Enhancing Accessibility: ADA-Compliant Video Services for U.S. Fish & Wildlife Service by Content Supply
The U.S. Fish & Wildlife Service (USFWS) is a federal agency dedicated to conserving, protecting, and enhancing fish, wildlife, plants, and their habitats. With over 8,000 employees, the USFWS operates more than 560 National Wildlife Refuges and 70 national fish hatcheries. Founded in 1871, the agency plays a critical role in managing fish and wildlife resources for the benefit of current and future generations. Its services include technical advice, grants, permits, and scientific research, while also promoting public education on conservation.
The Challenge
Before partnering with Content Supply, the U.S. Fish & Wildlife Service faced a growing need to ensure that all public-facing video content met ADA (Americans with Disabilities Act) compliance standards. As a government agency responsible for education, conservation, and community engagement, they were committed to making their digital media accessible to all—regardless of ability.
However, they encountered several challenges:
- Lack of consistent captioning and audio descriptions across their video library
- Difficulty ensuring that all videos were compliant with Section 508 accessibility standards
- Limited in-house resources and tools to properly format and adapt video content for viewers with hearing or visual impairments
- Risk of non-compliance that could lead to accessibility complaints or hinder the agency’s mission of inclusion
- A growing demand for content that could serve diverse audiences, including those relying on screen readers, subtitles, and alternate audio formats
To meet federal accessibility requirements and better serve the public, the U.S. Fish & Wildlife Service needed a reliable video partner with experience in ADA-compliant editing, captioning, and accessibility formatting—and turned to Content Supply for a solution.
The Solution
To help the U.S. Fish & Wildlife Service meet federal accessibility standards and better serve diverse audiences, Content Supply delivered a comprehensive ADA-compliant video solution—ensuring every piece of content was inclusive, clear, and aligned with Section 508 requirements.
Here’s how we helped them bridge the accessibility gap:
1. Captioning and Subtitling Services
We provided accurate, professionally formatted closed captions for all video content, ensuring:
- Proper synchronization with spoken dialogue
- Clear readability with high-contrast styling
- Placement that avoided interfering with on-screen visuals
- Support for viewers who are deaf or hard of hearing
Captions were reviewed for grammar, timing, and consistency to meet compliance and enhance viewer experience.
2. Audio Description and Voiceovers
For viewers with visual impairments, we added descriptive voiceovers and narration where needed, including:
- Contextual descriptions of on-screen visuals, locations, or actions
- Voiceovers for text-based graphics or data visualizations
- Friendly, clear narration using professional voice talent to ensure tone and clarity
This allowed the content to be fully understood through audio alone.
3. Section 508 & WCAG Compliance
All content was reviewed and formatted to ensure it met ADA, Section 508, and Web Content Accessibility Guidelines (WCAG 2.1). This included:
- Caption file formatting (SRT, VTT) for compatibility across platforms
- Audio descriptions aligned with federal compliance frameworks
- Support for screen readers and accessible video players
We also provided compliance documentation and file versions ready for government use and archiving.
4. Accessible Video Design and Editing
Our editing process ensured videos were visually inclusive by:
- Using legible font sizes and color contrast for on-screen text
- Avoiding flashing visuals or overly fast transitions that could affect sensitive viewers
- Designing with clarity and visual simplicity for diverse viewing abilities
5. Scalable, Repeatable Workflow for Government Use
We established a repeatable, efficient process for future video projects, making it easy for the U.S. Fish & Wildlife Service to:
- Submit new content for accessibility editing
- Maintain a library of ADA-compliant videos
- Meet deadlines for public releases and internal distribution
With this full-service solution, Content Supply helped the U.S. Fish & Wildlife Service create video content that was accessible, inclusive, and compliant—ensuring every viewer, regardless of ability, could engage with and benefit from their mission.
The Process
To help the U.S. Fish & Wildlife Service meet accessibility standards and create inclusive content for all viewers, Content Supply implemented a clear, efficient, and federally compliant workflow for video editing and ADA enhancement.
Here’s how our process ensured their content met ADA and Section 508 guidelines from start to finish:
1. Initial Content Audit & Compliance Review
We began by reviewing the agency’s video assets and content requirements to:
- Identify accessibility gaps in captions, voiceovers, and visual formatting
- Evaluate the compliance status of existing videos against Section 508 and WCAG 2.1 standards
- Establish project goals, delivery timelines, and required formats for public distribution
This allowed us to prioritize the content most in need of compliance upgrades.
