Professional Website Design for Mountain West IRA
Mountain West IRA is a financial services company specializing in self-directed Individual Retirement Accounts (IRAs). They empower individuals to take control of their retirement investments by allowing them to diversify into a wide range of alternative assets beyond traditional stocks and bonds. These assets include real estate, precious metals, private placements, and more. Mountain West IRA is dedicated to providing comprehensive education, administrative support, and personalized customer service to help clients navigate the complexities of self-directed IRAs. Their goal is to enable investors to build customized retirement portfolios that align with their financial goals and risk tolerance.
The Challenge
Before partnering with Content Supply, Mountain West IRA struggled with an outdated website that no longer matched the professionalism or credibility of their growing brand.
Despite being a trusted leader in the self-directed IRA space, their digital presence didn’t reflect that authority. The previous site had several key issues:
- Outdated Visual Design: The look and feel of the site felt dated and unpolished—undermining trust and brand perception among potential clients.
- Confusing Navigation: Users had difficulty finding key information quickly, leading to frustration and high bounce rates.
- Lack of Clear Messaging: Financial services can be complex, and the site failed to clearly explain the benefits of self-directed IRAs or how to get started.
- Low Conversion Rates: Without strategic calls-to-action or streamlined user flows, the site wasn’t converting visitors into leads or clients at the rate it could.
- Limited Mobile Optimization: With more users accessing the site from mobile devices, the poor mobile experience was costing them valuable engagement.
They needed more than just a new look—they needed a complete digital transformation that aligned their website with their business goals and elevated the client experience.
That’s where Content Supply came in.
The Solution
To help Mountain West IRA better serve its clients and stand out in the financial services space, Content Supply delivered a custom-designed, high-performance website that combined clean design with strategic functionality. The goal was to not only modernize the site’s appearance but also improve usability, lead generation, and brand trust.
Here’s how we achieved that:
Clean, Professional Design
We developed a sleek, modern layout that reflected the credibility and expertise of Mountain West IRA, while ensuring the site remained visually approachable for both new and seasoned investors. The design emphasized simplicity, clarity, and brand consistency across every page.
Optimized User Experience (UX)
Navigation was restructured to make it easier for visitors to find what they need—whether it’s learning about self-directed IRAs, starting an application, or accessing client resources. The site was designed mobile-first, ensuring a smooth experience on all devices.
Conversion-Driven Layouts
We integrated clear, compelling calls-to-action (CTAs), strategically placed lead forms, and trust-building sections (such as testimonials and certifications) to guide visitors toward taking action—booking a consultation, starting an account, or reaching out for support.
SEO and Performance Optimization
The website was built with fast loading speeds, search engine best practices, and accessible design to ensure Mountain West IRA not only looked great but also ranked well and performed reliably for every visitor.
Easy Backend Management
We delivered a user-friendly content management system (CMS), enabling the Mountain West IRA team to easily update copy, post articles, and maintain their online presence without needing technical support.
With this comprehensive solution, Content Supply gave Mountain West IRA a conversion-optimized, future-ready digital platform that supports their mission, strengthens credibility, and drives measurable business growth.
The Process
To help Mountain West IRA modernize their online presence and improve user engagement, Content Supply delivered a full-service, end-to-end website design and development process—tailored for performance, usability, and lead conversion in the financial services space.
Here’s a breakdown of how we brought the project to life:
1. Discovery & Strategy Alignment
We began with a deep-dive discovery session to understand Mountain West IRA’s brand, business goals, and audience needs. This included:
- Auditing the existing website for content gaps, design flaws, and technical limitations
- Identifying high-priority user actions (e.g., open an IRA, schedule a call, access resources)
- Outlining the sitemap, content strategy, and key performance goals (speed, SEO, conversions)
This foundational step ensured the new site would serve both the client’s business objectives and their audience’s expectations.
2. Wireframing & UX Design
We created wireframes for each key page, focusing on intuitive navigation, content hierarchy, and simplified user flows. This stage involved:
- Streamlining how users discover and learn about IRA options
- Mapping the buyer journey and embedding trust-building elements
- Prioritizing mobile and tablet responsiveness for on-the-go users
Feedback loops with the Mountain West IRA team ensured every element served a strategic purpose.
3. Visual Design & Branding
Next, we developed the visual design system using Mountain West IRA’s brand colors, fonts, and style guidelines. This included:
- Designing a clean, modern interface with financial professionalism in mind
- Creating custom icons, call-to-action blocks, and trust sections
- Ensuring brand consistency across all pages, forms, and blog content
We delivered a full design prototype for review and revisions before development began.
