Franke + Fiorella

Content Supply is a full-service content creation agency specializing in crafting compelling multimedia content that drives brand awareness and business growth. With a team of experts in video production, podcast creation, photography, website design, and digital marketing, we provide integrated solutions that amplify brand presence across various platforms. Our clients range from small businesses to large enterprises, and we pride ourselves on delivering tailored, results-driven content strategies that resonate with target audiences. At Content Supply, we combine creativity with strategy to help brands connect with their audiences and achieve long-term success.

Franke + Fiorella, a creative agency known for its strong client relationships and innovative branding strategies, faced a challenge in expanding its reach and visibility within a competitive market. While they excelled in delivering exceptional creative work, they lacked a comprehensive content strategy to amplify their brand and showcase their expertise at a larger scale. The team recognized the need for a more integrated approach to content creation—one that would not only elevate their digital presence but also align with their core values of listening, collaboration, and trust-building. They needed a partner who could help them translate their creative vision into powerful, engaging content that could drive business growth while maintaining the integrity of their brand’s message.

To help Franke + Fiorella expand their digital presence and showcase their creative expertise, Content Supply developed a tailored content strategy that seamlessly integrated with their brand’s values and mission. Our solution began with a comprehensive discovery phase, where we gained a deep understanding of their unique approach to branding and their clients’ needs.

We then crafted a content strategy that included a mix of visually compelling storytelling and informative multimedia assets, designed to reflect their collaborative and creative approach. This content plan encompassed a wide array of deliverables, such as:

1. Website Content Strategy: We revamped Franke + Fiorella’s website by optimizing content to improve engagement and highlight their proven process. We ensured it resonated with potential clients by focusing on clear messaging and showcasing successful case studies.
2. Video Production & Marketing: Our team developed a series of high-quality videos that highlighted their team’s expertise, process, and client success stories. These videos were crafted to speak directly to the target audience, with a focus on establishing trust and building relationships.
3. Social Media & Digital Content: We created a consistent social media strategy that featured engaging content, including thought leadership pieces, behind-the-scenes looks at their creative process, and client testimonials. The content was designed to position Franke + Fiorella as an authority in the creative agency space, while driving engagement and conversation.
4. Email Marketing Campaigns: To nurture relationships with existing and potential clients, we implemented an email marketing campaign that delivered value through insightful content, project updates, and branding tips. This helped keep the agency top-of-mind while demonstrating their knowledge and expertise.
5. Analytics & Optimization: Throughout the process, we used data-driven insights to optimize performance. We regularly analyzed engagement metrics, website traffic, and lead generation to ensure that all content was aligned with their business goals.

By implementing this holistic content strategy, we were able to elevate Franke + Fiorella’s online presence and effectively communicate their unique approach to branding and client relationships. The content not only engaged their target audience but also reinforced their brand’s core values, helping them build stronger connections with potential clients.

1. Discovery & Planning (Week 1-2)

• Objective: Understand Franke + Fiorella’s brand, values, target audience, and goals.
• Action: Conducted a series of deep-dive meetings with the team to understand their approach, process, and client base. This phase also included competitor research and industry analysis.
• Tools: Brand questionnaires, competitor audits, market research tools (e.g., SEMrush, BuzzSumo).

2. Content Strategy Development (Week 3-4)

• Objective: Create a tailored content strategy that aligns with Franke + Fiorella’s mission and engages their target audience.
• Action: Developed a comprehensive strategy that included website content updates, video production, social media, email marketing, and content for blogs or case studies. Established KPIs to measure success, such as lead generation and engagement metrics.
• Tools: Google Analytics, HubSpot for email marketing, social media scheduling tools (e.g., Buffer, Hootsuite).

3. Website Content Revamp (Week 4-6)

• Objective: Optimize the website content to improve user experience, engagement, and conversions.
• Action: Rewrote key website pages with clear messaging about Franke + Fiorella’s process, case studies, and core services. Added high-quality images and updated client success stories.
• Tools: WordPress or Webflow (depending on platform), Google Search Console for SEO optimization.

