YouTube Video Marketing for Tobi Fairley – Scaled to $40K MRR with Content Supply
Tobi Fairley is a trailblazing leader in the interior design and business coaching industries, specializing in empowering creative CEOs to transform their businesses and lives. With over 23 years of experience, Tobi runs a high-end interior design firm and a thriving coaching practice that focuses on sustainable success, health, and impact.
Her women-run company helps ambitious creatives build wealth and reclaim their freedom through tailored programs, a top-rated podcast, and inclusive, purpose-driven communities.
The Challenge
Before partnering with Content Supply, Tobi Fairley—a nationally recognized interior designer and business coach—was already running a high-impact coaching program and membership. However, she faced a growing challenge: she knew video had the power to expand her reach, build authority, and convert leads, but she lacked the time, systems, and support to make it work at scale.
Here’s what was holding her back:
- Inconsistent Content Creation: Juggling multiple businesses left Tobi with little time to consistently produce professional video content, even though her audience was hungry for it.
- No Clear Video Marketing Strategy: While she had plenty of ideas, she lacked a cohesive framework to turn her content into an intentional, results-driven video funnel that could attract and convert her ideal coaching clients.
- Limited Editing Resources: In-house editing was time-consuming and stretched her team too thin, slowing down production and keeping her from publishing content regularly.
- An Underutilized YouTube Channel: Tobi’s YouTube channel didn’t reflect the authority of her brand or align with her sales pipeline. Without the right structure, optimization, or visibility strategy, she was missing out on valuable organic growth.
Despite her experience, credibility, and proven programs, Tobi needed a trusted content partner to help her build a scalable video marketing engine. That’s when she turned to Content Supply.

"You have a vision for where this is going, what's the end goal, how is it going to make me money."
Tobi Fairley
Coach, Design You
The Solution
To help Tobi Fairley fully leverage the power of video and turn YouTube into a high-converting marketing engine, Content Supply delivered a complete, done-for-you video marketing solution—designed to save time, increase visibility, and grow her coaching business.
Here’s how we helped Tobi transform her content into a powerful growth channel:
1. YouTube Strategy Aligned with Her Sales Funnel
We started by developing a custom video marketing strategy tailored to Tobi’s brand, offers, and ideal client journey. This included:
- Defining content pillars that aligned with her core coaching topics
- Creating video topics and titles optimized for search and conversion
- Structuring each video to build authority, engage viewers, and guide them toward her paid offers
This ensured every piece of content had a clear purpose and pathway to revenue.
2. Batch Video Production and Editorial Planning
To solve the problem of inconsistency, we created a streamlined system that allowed Tobi to:
- Film multiple videos in a single session with guided scripting and support
- Maintain her personal style and voice while elevating production quality
- Build a content bank that could be published on a consistent weekly schedule
This approach saved time while allowing her to stay visible, even during her busiest seasons.
3. Professional Editing and Optimization
Our post-production team handled every aspect of editing and formatting, including:
- Clean cuts, branded motion graphics, captions, and visual engagement tools
- Custom thumbnails, optimized titles, descriptions, tags, and metadata for YouTube
- Repurposed video clips for use on Instagram, email, and her website
Each asset was designed to look polished, stay on brand, and maximize performance.
4. Channel Management and Performance Tracking
We didn’t just produce the content—we helped manage and grow her channel with:
- A structured posting calendar to maintain momentum and engagement
- Playlist organization and content tagging for discoverability
- Regular reporting on views, watch time, click-through rates, and lead generation
This helped Tobi make data-backed decisions and continuously improve her content strategy.
Through this all-in-one video marketing solution, Content Supply helped Tobi turn her YouTube channel into a consistent source of visibility, trust, and monthly recurring revenue—while freeing up her time to focus on what she does best: coaching and leading.
The Process
To help Tobi Fairley grow her coaching business through consistent, high-impact video content, Content Supply implemented a streamlined, repeatable process—built around her brand, voice, and business goals. Our approach removed the guesswork and time burden from content creation so Tobi could stay focused on leading her programs while her video presence worked for her behind the scenes.
Here’s how the process worked from start to finish:
1. Discovery & Strategic Planning
We began with a deep-dive session to:
- Understand Tobi’s brand, offers, and ideal coaching client
- Audit her existing content and YouTube presence
- Define key video goals—authority-building, list growth, offer promotion
- Map out a custom YouTube strategy aligned with her membership and funnel
This ensured every video had a purpose and clear link to her revenue goals.
2. Content Calendar & Script Support
Next, we created a monthly video content calendar that included:
- SEO-optimized video topics and titles
- Script templates and prompts based on Tobi’s voice and teaching style
- Strategic calls-to-action woven into each episode to drive leads and conversions
This gave Tobi everything she needed to show up confidently on camera without starting from scratch.
