Match Group

Match Group, the parent company of leading global dating platforms including Tinder, Hinge, OkCupid, and Match.com, partners with top creative collaborators to support its in-house marketing and brand teams. As a strategic content partner, Content Supply provided high-quality video editing and motion graphic design services to enhance campaign execution across Match Group’s portfolio of brands. Our work supported the creation of dynamic, on-brand video content tailored for social media, digital ads, and product launches—helping their internal teams scale creative output without compromising quality or speed.

As a global leader in online dating platforms, Match Group’s in-house creative and marketing teams manage high volumes of content across multiple brands—including Tinder, Hinge, OkCupid, and Match.com. With fast-moving campaigns, product launches, and social content deadlines, their internal teams often faced bottlenecks in video editing and motion design capacity.

Maintaining brand consistency across different platforms and audiences while hitting deadlines required a strategic content partner who could deliver high-quality creative support at speed—without sacrificing precision, flexibility, or alignment with each brand’s tone and style.

Content Supply became a trusted creative partner to Match Group’s internal teams, providing on-demand video editing and motion graphic design services that matched the pace and standard of a world-class brand.

We embedded into Match Group’s creative workflows, acting as an extension of their team to edit brand videos, product launch assets, social campaigns, and promotional content. Our motion designers created dynamic visual effects, kinetic typography, animated transitions, and branded templates that helped bring stories to life across digital channels. Every asset was built to meet brand guidelines and optimized for channel-specific engagement—from vertical reels to high-performing paid ad creative.

1. Creative Alignment & Brand Immersion
We began by onboarding with Match Group’s brand guidelines and internal creative processes. We studied campaign examples, voice and tone, visual identity, and content goals across their portfolio of dating apps.

2. Project Intake & Briefing
Match Group teams submitted editing or design requests through our streamlined workflow system. Each brief was reviewed for scope, timeline, brand alignment, and platform specifications.

3. Professional Video Editing & Motion Design
Our editors and designers executed on requests quickly and with precision—delivering polished cuts, animated text overlays, motion graphics, and format-optimized outputs tailored to each brand’s audience and platform.

4. Collaboration & Revisions
We worked in direct collaboration with Match Group’s in-house creative leads to ensure quick revisions, alignment with evolving campaign needs, and fast-turnaround delivery.

5. Final Delivery & Asset Management
All final assets were exported in the appropriate resolutions and formats for web, mobile, paid media, and organic channels—with organized file management and delivery for immediate team use.

Our creative partnership with Match Group enabled their internal teams to scale video content production, accelerate campaign delivery, and strengthen brand consistency across platforms:

• Faster Content Turnaround: With Content Supply handling editing and motion graphics, Match Group launched campaigns faster without compromising creative quality.
• High-Quality, On-Brand Visuals: Every video asset adhered to brand guidelines—ensuring visual cohesion across Tinder, Hinge, OkCupid, and Match.com.
• Increased Team Efficiency: By offloading editing and motion design tasks, internal creative teams could focus more on strategy, ideation, and campaign development.
• Reliable, Scalable Creative Support: Content Supply became a plug-and-play production partner—able to support fluctuating workloads, last-minute requests, and high-volume content needs.

How In-House Creative Teams Can Scale Content Production with External Video and Motion Design Support

For marketing teams working inside fast-paced, high-growth companies, creative demands rarely slow down. Campaign deadlines, product launches, brand refreshes, and social trends all create a constant need for fresh, high-quality content—especially video.

But even the most talented in-house creative teams can reach their bandwidth limits. Whether it’s a lack of editors, too many last-minute requests, or the need for specialized motion design skills, scaling internal content production becomes a real challenge.

That’s where an external creative partner like Content Supply comes in.

We work alongside in-house teams to provide flexible, high-quality video editing and motion graphic design services, helping brands like Match Group meet their production goals, stay on-brand, and keep up with content demands—without sacrificing quality or speed.

The Challenge: High Volume, Limited Bandwidth

In-house teams are tasked with balancing brand strategy, creative development, stakeholder approvals, and cross-channel delivery. But when demand for video content spikes—such as during major campaigns, seasonal launches, or rapid social media shifts—internal resources can get stretched thin.

Common bottlenecks include:

• Delays due to limited post-production capacity
• Lack of internal motion graphic expertise
• Difficulty managing high volumes of short-form and platform-specific content
• Struggles to keep visual assets consistently branded across teams
• Creative fatigue from doing everything in-house

This is especially true for companies managing multiple brands or product lines, like Match Group, which oversees platforms like Tinder, Hinge, OkCupid, and Match.com.

The Solution: Scalable Post-Production and Motion Design

At Content Supply, we help in-house creative and marketing teams stay ahead of deadlines and deliver exceptional work by offering on-demand creative production support. We become an extension of your team—providing professional editing, animation, and asset delivery that meets your brand standards and production timelines.

Here's what we provide:

1. Video Editing Support
We handle full post-production for short-form and long-form content—delivering clean, polished cuts with branded transitions, sound design, text overlays, and platform-optimized outputs.

2. Motion Graphic Design
Our motion designers create scroll-stopping visuals, including kinetic typography, animated product features, UI animations, lower-thirds, and visual effects that elevate every video.

3. Brand Consistency
We immerse ourselves in your brand guidelines, voice, and visual systems to ensure every asset looks and feels like it came from your internal team.

4. Speed and Flexibility
We work on fast timelines, support campaign surges, and adapt to last-minute changes—giving your team the flexibility to scale without overextending.

5. Multi-Format Content Delivery
From YouTube videos to Instagram Reels, paid ads to product tutorials, we deliver assets ready to deploy across every platform.

Why It Works for Clients Like Match Group

Match Group’s in-house creative teams manage content across some of the world’s most recognizable dating apps. With ongoing social campaigns, product launches, and evolving brand styles, they needed a creative partner who could:

• Understand and respect distinct brand identities
• Deliver fast-turnaround video and motion graphics
• Work seamlessly with internal teams and workflows
• Scale support as needed—without onboarding new full-time staff

That’s where Content Supply stepped in—offering flexible production services that kept campaigns moving and brands visually consistent, while reducing pressure on their internal teams.

Who This Works For

Our creative support services are ideal for:

• Marketing departments with in-house video teams that need overflow support
• Large companies managing multiple brands or product lines
• Social media and content teams producing high-volume visual content
• Creative directors seeking trusted post-production partners
• Startups scaling creative output without hiring in-house

Ready to Scale Your Content Without Growing Your Headcount?

You don’t need to hire another editor or designer to meet your next campaign deadline. You just need a creative partner who understands your brand, works fast, and delivers great work—every time.

At Content Supply, we help in-house teams deliver more content, faster—with the polish, precision, and strategy that drives results.

Let’s build better content together—without the burnout.