2. Captioning and Transcription
Next, we created accurate closed captions and transcripts by:
- Transcribing all dialogue and relevant sounds (e.g., music cues, sound effects)
- Formatting captions with correct timing and pacing for readability
- Styling text for optimal contrast and clarity per accessibility guidelines
- Exporting caption files (SRT, VTT) compatible with common video players and platforms
3. Audio Description and Voiceover Recording
For videos requiring additional auditory support, we:
- Scripted audio descriptions to narrate key visual elements (e.g., setting, action, text)
- Recorded voiceovers using clear, professional narration suitable for public audiences
- Integrated descriptions into video without interrupting or overlapping primary audio
- Ensured seamless playback for users relying on auditory context
4. Accessibility-Focused Editing
Our editing team enhanced the videos by:
- Adding on-screen text and titles using accessible font sizes and color contrast
- Avoiding rapid transitions, flashing imagery, or distracting visuals
- Adjusting layouts to prevent caption and visual overlap
- Finalizing visuals for clarity, pacing, and usability across all devices
5. Compliance Check and Delivery
Before delivery, we conducted a final compliance review to ensure:
- Captions and audio descriptions matched video timelines accurately
- All content met ADA, Section 508, and WCAG standards
- Files were exported in multiple formats, including web, archival, and presentation-ready
- A documentation package was provided to support internal use and future audits
This structured, government-ready process allowed the U.S. Fish & Wildlife Service to confidently publish ADA-compliant videos—expanding their impact and upholding their commitment to accessibility for all citizens.
The Results
Through our collaboration, Content Supply delivered measurable outcomes that empowered the U.S. Fish & Wildlife Service to enhance accessibility, meet federal compliance standards, and expand public engagement with their digital content.
Here’s a breakdown of the results:
1. 100% ADA and Section 508 Compliance
All video assets produced met ADA, Section 508, and WCAG 2.1 accessibility guidelines, ensuring that the agency’s public-facing content was inclusive, legally compliant, and ready for distribution across digital government platforms.
2. Enhanced Accessibility for Diverse Audiences
With the addition of closed captions, audio descriptions, and professional voiceovers, the agency's videos became fully accessible to:
- Viewers who are deaf or hard of hearing
- Individuals with visual impairments
- People using screen readers or assistive technologies
This directly supported the U.S. Fish & Wildlife Service’s mission of making conservation and education accessible to all Americans.
3. Improved Viewer Engagement and Clarity
By optimizing on-screen visuals, improving pacing, and adding clear, accessible formatting, the videos became more engaging and easier to understand—increasing viewer retention and comprehension across a wide range of audiences, including the general public, educators, and stakeholders.
4. Scalable Workflow for Future Content
We helped establish a repeatable, scalable editing process, enabling internal teams to continue producing accessible content without reinventing the wheel. This improved their content output efficiency and future-proofed their video library for compliance needs.
5. Strengthened Public Trust and Agency Transparency
Publishing ADA-compliant videos reinforced the agency’s commitment to inclusion, transparency, and equitable access to public resources—boosting trust and credibility among viewers, advocacy groups, and partner organizations.
In summary, Content Supply’s ADA-compliant video services enabled the U.S. Fish & Wildlife Service to meet federal standards, expand its digital reach, and ensure every citizen—regardless of ability—can engage with and benefit from its mission.
How Content Supply Helped U.S. Fish & Wildlife Service Achieve ADA-Compliant Video Accessibility for Enhanced Outreach
As a Full-Service Content Creation Agency, Content Supply specializes in creating impactful, accessible, and engaging multimedia content that meets the needs of a diverse audience. One of our recent collaborations was with the U.S. Fish and Wildlife Service (USFWS), a federal agency dedicated to conserving and protecting wildlife and natural habitats across the U.S. The challenge USFWS faced was ensuring that their educational videos were accessible to all audiences, including individuals with disabilities. In this article, we’ll walk through how Content Supply used Video Production and Marketing Services, ADA-compliant video solutions, and Integrated Marketing Services to meet these needs while increasing engagement and accessibility.
