manage leads, automate follow-ups, and deliver course content seamlessly
The result was a website that looked great, performed well, and functioned as a lead-generating tool.
4. Marketing Strategy & Funnel Development
To ensure a successful course launch and long-term growth, we built a tailored marketing system around Contractor HQ’s goals:
- Audience Targeting: Focused messaging on contractors ready to grow their businesses and implement systems
- Pre-Launch Campaigns: Built email sequences, landing pages, and early access offers to generate buzz and gather leads
- Sales Funnel Design: Created conversion-focused funnels that moved visitors from awareness to enrollment
- Content Strategy Support: Provided structure for ongoing social content and thought leadership to sustain momentum post-launch
This gave Contractor HQ the marketing foundation to attract the right audience, drive enrollments, and scale sustainably.
Together, these solutions transformed Contractor HQ from an idea into a full-fledged educational platform—ready to empower contractors, grow revenue, and make a lasting impact in the industry.
The Process
To bring Contractor HQ to life, Content Supply executed a streamlined, collaborative implementation process—designed to transform Tony Gibson’s expertise into a professional, high-impact digital platform. Our approach integrated curriculum development, web design, automation, and marketing into a cohesive launch system that could grow and scale.
Here’s a step-by-step look at how we implemented the project:
1. Discovery & Strategy Alignment
We kicked off the project with an in-depth strategy session to define the goals, audience, and long-term vision for Contractor HQ. This phase included:
- Clarifying the mission and value proposition
- Mapping out key features of the course and user experience
- Defining the messaging tone, branding guidelines, and platform requirements
- Outlining a timeline for development, content creation, and launch
This gave us a solid foundation and clear direction for each deliverable.
2. Curriculum Planning & Course Development
Working alongside Tony, we translated his hands-on knowledge into a structured, step-by-step curriculum. This phase included:
- Outlining modules and lessons with practical business outcomes in mind
- Designing supporting assets including worksheets, exercises, and templates
- Writing engaging lesson intros and summaries for clarity and flow
- Formatting all content to be easily uploaded to the course platform
We ensured the course was not only educational but also easy for contractors to apply in real-world scenarios.
3. Copywriting & Content Creation
While the curriculum was being finalized, our copywriting team created all the core messaging to support branding, conversion, and communication. We developed:
- Website copy, including homepage, course pages, and landing pages
- Marketing content such as email sequences, social media posts, and lead magnets
- Course content intros and scripts that maintained a consistent tone and voice
Each piece of content was built to reinforce Contractor HQ’s authority and drive action.
4. Website Design & HighLevel Integration
Next, our design and development team built a fully customized website to host the course and support audience growth. We implemented:
- A clean, modern UI with intuitive navigation and responsive design
- Custom branding elements to align with Contractor HQ’s look and feel
- Integrated GoHighLevel (GHL) to automate lead capture, onboarding, and course delivery
- Connected email marketing, CRM, and funnel tracking tools for scalability
This gave Contractor HQ a powerful backend system capable of supporting ongoing growth and engagement.
5. Marketing & Launch Setup
As the course platform came together, we began preparing for launch with a tailored marketing strategy. This included:
- Building pre-launch and launch email campaigns to generate buzz
- Designing lead funnels with opt-in offers and sales page copy
- Creating social media and ad-ready promotional content
- Setting up analytics and performance tracking dashboards
Our goal was to create a smooth, high-converting path from initial interest to course enrollment.
6. Testing, QA & Launch Execution
Before going live, we conducted a full quality assurance process:
- Reviewed all content, links, and integrations across the site
- Tested automations, email flows, and course access permissions
- Gathered internal feedback to ensure a seamless student experience
- Provided Tony and the Contractor HQ team with walkthroughs and training
Once finalized, we launched with a full suite of marketing assets and a ready-to-scale backend system.
Through this comprehensive implementation process, Contractor HQ launched as a polished, purpose-driven education platform—designed to serve contractors at scale while giving the team the tools to grow, market, and manage everything from one place.
The Results
With Content Supply’s full-service implementation, Contractor HQ launched as a fully developed education and business platform—equipped with the tools, structure, and brand presence needed to drive real growth in the contractor training space.
Here’s a breakdown of the results achieved:
1. A Complete, Market-Ready Online Course
We helped transform Tony Gibson’s hands-on knowledge into a structured, actionable curriculum tailored for contractors at all stages of business. The final course included:
- Clear modules covering foundational business skills, lead generation, financial systems, and client management
- Real-world exercises and downloadable tools contractors could immediately apply
- A professional course experience that added credibility and value to Contractor HQ's offering
The course provided a high-impact training product that’s now scalable and repeatable.
2. A Conversion-Optimized Website and Brand Experience
The newly launched Contractor HQ website positioned the brand as a trusted authority. Results included:
- A clean, professional design with intuitive navigation and modern branding
- Increased time on site and reduced bounce rate, thanks to clear messaging and improved UX
- Fully integrated HighLevel backend, allowing seamless lead capture, CRM management, and automated course delivery
The platform now serves as a central hub for both education and engagement.
