Content Supply captured high-quality outdoor product photography for Medal Sports, featuring dynamic shots with diverse models for powerful brand visuals.
Medal Sports is an industry leader in the design and manufacturing of indoor and outdoor games. The company was founded on two basic core principles: designing fun and innovative products at a great value, and taking pride in their work and the products they develop. Medal Sports Their product range includes game room essentials like air-powered hockey, billiards, and foosball, as well as outdoor games such as bean bag toss and ladder toss. Medal Sports operates under various brands, including MD Sports, Hall of Games, Barrington Billiards Company, Rally & Roar, Backyard Hero, Aquacruz, Big Sky Company, and Orca.
Medal Sports, a leader in indoor and outdoor games, needed high-quality visuals to showcase their outdoor product line. The challenge was to create professional, engaging photographs that highlighted the products in use while appealing to their diverse audience. Medal Sports required a photography service capable of working with various outdoor products and coordinating shoots with male and female models to capture dynamic, lifestyle-focused imagery. These photos needed to resonate with their audience, convey product versatility, and align with their brand’s reputation for quality and innovation.
To elevate Medal Sports' visual content and better showcase their line of active, family-friendly products, Content Supply delivered a full-scale outdoor product photography solution—designed to capture real energy, real people, and real lifestyle moments.
Here’s how we brought their brand to life through powerful imagery:
Rather than static product shots, we focused on capturing real moments of play, interaction, and excitement, reflecting how customers actually use Medal Sports’ products. Each shot was intentionally styled to tell a story—of family, competition, and fun.
We cast a diverse group of models across age, gender, and ethnicity, ensuring the final visuals reflected the inclusive, all-ages appeal of Medal Sports’ games. This added authenticity and relatability to the campaign across marketing platforms.
Our team scouted and selected an outdoor location that supported natural, dynamic scenes. This allowed us to shoot in natural light, capture motion, and frame products in real-world environments that resonate with active families and sports enthusiasts.
The final deliverables included a full set of editorial-quality photos, covering product close-ups, action shots, lifestyle moments, and candid interactions. These assets were delivered in multiple orientations and resolutions for use across:
Each image reflected Medal Sports’ energetic, family-focused brand—using consistent composition, color grading, and visual storytelling techniques that made the content feel both premium and approachable.
With this solution, Content Supply delivered a library of high-impact product photography that captured the spirit of Medal Sports—positioning their brand with energy, authenticity, and visual excellence.
To bring Medal Sports' product line to life through energetic, on-brand visuals, Content Supply executed a seamless, end-to-end outdoor photography production—from creative planning to final delivery. The goal was to capture dynamic, lifestyle-driven images that reflected the brand’s family-friendly, active spirit.
Here’s a breakdown of how we made it happen:
We kicked off the project with a collaborative strategy session to define:
We also reviewed existing assets and identified gaps to ensure the new visuals would elevate and expand their current library.
To ensure authentic representation, we sourced a diverse group of models that reflected Medal Sports’ wide audience. This included:
We provided full casting options for client review and finalized the talent roster ahead of production.
We selected an outdoor location that supported a natural, high-energy environment—ideal for showcasing products in real-life play. Our team handled:
On the shoot day, our team managed the full production:
We moved through a structured shot list while allowing space for candid, story-rich moments.
After the shoot, our editing team curated and enhanced the final images:
This implementation process resulted in a library of versatile, high-quality images that Medal Sports could immediately use to enhance their marketing, eCommerce presence, and overall brand identity—helping them stand out with authenticity and energy.
Through Content Supply’s full-service outdoor product photography production, Medal Sports received a complete library of dynamic, lifestyle-driven visuals that brought new energy and professionalism to their brand. The results delivered both creative and business value:
Medal Sports now has a curated collection of high-resolution, multi-purpose photos that showcase their products in real-world, relatable scenarios—perfect for digital, print, packaging, and promotional campaigns.
With action-focused, emotionally engaging imagery, the brand can now communicate its core values—family, fun, and competition—visually and instantly, driving deeper connections with its audience.
The fresh visuals immediately enhanced the quality of social media posts, ad creatives, and eCommerce listings—leading to higher engagement, improved click-through rates, and better product perception.
By casting a range of models and capturing authentic, inclusive scenes, Medal Sports now has imagery that resonates with a wider customer base, increasing relatability and brand trust.
The final deliverables were formatted for multiple use cases and campaigns—providing the internal marketing team with plug-and-play assets they can use across seasons, product launches, and retail partnerships.
Overall, the project gave Medal Sports a powerful visual foundation that elevated their market presence, strengthened their storytelling, and positioned them for continued growth in a competitive, consumer-driven space.
E-commerce brands must make an unforgettable first impression. High-quality visuals and compelling content are essential to showcase products, engage customers, and drive sales. At Content Supply, we specialize in providing photography and content services tailored for e-commerce brands like Medal Sports, ensuring their products shine across platforms.
When shopping online, customers rely on visuals to evaluate products. Professional photography can:
For e-commerce brands like Medal Sports, showcasing a wide variety of products—such as outdoor games—requires a thoughtful blend of product-focused and lifestyle photography.
At Content Supply, we understand the unique needs of e-commerce brands. Our expertise in photography, content creation, and post-production ensures your products stand out in a crowded market. With a proven track record of delivering results for clients like Medal Sports, we are committed to helping brands achieve their marketing goals.
Ready to elevate your e-commerce brand with professional photography and content services? Contact Content Supply today to learn how we can create impactful visuals and content tailored to your brand’s needs.
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