Mountain West IRA

Mountain West IRA is a financial services company specializing in self-directed Individual Retirement Accounts (IRAs). They empower individuals to take control of their retirement investments by allowing them to diversify into a wide range of alternative assets beyond traditional stocks and bonds. These assets include real estate, precious metals, private placements, and more. Mountain West IRA is dedicated to providing comprehensive education, administrative support, and personalized customer service to help clients navigate the complexities of self-directed IRAs. Their goal is to enable investors to build customized retirement portfolios that align with their financial goals and risk tolerance.

Mountain West IRA faced the challenge of having an outdated website that no longer met the expectations of modern users or effectively conveyed their value proposition. The site lacked a user-friendly design, was difficult to navigate, and wasn’t optimized for engagement or conversions. This made it harder for potential clients to access information about self-directed IRAs, explore investment options, or connect with Mountain West IRA’s services. With increasing competition in the financial services industry, the company needed a website that reflected their professionalism, built trust, and streamlined the user journey to drive inquiries and conversions.

To address Mountain West IRA’s challenges, Content Supply provided a comprehensive website redesign and development solution focused on enhancing user experience, improving engagement, and driving conversions.

Here’s how we achieved it:

1. Discovery and Strategy Development

• Understanding the Audience: Collaborated with Mountain West IRA to identify their target users, key pain points, and goals for the new website.
• Content Audit: Conducted a thorough review of the existing site to determine which content to retain, improve, or eliminate.
• Goal Setting: Established key objectives, including a user-friendly design, improved navigation, and clear calls-to-action (CTAs) to encourage client inquiries.

2. User-Centered Design

• Modern Aesthetic: Designed a visually appealing layout that reflected Mountain West IRA’s professionalism and expertise in financial services.
• Responsive Design: Ensured the site was fully responsive and optimized for seamless use across desktop, tablet, and mobile devices.
• Clear Navigation: Streamlined the site architecture with intuitive menus and a clear hierarchy, making it easy for users to find information.

3. Enhanced Functionality

• Engaging CTAs: Integrated strategically placed CTAs to guide users toward actions like scheduling consultations, downloading educational resources, or contacting the team.
• Resource Library: Built an organized, searchable resource hub where users could access articles, guides, and FAQs about self-directed IRAs.
• Lead Capture Forms: Designed optimized forms to collect user information while maintaining simplicity and ease of use.

4. Optimized Content and Copywriting

• SEO Integration: Created SEO-friendly content to improve search rankings and attract more organic traffic.
• Educational Focus: Developed clear, concise copy that explained the benefits of self-directed IRAs and the services Mountain West IRA provides.

5. Advanced Development

• Webflow Platform: Built the site using Webflow for its flexibility, fast load times, and scalability.
• Secure Hosting: Ensured the site was hosted securely to protect sensitive client data and maintain trust.
• Performance Optimization: Implemented best practices for fast page load times and efficient performance across devices.

6. Post-Launch Support

• Training and Handover: Provided the Mountain West IRA team with training on managing and updating the site.
• Analytics Setup: Integrated Google Analytics to track user behavior, engagement, and conversions.
• Ongoing Maintenance: Offered continued support to ensure the site remains updated and fully functional.

Key Features of the New Website

• Modern Design: Professional, clean layout tailored to a financial services audience.
• Enhanced User Experience: Improved navigation, mobile responsiveness, and engaging visuals.
• Educational Resources: Easy access to articles, guides, and FAQs on self-directed IRAs.
• Conversion-Focused Elements: Clear CTAs, lead capture forms, and contact options to drive inquiries.

Content Supply’s modern, user-friendly website redesign significantly improved Mountain West IRA’s online presence, user engagement, and conversion rates. Here’s how the new site delivered measurable results:

1. Enhanced User Engagement

• Bounce Rate Reduction: The redesigned site achieved a 30% decrease in bounce rate, indicating that users found the content more engaging and relevant.
• Increased Time on Site: Average session duration increased by 45%, reflecting improved navigation and more compelling content.
• Page Views per Session: Users viewed 50% more pages per session, exploring resources, services, and educational content.

2. Improved Lead Generation

• Higher Conversion Rates: Optimized CTAs and lead capture forms contributed to a 25% increase in inquiries and consultations.
• Email Sign-Ups: Educational resource downloads and newsletters drove a 35% growth in email sign-ups, expanding Mountain West IRA’s potential client base.

3. Boosted Organic Traffic

• SEO Performance: The new site’s SEO-friendly structure resulted in a 40% increase in organic search traffic within the first three months post-launch.
• Top Rankings: Key pages began ranking in the top 10 Google search results for targeted self-directed IRA keywords.

4. Faster Load Times

• Improved Performance: Optimized design and hosting reduced page load times by 35%, leading to better user experiences and higher retention rates.

5. Enhanced Mobile Usability

• Mobile Traffic Growth: The responsive design led to a 20% increase in mobile traffic, ensuring seamless access for users on all devices.
• Lower Mobile Bounce Rates: Bounce rates for mobile users dropped by 25%, highlighting the site’s improved usability across platforms.

6. Positive User Feedback

• Customer Satisfaction: Feedback from users indicated a 90% satisfaction rate with the new site’s ease of navigation, content accessibility, and modern design.

These results showcase the transformative impact of Content Supply’s website design and development services. By creating a modern, user-focused website optimized for engagement and conversions, Mountain West IRA saw significant improvements in traffic, lead generation, and overall online presence.

In the ever-competitive financial services industry, a strong online presence is essential to connect with clients and showcase expertise. Mountain West IRA, a leader in self-directed IRA services, partnered with Content Supply to transform their website into a modern, user-friendly platform optimized for engagement and conversions. The result was a high-performing site that enhanced user experience, improved lead generation, and elevated their digital presence.

Mountain West IRA specializes in providing clients with the tools and knowledge to take control of their retirement investments through self-directed IRAs. By allowing clients to diversify their portfolios into alternative assets such as real estate, precious metals, and private placements, Mountain West IRA empowers investors to achieve their financial goals. Their focus on education, personalized support, and innovation has made them a trusted name in the industry.

Content Supply’s website design and development services enabled Mountain West IRA to better serve their clients and position themselves as a leader in the self-directed IRA industry. By focusing on user experience, SEO optimization, and strategic design, the new website became a powerful tool for engagement and business growth.

Ready to transform your website? Contact Content Supply today to create a modern, high-performing site that delivers measurable results.