3. Sales and Marketing Infrastructure That Converts
With high-converting copy, email automation, and a full funnel strategy in place, Contractor HQ launched with:
- Pre-launch leads and list growth from targeted landing pages and opt-ins
- Automated follow-up systems using GoHighLevel, ensuring no opportunity was missed
- A ready-to-scale marketing system for paid ads, organic traffic, and partnerships
Tony now has a repeatable sales engine that can support future campaigns and course launches.
4. Elevated Brand Authority in the Industry
The combination of a polished website, compelling messaging, and a high-quality course allowed Contractor HQ to:
- Gain traction as a professional training solution for contractors
- Build credibility with potential partners, affiliates, and strategic collaborators
- Attract a wider audience of both new and seasoned contractors seeking business growth
This foundation positions the brand to expand into certifications, memberships, or community-based offerings.
5. A Business Built for Scale
Most importantly, Contractor HQ now operates on a scalable system that supports long-term growth. Tony has the infrastructure to:
- Enroll students with ease
- Deliver ongoing value through digital content
- Automate customer communication and onboarding
- Track and optimize performance in one central platform
By partnering with Content Supply, Contractor HQ didn’t just launch a course—they launched a complete, scalable business model with systems built to grow revenue, community, and impact in the contractor industry.
How Trade Experts and Industry Leaders Can Launch Scalable Education Platforms with Done-for-You Services
If you're an expert in your field—whether construction, contracting, coaching, or consulting—you’ve likely considered sharing your knowledge through an online course. It’s one of the most powerful ways to scale your impact, grow revenue, and build a brand beyond one-on-one services.
But turning your expertise into a structured, high-quality course and launching it with a professional brand and backend system is easier said than done. Between curriculum planning, tech setup, web design, and marketing, most subject matter experts quickly find themselves overwhelmed.
That’s where Content Supply comes in. We help clients like Contractor HQ transform their ideas into fully built digital education businesses—without the stress of DIY. Whether you’re just getting started or looking to upgrade your systems, here’s how our full-service approach helps industry leaders launch with clarity, confidence, and scalability.
The Challenge: From Expert to Educator Without the Guesswork
Most trade professionals and business owners have the experience, knowledge, and results to teach others—but they’re held back by:
- No course structure or curriculum: Knowing what to teach is one thing. Organizing it into a logical, step-by-step course is another.
- Lack of production experience: Shooting, editing, and formatting course videos takes time and technical skill.
- Inconsistent branding and copy: Without strong messaging and visuals, it’s hard to build trust or convert visitors into customers.
- No centralized tech system: Juggling multiple tools for sales, email, course delivery, and automation leads to friction and wasted time.
- Limited marketing strategy: Even a great course needs the right funnel and messaging to reach the right people.
Contractor HQ faced all of these challenges—and solved them by partnering with Content Supply.
The Solution: A Turnkey Education Business System
We helped Contractor HQ launch a complete online training platform—from concept to course delivery to lead generation. Here’s what that looked like—and how you can benefit from the same approach.
1. Curriculum Development and Course Design
We worked with the founder to translate years of industry knowledge into a well-structured course. This included:
- Outlining modules and lessons in a step-by-step format
- Developing real-world exercises, tools, and templates
- Writing lesson intros and summaries that educate and engage
- Designing a curriculum that delivers immediate, actionable results
This gave Contractor HQ a market-ready product designed for student success and long-term scalability.
2. Website Design and HighLevel Integration
We built a modern, responsive website with clean design and clear messaging. The site included:
- Landing pages for course content and sales
- Branding elements that reflect trust and professionalism
- Seamless GoHighLevel integration for CRM, email automation, and course delivery
- Optimized navigation for both desktop and mobile users
The result was a professional platform built to attract, convert, and manage clients at scale.
3. Strategic Copywriting
Our team wrote all the copy needed to communicate the value of Contractor HQ’s offer across multiple touchpoints:
- Homepage and landing pages
- Course descriptions and promotional copy
- Email campaigns for launch and onboarding
- Ad copy and social media content
Every word was tailored to resonate with busy, growth-focused contractors looking to level up.
4. Marketing Funnel and Launch Strategy
To ensure the course reached the right people, we developed a strategic marketing plan:
- Pre-launch email sequences and lead magnets
- Funnel pages optimized for conversions
- Promotional content for social and email
- Messaging that focused on solving real pain points
This system gave Contractor HQ the tools to grow beyond the launch and into long-term momentum.
The Results: Scalable Systems, Sales, and Industry Authority
With Content Supply’s help, Contractor HQ launched with:
- A fully built and branded website
- A structured online course with interactive content
- A CRM-backed automation system powered by GoHighLevel
- Professional marketing copy and content
- A repeatable funnel for enrolling students and growing revenue
Most importantly, they now have a sustainable, scalable business model—not just a single course.
Who This Is For
Our turnkey service is perfect for:
- Trade professionals who want to turn their systems into digital training
- Coaches or consultants ready to create a signature course
- Business owners who are tired of patching tools together
- Founders who want to focus on serving students, not building tech
- Anyone ready to grow beyond word-of-mouth and in-person work
Ready to Launch Your Own Training Platform?
You have the knowledge. We’ll build the system to share it at scale.
Book a strategy call with Content Supply today. Let’s take your expertise and turn it into a scalable, professional education business.