Content Supply delivered professional video production and editing for Cunard, enhancing global storytelling and driving +35% engagement and +10% cruise bookings.
Cunard is a world-renowned cruise line with over 180 years of rich maritime history. Known for setting the standard in luxury ocean travel, Cunard operates a distinguished fleet of four iconic ships: Queen Mary 2, Queen Victoria, Queen Elizabeth, and the newly introduced Queen Anne. The brand is celebrated for its timeless elegance, offering guests an unparalleled experience that blends classic art deco designs with modern luxury. Cunard's voyages span the globe, attracting travelers who appreciate refined service, exquisite dining, and unique itineraries that embody the glamour of the Golden Age of cruising, reimagined for today.
Before partnering with Content Supply, Cunard, one of the world’s most iconic luxury cruise lines, faced a critical challenge: translating their high-end, immersive travel experiences into compelling visual content that could engage global audiences and drive bookings.
Despite having a rich history and a premium brand image, Cunard struggled with:
As the brand looked to modernize its global communications and reach new, experience-driven audiences, Cunard needed a creative partner who could elevate their visual storytelling, handle production end-to-end, and scale high-quality content delivery worldwide—leading them to partner with Content Supply.
To help Cunard elevate their global communications and more effectively convey the elegance and sophistication of their cruise offerings, Content Supply delivered a comprehensive video production and editing solution—designed to align with Cunard’s premium brand identity while meeting the demands of a global audience.
Here’s how we brought their vision to life:
We began by aligning with Cunard’s marketing and brand teams to:
Our team handled all aspects of production with precision and attention to detail, including:
This approach ensured that every scene reflected the luxury, comfort, and timeless elegance of the Cunard experience.
After production, our editorial team crafted a library of video assets by:
To elevate Cunard’s global communications, Content Supply implemented a comprehensive, end-to-end video production and editing process that aligned with the cruise line’s heritage of luxury, storytelling, and excellence. The goal was to produce cinematic, emotion-driven content that could be used across international campaigns while maintaining a unified brand experience.
Here’s how we delivered:
We began with strategic planning sessions to understand:
This helped ensure our creative direction matched the elevated tone and timeless appeal of the Cunard brand.
Once aligned on objectives, we created:
This phase laid the foundation for a smooth, efficient production process.
Our video team captured the elegance of the Cunard experience through:
Filming was executed discreetly and respectfully, ensuring minimal disruption to guests while capturing genuine moments.
With footage in hand, our editorial team crafted:
We delivered all assets in multiple formats (horizontal, vertical, square) to maximize reach and usability.
Once complete, we:
This process enabled Cunard to modernize its content approach without losing the soul of its legacy—turning luxury experiences into cinematic storytelling that drives engagement, inspires bookings, and strengthens brand loyalty.
The collaboration between Cunard and Content Supply delivered measurable, brand-aligned results—enhancing how the luxury cruise line communicated its offerings, connected with a global audience, and converted interest into action.
Here’s a breakdown of the key outcomes:
Through cinematic visuals and emotionally-driven storytelling, Cunard experienced a 35% lift in video engagement across digital channels. Content Supply’s professionally produced videos resonated with audiences, keeping them watching longer, clicking through more often, and sharing at higher rates.
Cunard’s marketing team was equipped with a library of video assets—formatted and localized for various regions and channels. This ensured every market, from North America to Europe to Asia, had access to high-quality, on-brand visuals that aligned with global messaging goals.
By showcasing real stories, breathtaking destinations, and the unmatched elegance of life aboard a Cunard ship, the content created a deeper emotional connection with potential travelers. This strengthened customer affinity, increased social proof, and reinforced Cunard’s position as a leader in luxury cruising.
In summary, Content Supply helped Cunard not just produce beautiful videos—but transform their brand communication into a modern, results-driven engine that inspires, engages, and drives bookings.
If you’re a luxury travel brand, cruise line, or high-end hospitality company, your challenge isn’t just offering unforgettable journeys—it’s communicating those experiences in a way that inspires trust, emotion, and action.
That’s the exact challenge Cunard faced. Known for its rich maritime legacy and luxury cruise offerings, Cunard needed a modern way to bring its brand to life across digital platforms—without losing the elegance and timeless appeal that defined its identity.
To do that, Cunard partnered with Content Supply for full-service video production and editing. The result: a 35% increase in video engagement and a 10% increase in bookings tied directly to their video campaigns.
Here’s how other brands can benefit from the same approach.
Luxury travel buyers are discerning. They’re not looking for deals—they’re looking for moments, emotion, and confidence in the brands they choose. That means your content must:
Unfortunately, many brands fall short. Static images or generic content simply don’t do justice to the magic of a high-end travel experience.
At Content Supply, we help brands like Cunard bring their experiences to life through cinematic video storytelling—delivered with a process that’s both strategic and scalable.
Here’s what our approach includes:
We start by deeply understanding your brand voice, audience segments, and campaign goals. From there, we build a visual content roadmap aligned with your most valuable offers, destinations, and messaging pillars.
We travel to your location—ship, resort, or destination—and capture cinematic footage using 4K cameras, drones, lighting, and audio that elevate your visual identity. This includes b-roll, interviews, real guest moments, and more.
Our editing team transforms raw footage into polished brand assets with:
Every detail is designed to reflect your premium brand positioning.
We deliver a suite of ready-to-use video assets—formatted for different languages, aspect ratios, and audiences—so your marketing teams around the world can run consistent, high-quality campaigns without delay.
We help you monitor performance across platforms, gather insights, and continue refining content based on real engagement, bookings, and ROI.
Cunard used this system to achieve:
Other luxury brands have experienced similar results—whether promoting destination experiences, driving event attendance, or building long-term customer loyalty.
This approach is ideal for:
In a world where attention is currency, your content must do more than inform—it must inspire.
Partner with Content Supply to create cinematic, on-brand video content that drives real business growth while honoring the elegance of your brand.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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