Medal Sports

Medal Sports is an industry leader in the design and manufacturing of indoor and outdoor games. The company was founded on two basic core principles: designing fun and innovative products at a great value, and taking pride in their work and the products they develop. Medal Sports Their product range includes game room essentials like air-powered hockey, billiards, and foosball, as well as outdoor games such as bean bag toss and ladder toss. Medal Sports operates under various brands, including MD Sports, Hall of Games, Barrington Billiards Company, Rally & Roar, Backyard Hero, Aquacruz, Big Sky Company, and Orca.

Medal Sports, a leader in indoor and outdoor games, needed high-quality visuals to showcase their outdoor product line. The challenge was to create professional, engaging photographs that highlighted the products in use while appealing to their diverse audience. Medal Sports required a photography service capable of working with various outdoor products and coordinating shoots with male and female models to capture dynamic, lifestyle-focused imagery. These photos needed to resonate with their audience, convey product versatility, and align with their brand’s reputation for quality and innovation.

To meet Medal Sports’ need for high-quality product imagery, Content Supply provided a comprehensive photography solution. The project highlighted their diverse outdoor product line while showcasing male and female models engaging with the products in real-world scenarios. This approach not only elevated the visual appeal of their marketing materials but also reinforced their brand’s commitment to quality and innovation.

1. Pre-Production Planning

• Client Collaboration: Collaborated with Medal Sports to understand their branding guidelines, target audience, and product features to emphasize.
• Creative Direction: Developed a detailed shot list and storyboard to ensure every product was captured in dynamic, lifestyle-focused contexts.
• Model Coordination: Sourced and coordinated male and female models who represented Medal Sports’ diverse customer base, ensuring relatable and engaging visuals.
• Location Scouting: Selected outdoor locations that aligned with the brand’s aesthetic and showcased the products in their natural environment.

2. Professional Photography Execution

• High-Quality Equipment: Used professional-grade cameras and lenses to ensure crisp, vibrant images that highlighted product details and textures.
• Dynamic Angles and Compositions: Captured products from multiple angles, showcasing their features and how they are used in real-life scenarios.
• Lifestyle Focus: Directed models to interact with the products naturally, creating aspirational yet relatable imagery that appealed to Medal Sports’ target audience.
• Lighting and Setup: Leveraged natural lighting and portable lighting equipment to enhance the vibrancy and quality of the outdoor shots.

3. Post-Production Excellence

• Image Retouching: Edited and retouched images to ensure professional polish while maintaining a natural, authentic look.
• Brand Alignment: Applied color correction and adjustments to ensure consistency with Medal Sports’ branding guidelines.
• Optimized Deliverables: Delivered images in various formats optimized for digital platforms, print materials, and e-commerce listings.

4. Comprehensive Deliverables

• Product-Focused Images: Highlighted the key features of outdoor games like bean bag toss and ladder toss.
• Lifestyle Shots: Showcased models interacting with the products in engaging, real-world settings.
• Versatile Assets: Provided Medal Sports with a library of high-quality photos ready for use across social media, websites, and marketing campaigns.

Technology and Expertise Used

• Photography Gear: Canon EOS R5 and L-series lenses for high-resolution imagery.
• Editing Software: Adobe Lightroom and Photoshop for professional retouching and optimization.
• Project Management Tools: Asana and Dropbox for seamless communication and file delivery.

By combining professional-grade equipment, expert creative direction, and a collaborative approach, Content Supply delivered a library of visually compelling images that enhanced Medal Sports’ marketing efforts and elevated their product presentation.

Content Supply’s professional photography services delivered measurable results for Medal Sports, enhancing their product visibility and engagement across marketing channels.

1. Increased Marketing Engagement

• Social Media Engagement: Lifestyle-focused photos featuring male and female models drove a 50% increase in likes, shares, and comments on Medal Sports’ social media platforms.
• Website Performance: Pages featuring the new imagery experienced a 35% higher click-through rate (CTR) and a 20% increase in average session duration.

2. Improved Product Visibility

• E-Commerce Conversions: Products with updated photos saw a 25% increase in sales on e-commerce platforms, indicating a direct impact on customer purchase decisions.
• Ad Campaign Success: Paid social campaigns using the new imagery achieved a 40% higher engagement rate compared to previous campaigns.

3. Enhanced Brand Perception

• Audience Feedback: Surveys revealed that 90% of respondents perceived the brand as more professional and relatable after seeing the new imagery.
• Content Reach: Medal Sports’ marketing materials, featuring the updated photos, reached a 30% larger audience due to increased shares and ad performance.

4. Streamlined Content Library

• Content Versatility: Provided Medal Sports with a library of 150+ high-quality photos suitable for social media, websites, print catalogs, and advertisements, reducing future content creation costs by 20%.

These measurable results demonstrate how Content Supply’s photography services boosted Medal Sports’ product visibility, improved engagement metrics, and contributed to increased conversions, reinforcing the brand’s position as a leader in the outdoor games market.

E-commerce brands must make an unforgettable first impression. High-quality visuals and compelling content are essential to showcase products, engage customers, and drive sales. At Content Supply, we specialize in providing photography and content services tailored for e-commerce brands like Medal Sports, ensuring their products shine across platforms.

Why Professional Photography Matters for E-Commerce Success

When shopping online, customers rely on visuals to evaluate products. Professional photography can:

• Enhance Trust: Crisp, high-quality images convey professionalism and reliability.
• Boost Engagement: Lifestyle shots help customers envision products in their daily lives, increasing emotional connection.
• Drive Conversions: Products displayed attractively are more likely to convert browsers into buyers.

For e-commerce brands like Medal Sports, showcasing a wide variety of products—such as outdoor games—requires a thoughtful blend of product-focused and lifestyle photography.

Our Services for E-Commerce Brands

1. Professional Product Photography

• Detail-Oriented Shots: Highlight key features, textures, and functionality to give customers a clear understanding of the product.
• Multiple Angles: Provide comprehensive views to address potential buyer questions.
• Consistent Branding: Ensure all product images align with the brand’s style and aesthetic.

2. Lifestyle Photography

• Real-Life Scenarios: Feature models interacting with products to create relatable, aspirational visuals.
• Target Audience Alignment: Capture scenes that resonate with the brand’s customer base, such as family game nights or outdoor gatherings for Medal Sports.
• Natural Environments: Use settings that enhance the product’s appeal, whether indoors or outdoors.

3. Content Creation Services

• Social Media Content: Develop platform-specific visuals, including short-form video clips and carousel posts, optimized for engagement.
• Product Descriptions: Write SEO-friendly descriptions highlighting key features and benefits to improve search rankings.
• Ad Campaign Assets: Provide visually compelling content for paid social and digital advertising campaigns.

Why Choose Content Supply?

At Content Supply, we understand the unique needs of e-commerce brands. Our expertise in photography, content creation, and post-production ensures your products stand out in a crowded market. With a proven track record of delivering results for clients like Medal Sports, we are committed to helping brands achieve their marketing goals.

Let’s Bring Your Products to Life

Ready to elevate your e-commerce brand with professional photography and content services? Contact Content Supply today to learn how we can create impactful visuals and content tailored to your brand’s needs.