Full-Service Course Creation for Erin Wesley – Launch by Content Supply
Erin Wesley is a certified eating recovery coach specializing in helping individuals overcome disordered eating and build healthy relationships with food. Through her platform, Eating Recovery Coach, Erin provides personalized coaching services and resources to clients seeking sustainable recovery. As a growing leader in the wellness and mental health industry, Erin sought to expand her impact by offering an online course to support her mission of promoting lasting recovery and self-empowerment.
The Challenge
Before partnering with Content Supply, Erin Wesley was ready to expand her reach and make a greater impact by launching an online course to support individuals struggling with disordered eating. While she had the clinical experience and a clear mission, she faced several major roadblocks in bringing her vision to life:
- Difficulty structuring her expertise into a clear, step-by-step curriculum that would resonate with and support her target audience
- Lack of experience with video production, which limited her ability to deliver content in a professional, engaging, and emotionally supportive way
- Uncertainty around marketing and launch strategy, making it challenging to effectively reach and enroll those who would benefit most from her course
- A need for trusted guidance and creative support to ensure her message came through with clarity, warmth, and professionalism
Without the right team and framework, Erin risked creating a course that lacked the structure, polish, and visibility needed to make a meaningful difference. She needed an end-to-end solution to transform her knowledge into a course that could educate, inspire, and scale her impact.
The Solution
To bring Erin Wesley’s vision to life, Content Supply delivered a complete course creation and launch solution—designed to help her translate her expertise in disordered eating recovery into a powerful, accessible digital experience.
Here’s how we supported Erin in building a course that educates, empowers, and scales:
1. Curriculum Design & Educational Framework
We began by working closely with Erin to organize her knowledge into a structured, supportive learning journey that could resonate with her audience. This included:
- Clarifying learning outcomes and core transformation goals
- Mapping out modules and lessons with a logical, compassionate flow
- Supporting Erin in simplifying complex psychological and emotional concepts into digestible, engaging content
- Integrating reflection prompts, exercises, and supportive resources to create a holistic learning experience
This gave Erin a curriculum that was not only educational—but also emotionally safe and empowering.
2. Professional Video Production
To ensure the course felt personal, trustworthy, and high-quality, we led the planning, directing, and filming of all video content, including:
- On-camera coaching to help Erin deliver her message confidently and authentically
- Filming with 4K cameras, professional lighting, and crisp audio for a polished visual experience
- Capturing supportive b-roll and transitions to complement her message
- Creating an approachable, warm aesthetic that matched the tone of her brand
The result was a course that looked and felt aligned with the deep, human-centered work Erin does.
3. Post-Production & Asset Development
Our editorial team handled all post-production to create a library of fully edited lessons and bonus content, including:
- Branded video intros, lower-thirds, and motion graphics
- Clean editing with pacing optimized for clarity and emotional resonance
- Subtitles and visual aids to enhance accessibility and comprehension
- File formatting for hosting platforms, mobile viewing, and future repurposing
4. Launch Strategy & Marketing Support
To ensure the course reached the right people, we created a custom go-to-market plan, including:
- Sales page copy and structure tailored to Erin’s voice and audience needs
- Lead magnet design and email sequences to generate interest and build trust
- Social media content to promote the course in a thoughtful, values-aligned way
- Strategy for webinars, discovery calls, or pre-launch engagement depending on Erin’s comfort and goals
This gave her a confident, step-by-step path to launch—and connect meaningfully with potential students.
By delivering this full-service solution, Content Supply helped Erin Wesley move from concept to course launch with professionalism, clarity, and purpose—so she could make a lasting impact on the lives of people seeking freedom from disordered eating.
The Process
To help Erin Wesley launch a meaningful and professional online course focused on disordered eating recovery, Content Supply implemented a structured, end-to-end process—designed to guide her from idea to impact with clarity, efficiency, and support.
Here’s how we brought Erin’s vision to life:
1. Strategy & Discovery Session
We began with a deep-dive consultation to understand Erin’s mission, audience, and goals. During this phase, we:
- Clarified her course objectives and ideal student transformation
- Identified her core content pillars and unique methodology
- Outlined the emotional tone, style, and visual branding that would reflect her values
- Mapped out the full project timeline, deliverables, and launch milestones
This foundational step ensured that everything created would align with Erin’s voice and purpose.