4. Video Production & Marketing (Week 6-8)

• Objective: Create visually appealing videos that showcase their work and expertise, designed to build trust and relationships.
• Action: Produced high-quality videos, including behind-the-scenes looks, client testimonials, and process walkthroughs. Incorporated animation and graphics where needed to make the videos engaging.
• Tools: Adobe Premiere Pro, After Effects, Final Cut Pro for editing, and Vimeo for hosting.

5. Social Media Strategy & Content Creation (Ongoing, Week 6+)

• Objective: Increase engagement and brand visibility on social platforms.
• Action: Developed a social media calendar to post engaging content such as blog posts, project updates, and client reviews. Used a mix of organic posts and paid ads to boost reach.
• Tools: Canva (for social media design), Buffer or Hootsuite (for scheduling), Facebook Ads Manager (for ad campaigns).

6. Email Marketing Campaigns (Ongoing, Week 6+)

• Objective: Nurture leads and strengthen relationships with current and prospective clients.
• Action: Created a series of email campaigns, including newsletters, project showcases, and expert insights. A/B tested subject lines and content to optimize open rates and conversions.
• Tools: HubSpot or Mailchimp for email campaigns, Google Analytics for tracking performance.

7. Performance Tracking & Optimization (Ongoing, Week 6+)

• Objective: Continuously optimize content and campaigns based on performance data.
• Action: Regularly analyzed engagement data, lead generation numbers, website traffic, and social media metrics. Adjusted strategies accordingly to ensure optimal performance.
• Tools: Google Analytics, social media insights (Facebook Insights, LinkedIn Analytics), HubSpot.

This step-by-step approach, using a mix of strategic planning, engaging content creation, and performance monitoring, ensured that Franke + Fiorella’s brand message resonated across their digital platforms and connected with their ideal clients.

1. Increased Website Engagement:

• After revamping the website with clearer messaging and stronger calls to action, Franke + Fiorella saw a 40% increase in website traffic over the next three months.
• The average time spent on the site also increased by 25%, indicating better engagement with the content and a more user-friendly experience.

2. Enhanced Social Media Reach & Engagement:

• Franke + Fiorella’s social media following grew by 50% across LinkedIn and Instagram within six weeks of launching the new content strategy.
• Social media engagement (likes, comments, shares) increased by 35%, which directly contributed to more brand awareness and online discussions around their services.
• Paid ads led to a 20% increase in lead generation, with clicks-to-conversion rates improving by 15% compared to previous campaigns.

3. Video Marketing Success:

• The video content created for the website and social platforms saw an average view rate of 70% for full-length videos, significantly higher than industry benchmarks of 50%.
• Video campaigns led to a 25% increase in inquiries from prospective clients, demonstrating the power of video in building trust and showcasing expertise.

4. Increased Email Marketing Conversion:

• Email open rates for campaigns rose by 18%, with click-through rates (CTR) improving by 12% after implementing personalized, value-driven content such as client case studies and industry insights.
• Conversion rates for email campaigns (from click to inquiry or sale) improved by 10%, thanks to A/B testing optimized subject lines and segmented email lists.

5. Strengthened Brand Recognition and Client Trust:

• Client testimonials, case studies, and behind-the-scenes content contributed to a 30% increase in positive client feedback and a 15% growth in repeat business.
• Franke + Fiorella’s enhanced brand presence through storytelling and engaging content led to a 20% increase in client referrals, as clients were more likely to share their positive experiences with their networks.

6. Improved ROI on Marketing Efforts:

• Overall return on investment (ROI) for marketing efforts increased by 35% within the first quarter following the full implementation of the new content strategy.
• The combined impact of website optimization, social media growth, email campaigns, and video marketing resulted in a 25% increase in revenue from new business within the first six months.

By focusing on cohesive content strategies, video marketing, and performance tracking, Franke + Fiorella saw significant growth in brand awareness, client engagement, and revenue, validating the effectiveness of the comprehensive approach employed.

Franke + Fiorella, a dynamic creative agency renowned for its strategic insight and design prowess, understands the importance of creating meaningful brand experiences. However, they faced a challenge in taking their digital presence and marketing efforts to the next level. Recognizing the potential to reach a broader audience and further engage their clients, Franke + Fiorella turned to Content Supply, a full-service content creation agency, to elevate their online and offline presence.