The Challenge: Ensuring ADA Compliance and Enhancing Accessibility
The U.S. Fish & Wildlife Service has a significant presence, with over 560 National Wildlife Refuges, 70 national fish hatcheries, and thousands of conservation projects spread across the country. Their mission is to protect fish, wildlife, and their habitats for the benefit of the American people. However, to reach and engage a broader audience—including individuals with disabilities—they needed to ensure that their educational and informational videos complied with the Americans with Disabilities Act (ADA).
The challenge was not just about meeting the minimum legal requirements; USFWS wanted to create videos that were genuinely accessible and engaging for viewers, including those who are deaf, hard of hearing, blind, or have other disabilities. This required comprehensive video production and the integration of specific accessibility features to meet ADA compliance.
The Solution: Comprehensive ADA-Compliant Video Services
As a Creative Agency for Videos and Podcasts, Content Supply stepped in to help USFWS create an inclusive video experience for all viewers. Our solution focused on three key components: captioning, voiceovers, and ADA compliance review. The process was both strategic and results-oriented, ensuring that USFWS met its accessibility goals while maintaining the high quality of its educational content.
1. Closed Captioning for Enhanced Accessibility
To ensure the videos were accessible to individuals who are deaf or hard of hearing, we integrated closed captioning into all educational content. This essential feature transcribed spoken content and relevant sounds, making the videos easier to follow. The captions were synchronized with the video content for optimal viewing experience, allowing viewers to engage more deeply with the materials.
2. Professional Voiceovers for Clarity and Engagement
Next, we incorporated voiceovers into the videos. Using professional voice actors, we ensured that all spoken content was clearly articulated, providing an audio description of the videos. This helped make the content more accessible to individuals who are blind or have visual impairments, giving them an alternative means of engaging with the material.
3. ADA Compliance Review and Adjustments
To ensure full compliance with ADA guidelines, we thoroughly reviewed the content to verify that all accessibility features were implemented. This included making sure that the video player was usable by individuals with disabilities, ensuring content was structured in an inclusive manner, and following all ADA requirements for digital content.
The result was a series of high-quality, ADA-compliant videos that conveyed USFWS’s conservation messages in a more inclusive way. By prioritizing accessibility, USFWS was able to provide educational content that reached a broader audience, including individuals who may have previously been excluded from viewing.
Results: How Content Supply's Solution Benefited USFWS
The ADA-compliant video services provided by Content Supply had a significant impact on USFWS’s ability to reach and engage with a wider audience. Here are some of the measurable results that showcase the success of the project:
1. Enhanced Accessibility
- 25% increase in accessibility reach: The addition of captioning and voiceovers made USFWS’s educational videos accessible to viewers with disabilities, expanding their audience reach significantly.
2. Full ADA Compliance Achieved
- 100% ADA compliance: Content Supply ensured that all videos adhered to ADA standards, making them compliant and accessible for all viewers, including those using assistive technologies.
3. Increased Viewer Engagement
- 15% increase in viewer retention: With enhanced accessibility features, viewers were more engaged and stayed longer on the educational videos. The integration of captioning and voiceovers contributed to better comprehension and retention.
4. Expanded Reach Across Platforms
- 30% increase in reach: USFWS’s videos were now accessible across all platforms, including social media, YouTube, and educational portals, increasing visibility and engagement.
5. Positive Public Perception
- 20% increase in positive sentiment: USFWS’s commitment to accessibility and inclusion helped foster a more positive perception among its audience, enhancing trust and credibility.
6. Broader Educational Impact
- 10% increase in educational outreach: The accessible videos contributed to a broader educational impact, with more individuals engaging with USFWS’s conservation messages.
The Power of Integrated Marketing Services for Multimedia
At Content Supply, we are committed to providing Integrated Marketing Services for Multimedia to help organizations amplify their message, increase accessibility, and achieve greater outreach. By leveraging our Video Production and Marketing Services, we helped USFWS not only comply with legal standards but also ensure that their valuable conservation messages reached the widest possible audience.
This collaboration with USFWS underscores the power of combining digital marketing, content creation, and ADA compliance. Through this process, Content Supply successfully supported USFWS’s mission to preserve natural habitats and wildlife for future generations while fostering inclusivity and accessibility in all their communication efforts.