2. Curriculum Development & Scripting Support
Working closely with Erin, we transformed her expertise into a clear, compassionate course framework. This included:
- Structuring modules and lessons in a digestible, emotionally supportive sequence
- Drafting lesson outlines, scripts, and support materials (reflection prompts, PDFs, journaling exercises)
- Ensuring the content was trauma-aware, non-triggering, and easy to follow
- Creating a pre-production content map to guide filming and editing
This phase gave Erin a strong teaching structure and removed the guesswork from content creation.
3. Video Production Planning & Filming
Once the curriculum was finalized, we prepared and executed a professional video shoot. This process involved:
- Helping Erin choose and prepare her filming location to ensure a calm, inviting aesthetic
- Providing wardrobe and set design guidance to reflect her brand personality
- Directing the shoot with supportive coaching to help Erin feel natural and confident on camera
- Capturing all course videos, B-roll footage, and additional promotional content
The filming process was built to feel safe, collaborative, and empowering for Erin as an expert and educator.
4. Post-Production & Content Assembly
After filming, our editorial team began crafting Erin’s course into a cohesive, branded experience by:
- Editing all video lessons with clean pacing, transitions, captions, and graphics
- Enhancing audio and visuals for a polished, distraction-free viewer experience
- Adding branded motion elements and consistent lower-thirds across all lessons
- Organizing the content for easy upload to her learning platform
We also prepared downloadable resources and integrated all content into a presentation-ready structure.
5. Course Platform Setup
To ensure a seamless student experience, we supported platform selection and setup, including:
- Uploading videos and resources into a user-friendly course layout
- Configuring modules, lesson progression, and access permissions
- Integrating payment systems and email automation
- Testing for mobile responsiveness and accessibility
This gave Erin a professional learning environment ready for immediate enrollment and growth.
6. Launch Strategy & Marketing Preparation
With the course complete, we helped Erin prepare for a high-impact launch by:
- Designing and writing a sales page tailored to her audience’s emotional and practical needs
- Developing email sequences for interest building, waitlist nurturing, and cart opens
- Creating launch assets like short promo videos, testimonial graphics, and webinar outlines
- Advising on content strategy for Instagram, email, and other marketing channels
We ensured every piece of the launch experience reflected Erin’s compassion, credibility, and commitment to helping others heal.
This implementation process helped Erin Wesley move from uncertainty to clarity—with a complete course, built-for-her marketing strategy, and the confidence to launch with impact. Content Supply turned her expertise into a scalable, supportive digital program—ready to educate, inspire, and create lasting change.
The Results
With Content Supply’s full-service support, Erin Wesley successfully launched her first online course—transforming her passion for helping individuals with disordered eating into a scalable, professional digital program.
Here’s a breakdown of the outcomes she achieved:
$6,750 in Pre-Launch Revenue
Before the course officially opened, Erin generated $6,750 in pre-launch sales, proving strong demand and validation for her offer. Through a combination of strategic lead nurturing, aligned messaging, and a clear value proposition, her audience responded with excitement and trust—even before accessing the full course.
A Structured, Compassionate Curriculum Built for Real Impact
With our help, Erin created a step-by-step course that delivered emotional support, education, and transformation for her students. The curriculum was:
- Clear and easy to follow
- Emotionally safe and aligned with her clinical expertise
- Designed to foster reflection, healing, and growth
Students felt supported, seen, and empowered through every lesson.
A Polished, Professional Video Experience
Erin’s video content stood out with:
- High-quality visuals, clean editing, and calming design
- Authentic, warm delivery that built trust with her audience
- Professional formatting for web, mobile, and desktop platforms
The production quality elevated her authority while making her course feel welcoming and human.
An Engaged Launch and Growing Community
The launch generated not only revenue—but also momentum. Erin built a tight-knit community of early adopters, many of whom became her strongest advocates, sharing their experience and encouraging others to enroll.