3. Batch Recording Sessions
To maximize efficiency, we scheduled batch filming sessions where Tobi recorded multiple videos in one sitting. Our virtual directing and support ensured:
- Clear delivery, engaging energy, and on-brand messaging
- A mix of long-form videos, shorts, and content repurposing opportunities
- A stress-free experience, even with a packed schedule
4. Post-Production & Optimization
After recording, our editing team handled everything, including:
- Trimming and polishing video footage
- Adding branded intros, text overlays, transitions, captions, and music
- Creating clickable YouTube thumbnails and optimized metadata (titles, descriptions, tags)
- Formatting for YouTube, Instagram, and other social channels
Every video was designed to look professional and convert.
5. Publishing & Performance Management
We didn’t stop at production—we helped manage and grow her YouTube channel by:
- Uploading and scheduling videos weekly
- Organizing playlists and optimizing channel layout
- Monitoring video performance (views, watch time, lead flow)
- Making data-backed recommendations to improve reach and results
Through this structured, repeatable process, Content Supply helped Tobi Fairley build a content engine that scaled her visibility and coaching membership—without overwhelming her team or sacrificing quality.
The Results
With Content Supply’s end-to-end video marketing support, Tobi Fairley transformed her YouTube channel into a consistent, high-converting source of visibility, engagement, and sales—fueling the growth of her coaching membership and elevating her authority online.
Here’s what was achieved:
1. Scaled to $40,000+ in Monthly Recurring Revenue (MRR)
Through strategic video content that aligned with her funnel and offered clear calls-to-action, Tobi grew her coaching membership to over $40K in MRR. Her YouTube videos became a steady source of qualified leads and paying clients.
2. Consistent Weekly Video Publishing Without Internal Strain
With our streamlined batch filming and editing process, Tobi went from inconsistent content to publishing professionally edited YouTube videos every week—without having to rely on her internal team or sacrifice her busy schedule.
3. Improved YouTube Channel Performance and Brand Authority
Tobi’s videos now reflect her brand's authority and professionalism. As a result, her YouTube channel saw:
- Increased views and watch time
- Higher engagement and click-through rates
- Stronger alignment with her ideal coaching audience
Her presence on YouTube now mirrors the premium value of her coaching programs, attracting the right viewers and converting them into members.
4. A Repeatable System for Long-Term Growth
Content Supply helped Tobi build a repeatable, scalable video production system—one that can grow with her brand, adapt to her evolving offers, and continue delivering results month after month.
With Content Supply’s support, Tobi Fairley turned YouTube into a powerful marketing asset—one that drives qualified leads, supports her sales funnel, and helps her grow her impact without burning out her team.
How Coaches, Creators, and Experts Can Grow Faster with Done-For-You YouTube Marketing Services
Why leaders like Tobi Fairley are turning to Content Supply to grow their brand and business through video—without the burnout
If you're a coach, consultant, course creator, or personal brand leader, you already know that video content—especially on YouTube—is one of the most powerful tools to build trust, grow your audience, and drive consistent sales.
But here’s the problem:
- You don’t have the time to consistently produce high-quality videos.
- You’re overwhelmed trying to plan, script, and optimize content.
- You want to grow your influence, but content creation is slowing you down.
That’s exactly the challenge Tobi Fairley, a highly successful business coach and creative entrepreneur, was facing. With a growing brand, coaching program, and membership community, she knew YouTube was a key platform—but producing consistent, strategic content wasn’t sustainable with her demanding schedule.
So she partnered with Content Supply—and the results were transformational.
What Tobi Gained from Done-For-You YouTube Services
By working with Content Supply, Tobi was able to:
- Increase her video output without increasing her workload
- Show up consistently on YouTube with branded, polished content
- Drive more awareness and conversions for her coaching and membership offers
- Stay focused on leading her business while her content worked in the background
In just a few months, she turned YouTube into a scalable marketing engine—without being stuck behind the camera or buried in editing software.
How You Can Benefit Too
Our YouTube marketing services are designed specifically for experts, coaches, and creators who are ready to grow but don’t want content creation to become their full-time job.
Here’s how we help:
Strategic Content Planning
We create a custom video content calendar that aligns with your business goals and speaks directly to your ideal audience.
Scriptwriting + Messaging Support
We help you say exactly what your audience needs to hear—with clear, structured scripts and CTAs that convert.
Professional Video Editing
You film. We do the rest. Our editors turn your footage into beautiful, branded, high-performing videos—fast.
SEO Optimization + Publishing
We optimize titles, thumbnails, tags, and descriptions so your videos are discoverable and drive organic growth on YouTube.
Data-Driven Content Strategy
We track performance and help you improve over time—so every video builds more momentum and moves your business forward.
Who This Is For
This service is perfect for:
- Coaches and consultants with group programs or 1:1 services
- Course creators who want to build their audience and sell more offers
- Personal brands who want to be seen as a thought leader in their space
- Busy founders and CEOs ready to scale their influence without doing it all themselves
Let Us Handle the Work—So You Can Focus on What You Do Best
You have the message.
You have the expertise.
Now it’s time to put it in motion—on YouTube, where it can scale your impact 24/7.
At Content Supply, we specialize in making video simple, strategic, and scalable—so you can grow your brand with confidence and ease.
Ready to turn YouTube into a client-converting machine? Let’s talk.