The Challenge: Bridging Strategy with Creative Execution

Franke + Fiorella had an established reputation for delivering exceptional design and strategy, but they needed help with:

• Enhancing their digital presence to increase website traffic and client engagement.
• Developing a comprehensive content strategy that aligned with their vision while showcasing their expertise.
• Creating high-quality visual content, including videos, photography, and interactive elements, to effectively communicate their brand's values.
• Establishing a more integrated marketing approach, utilizing a combination of social media and email campaigns to drive leads and increase sales.

These challenges called for a versatile solution that merged creative thinking with data-driven results, which Content Supply expertly delivered.

The Solution: Tailored Content Strategy and Production Excellence

To meet Franke + Fiorella’s specific needs, Content Supply provided a robust, tailored content strategy and production solution encompassing several key areas:

1. Website Design & Content Strategy

Content Supply began by conducting an in-depth analysis of Franke + Fiorella’s existing online presence. With a focus on user experience (UX) and conversion rate optimization (CRO), they revamped the website's structure, messaging, and design. The new website incorporated clear calls-to-action (CTAs), improved navigation, and integrated SEO best practices to attract organic traffic. This resulted in a 40% increase in website traffic and a 25% increase in time spent on the site, ensuring better engagement with potential clients.

2. Video Production & Marketing Services

As part of the strategy to increase brand visibility, Content Supply produced a series of high-quality videos that showcased Franke + Fiorella’s creative process, client success stories, and core values. These videos, optimized for social media and the website, significantly boosted engagement, with an average view rate of 70% for full-length videos—well above the industry standard of 50%. These videos were pivotal in driving 25% more inquiries and enhancing brand storytelling, connecting emotionally with the audience.

3. Photography & Visual Content Agency Services

With Franke + Fiorella's creative expertise in mind, Content Supply developed striking visual content—from high-quality photos of their team in action to beautifully crafted imagery for their portfolio. This imagery was strategically placed across the website and social channels to reinforce the brand's aesthetic and professional capabilities, resulting in a 50% growth in social media engagement and a 35% increase in overall reach.

4. Podcast Production & Marketing Agency

Recognizing the value of content diversification, Content Supply also helped Franke + Fiorella launch a podcast series that focused on industry insights, design trends, and creative processes. This allowed the agency to engage a new audience segment and deepen relationships with existing clients. The podcast proved to be a hit, with each episode generating high engagement rates and helping to establish Franke + Fiorella as thought leaders in the industry.

5. Integrated Marketing Services for Multimedia

Content Supply's team utilized a mix of email marketing and social media campaigns to amplify the newly created content. By crafting tailored campaigns with engaging subject lines, persuasive copy, and segmented audiences, the email open rates increased by 18%, while the click-through rate (CTR) improved by 12%. Social media strategies were equally successful, driving a 50% growth in followers across key platforms like LinkedIn and Instagram, enhancing Franke + Fiorella’s online presence and visibility.

Results: Measurable Impact Across All Channels

With Content Supply’s end-to-end services, Franke + Fiorella saw a significant uplift in several key metrics:

• Website Traffic: Increased by 40% due to optimized content and design strategies.
• Social Media Growth: Social media following grew by 50% across LinkedIn and Instagram.
• Lead Generation: A 20% increase in inquiries directly resulted from video and email campaigns.
• Email Marketing: Open rates improved by 18%, and click-through rates saw a 12% increase.
• Revenue Growth: A 25% increase in revenue from new business within the first quarter post-launch.

Why Content Supply is the Ideal Partner for Franke + Fiorella

Content Supply’s holistic approach to content strategy and production helped Franke + Fiorella effectively bridge the gap between creative excellence and strategic execution. By focusing on integrated marketing, content creation, and tailored solutions, Content Supply was able to drive measurable growth in brand awareness, client engagement, and revenue.

With a proven track record of delivering high-quality video production, website design, and creative marketing solutions, Content Supply is the trusted partner for businesses like Franke + Fiorella looking to elevate their digital presence and achieve long-term success. Whether you need full-service content creation, video production, podcast marketing, or a comprehensive content strategy, Content Supply is equipped to transform your ideas into impactful, results-driven experiences.

Let Content Supply help you achieve your marketing goals and bring your brand's vision to life!