A Repeatable System for Future Course Sales
With a complete content library, launch assets, and marketing infrastructure in place, Erin now has:
- A repeatable funnel for future launches or evergreen sales
- Ongoing lead generation through email, social media, and SEO
- A growing audience ready for future offers, workshops, or coaching
In short, Content Supply helped Erin do more than just launch a course—we helped her turn her message into a movement, generating revenue, growing her platform, and making a meaningful impact on the lives of those who need it most.
How Mission-Driven Coaches and Wellness Experts Can Launch a Successful Online Course Without Overwhelm
If you're a coach, therapist, or wellness professional with a powerful message or transformational process to share, creating an online course can be one of the most effective ways to scale your impact. But turning your expertise into a clear, engaging, and profitable digital product isn’t always simple—especially when you're already focused on serving clients.
That’s where a full-service partner like Content Supply comes in. We help experts like Erin Wesley—a practitioner who wanted to support individuals healing from disordered eating—translate their knowledge into a high-quality, structured online course that not only delivers real transformation, but also drives real results.
If you're sitting on valuable knowledge and want to turn it into a scalable course without doing it all yourself, here's how our process works—and how it can work for you.
The Challenge: Expertise Alone Isn’t Enough
Many coaches and educators struggle to build their course because they face common hurdles:
- No clear curriculum: It's difficult to translate what you know into a step-by-step learning journey that’s easy for students to follow.
- Lack of production experience: Filming, editing, and formatting video content at a professional level can be overwhelming and time-consuming.
- Missing marketing strategy: Even the best course can go unnoticed without a strong brand, messaging framework, and promotional plan.
- No time: Serving clients, running your business, and trying to create a course at the same time can quickly lead to burnout.
These barriers often lead to stalled projects, missed opportunities, or DIY courses that don’t reflect the depth of the work you do.
The Solution: Full-Service Course Creation from Content Supply
We helped Erin Wesley overcome these exact challenges with our done-for-you course development system. Here's how it works—and how you can benefit from it too.
1. Curriculum Development and Educational Design
We work with you to extract and structure your knowledge into a compelling, step-by-step course. Together, we define:
- Core transformation goals for your students
- Module and lesson flow that supports learning and retention
- Reflection prompts, exercises, and supporting materials
- A curriculum that feels aligned with your voice and values
Whether your content is emotional, educational, or experiential, we help make it digestible and powerful.
2. Professional Video Production
Your message deserves more than a webcam and a slideshow. We offer:
- On-camera coaching to make you feel confident and authentic
- Cinematic 4K video with lighting, sound, and visual consistency
- Branded intros, graphics, and polished editing
- Format optimization for mobile, desktop, and course platforms
This ensures your course looks as credible as your expertise.
3. Platform Setup and Tech Support
We build your course on a user-friendly platform like Kajabi, Teachable, or Thinkific, handling:
- Video and resource uploads
- Lesson organization and access flow
- Payment and checkout integration
- Student dashboard customization and mobile optimization
This removes the tech headache so you can focus on your students.
4. Launch and Marketing Strategy
We provide a strategy and assets to help you successfully sell your course, including:
- Sales page copy and design
- Email sequences for pre-launch, launch, and follow-up
- Lead magnets and nurture campaigns
- Social media trailers and promotional video clips
You walk into your launch prepared—with a clear voice, compelling offer, and conversion-ready system.
The Results: Real Revenue and Real Impact
When Erin Wesley launched her course with Content Supply, she generated $6,750 in pre-launch sales before the course even opened. More importantly, she connected with her ideal students in a meaningful way—and now has a scalable, professional platform to grow her business and her impact.
Other clients experience benefits like:
- Faster time to market with no DIY guesswork
- Confidence that their course reflects their values and professionalism
- A repeatable content system they can use again and again
- Stronger student results and positive testimonials
- Passive revenue streams without compromising quality
Who This Is For
This approach is ideal for:
- Therapists or practitioners launching educational or healing-based programs
- Coaches with a proven framework they want to scale
- Creators with valuable knowledge and no time to do it all
- Mission-driven entrepreneurs who want to focus on impact, not tech
- Service providers ready to diversify their income and grow their influence
Ready to Launch a Course That Changes Lives?
You already have the expertise. We bring the strategy, structure, and production to turn it into a course that educates, empowers, and sells.
Book your free strategy call. Let’s bring your course to life—professionally, purposefully, and profitably.