4. Website Development
Our dev team brought the design to life using a high-performance CMS that was fast, secure, and easy to manage. This phase included:
- Front-end and back-end development with SEO best practices
- Integration of lead forms, analytics, contact flows, and content blocks
- Optimization for speed, accessibility, and mobile responsiveness
- Quality assurance testing across browsers and devices
We ensured every technical element—from CTA buttons to site speed—met best-in-class standards.
5. Launch & Post-Launch Support
Once approved, we launched the new Mountain West IRA website with minimal downtime. Post-launch, we:
- Provided CMS training for their team to easily manage and update content
- Integrated Google Analytics and tracking tools to monitor conversions
- Offered a 30-day post-launch support window to resolve any bugs or updates
- Delivered performance reports and guidance on SEO, page speed, and CRO best practices
This process gave Mountain West IRA a streamlined, conversion-ready website that not only looks great—but performs even better. It now serves as a powerful marketing asset that supports both new client acquisition and long-term brand growth.
The Results
The redesigned website by Content Supply delivered powerful, measurable results for Mountain West IRA—transforming their online presence into a high-performing asset that supports both brand credibility and business growth.
Here’s what changed after launch:
25% Increase in Website Traffic
With improved SEO structure and optimized content, more potential clients discovered Mountain West IRA organically through search engines and referrals.
40% Increase in Average Session Duration
The new site design and intuitive navigation kept visitors engaged longer, exploring more pages and learning about self-directed IRA options with ease.
Higher Lead Conversion Rates
Clear calls-to-action, trust-building design, and simplified messaging led to more inquiries, form submissions, and scheduled calls with the team.
Enhanced Mobile Experience
Visitors on mobile devices now enjoy a seamless, responsive experience—leading to better engagement across all platforms.
Stronger Brand Perception
Clients, partners, and prospective investors now experience a brand that looks as credible and professional as the service it provides—helping Mountain West IRA stand out in a competitive market.
The final result? A modern, functional, and strategic website that reflects Mountain West IRA’s leadership in the self-directed retirement space—and serves as a foundation for continued digital growth.
Why Financial Brands Need Modern Web Design—And How Content Supply Makes It Happen
In today's fast-paced digital world, your website is more than just an online business card—it's your first impression, your credibility builder, and your #1 marketing tool.
For financial service providers like Mountain West IRA, a professional website isn’t just nice to have—it’s essential.
Clients in the financial space are looking for trust, clarity, and simplicity. If your site is outdated, hard to navigate, or fails to clearly explain your services, you're not only losing attention—you're losing business.
The Common Problem: Outdated Websites Hurt Trust and Growth
We’ve worked with financial firms, advisors, retirement service providers, and investment platforms that all faced the same challenges:
- Outdated design that doesn’t reflect your professionalism
- Confusing navigation that frustrates users
- Jargon-heavy content that confuses instead of converts
- A lack of SEO, leading to low visibility online
- Missed opportunities to generate leads and schedule calls
You might offer world-class service—but if your website doesn’t communicate that clearly, potential clients may never make it past the homepage.
The Solution: Strategic Website Design by Content Supply
At Content Supply, we specialize in strategic, modern website design tailored to the unique needs of financial service brands.
Here’s what our process delivers:
Brand-Aligned Design
We build sleek, modern, trustworthy websites that reflect your expertise and authority—instantly building confidence with new visitors.
Clear, Conversion-Focused Copy
We rewrite your messaging to eliminate confusion and speak directly to your ideal client’s pain points, questions, and goals—turning visitors into leads.
Mobile-Responsive + SEO Optimized
We design with speed, structure, and search in mind—so you show up where it matters and perform well on all devices.
Easy-to-Update Content Systems
Our sites are built in Webflow (or your platform of choice) with simple CMS tools so your team can easily manage updates, publish resources, or grow your blog over time.
A Complete User Journey
We create clear calls-to-action and thoughtful page flows that guide visitors toward meaningful next steps—like scheduling a consultation or opening an account.
Real Results: What You Can Expect
Just like we did for Mountain West IRA, we can help you:
- Increase website traffic and visibility
- Improve time-on-site and engagement
- Build greater trust and credibility with your audience
- Generate more qualified leads and inquiries
- Position your brand as a leader in your niche
Is This You?
Our website design services are ideal for:
- IRA, retirement, and wealth management providers
- Financial coaches, advisors, and consultants
- Investment firms and fintech companies
- Any brand in the financial space ready to level up their digital presence
Let’s Elevate Your Digital Brand
Your website should be working for you—educating, building trust, and converting visitors around the clock.
If you’re ready for a professional, strategic, and conversion-driven site that reflects the strength of your services, Content Supply is here to help.
Schedule a free consultation today—and let’s design a website that drives real business growth.