Client: Tobi Fairley
Project Title: Why You Need a Lead Magnet Video
Service: Video Strategy, Production, Editing
Deliverables: Educational Brand Video, Short-Form Content, Multi-Platform Formats
Industry: Coaching, Online Education, Marketing

Project Overview

Tobi Fairley is an award-winning interior designer, business coach, and online educator who helps creative entrepreneurs build profitable, purpose-driven businesses. As part of her content and lead generation strategy, Tobi partnered with Content Supply to produce an educational video titled “Why You Need a Lead Magnet Video.” The goal was to teach entrepreneurs how to use video as a high-converting lead generation tool while simultaneously demonstrating the power of strategic storytelling through video.

This video not only served as an instructional asset but also as a brand-enhancing lead magnet that showcased Tobi’s authority and relatability as a coach and content creator.

The Challenge

Tobi knew video was one of the most effective tools for building trust online—but many in her audience didn’t understand how to use it effectively to grow their email list and convert leads. She wanted a piece of cornerstone content that would:

• Educate her audience on how lead magnet videos work
• Reflect her brand’s personality and values
• Drive conversions for her coaching program and digital resources
• Be repurposed across platforms for long-term use

She needed a trusted video production partner who could develop the message, film the content, and handle all post-production while ensuring alignment with her voice and brand visuals.

Our Solution

Content Supply collaborated with Tobi to produce a polished and persuasive lead magnet explainer video. Our team managed the project from ideation to delivery, including:

• Script support and on-camera coaching to shape a message that informed and inspired
• Professional remote video direction using Tobi’s home setup and branded background
• Editing and motion design to create a clean, high-energy visual style that matched her brand
• Cutdowns and short-form clips formatted for Instagram, YouTube, and email campaigns
• Exported deliverables ready for upload to Kajabi, ConvertKit, and other marketing platforms

The Results

• Evergreen Lead Generation Asset
  Tobi gained a professional, high-converting video that she can use across her funnels to consistently grow her list and educate new leads.
• Increased Audience Engagement
  The video received positive feedback from her audience and helped clarify a key marketing strategy that many of her clients were overlooking.
• Platform-Ready Repurposing
  Content Supply delivered additional short-form clips for social media, email, and landing pages—maximizing the value of one recording session.
• Strengthened Brand Positioning
  By demonstrating video marketing in action, Tobi not only taught the strategy—she modeled it effectively.

Want to turn your best ideas into videos that generate leads, build trust, and grow your brand? Let Content Supply help you create educational and evergreen video content that drives real results—just like we did for Tobi Fairley.