Content Supply created high-quality product videos and ad photography for Whole Earth Brands, enhancing digital campaign performance and boosting brand engagement.
Whole Earth Brands, a global leader in natural and plant-based sweeteners, has a strong commitment to promoting healthier lifestyle choices. Known for its wide range of innovative, sustainable sweetening options, Whole Earth Brands aims to empower consumers with high-quality alternatives to traditional sugars. To elevate this mission and connect more meaningfully with their target audience, Whole Earth Brands partnered with Content Supply, a Full-Service Content Creation Agency specializing in the food and wellness industry.
Through Video Production and Marketing, Photography and Visual Content, Website Design and Content Strategy, and Integrated Marketing Solutions, Content Supply supports Whole Earth Brands in creating engaging, informative content that aligns with their values and expands their reach.
As a fast-growing leader in the plant-based sweetener space, Whole Earth Brands was facing a new challenge: how to break through the noise in a crowded, highly competitive market. Surrounded by traditional sugar products and artificial alternatives, their brand needed to do more than list features—it had to tell a story.
With a growing product line and a customer base seeking both health and taste, Whole Earth struggled to visually communicate the unique value of their products—including their commitment to clean ingredients, sustainability, and everyday usability. They needed content that not only showcased product benefits but also built trust, inspired action, and reflected the brand’s identity in a consistent and compelling way across digital channels.
Without the right creative partner, they risked blending in rather than standing out—and missing the opportunity to connect meaningfully with health-conscious consumers in a way that felt authentic and engaging.
We love it. Everything is PERFECT! You have been a blast to work with.
To help Whole Earth Brands cut through market noise and connect with their target audience, Content Supply delivered a full-service ad creative solution—combining product-focused video content and branded photography designed to educate, inspire, and convert.
Here’s how we brought their vision to life:
We began by aligning with Whole Earth’s marketing team to fully understand the brand’s positioning, voice, and goals. This informed:
We produced a series of high-quality, short-form product videos optimized for use across:
Each video was scripted, styled, and edited to reinforce the brand’s identity while quickly communicating key product benefits in an engaging, visual format.
To support the videos and round out their content library, we captured branded photography that included:
All assets were delivered in multiple formats and aspect ratios to make implementation seamless across platforms. This included:
Through this tailored creative solution, Content Supply helped Whole Earth Brands turn their product line into a visually compelling, trust-building brand experience—boosting campaign performance and consumer engagement across all major digital touchpoints.
To bring Whole Earth Brands’ mission and products to life, we implemented a streamlined, high-impact photo and video production process designed to create content at scale—without sacrificing quality or brand alignment. Here's how we did it:
We started by aligning with the Whole Earth team to understand their brand voice, product features, and target audience. From there, we developed a creative brief outlining shot lists, video scripts, messaging priorities, and visual style to ensure consistency across all content.
We coordinated all production logistics—from talent casting and location scouting to set design and prop styling. Our goal was to capture lifestyle-driven visuals that showcased Whole Earth’s sweeteners in real-life, relatable scenarios.
Our production team executed a multi-day shoot to capture both stills and video content in one seamless workflow. This included:
We used professional lighting, high-resolution cameras, and dynamic composition techniques to ensure every shot was visually engaging and on-brand.
Our editors transformed raw footage and photos into polished deliverables—cutting compelling video ads, social clips, and product explainers while retouching photos for clarity, color, and consistency. We also optimized each asset for specific platforms (web, Instagram, Facebook, YouTube, etc.).
We delivered a full library of ready-to-use, multi-platform video and photo assets—clearly labeled, categorized, and optimized for use across digital ads, e-commerce listings, email, and organic content.
This efficient, end-to-end process helped Whole Earth Brands consistently produce premium visual content that connects with their audience and reinforces their position as a health-conscious, modern brand.
Through our dedicated photo and video production services, Content Supply helped Whole Earth Brands elevate their digital presence and better connect with their target audience. The results were both measurable and meaningful:
Overall, Content Supply empowered Whole Earth Brands to move from scattered, generic content to a unified visual strategy that drives awareness, engagement, and loyalty—all while making their team’s job easier and more effective.
Before Content Supply: Inconsistent visuals, limited impact, and underutilized storytelling.
After Content Supply: Strategic, high-performing content that fuels marketing and deepens consumer connection.
Attention is currency—and nothing captures attention like high-quality visuals. For eCommerce brands, photo and video content isn’t optional anymore—it’s essential.
Whether you’re selling on your website, Amazon, or social media, your customers are making split-second decisions based on how your product looks and feels online.
Here’s the truth:
👉 Shoppers don’t just want to read about your product—they want to see it in action, imagine it in their lives, and feel confident it’s the right choice.
That’s where professional photo and video services come in.
Low-quality images or poorly lit product videos immediately raise red flags. In contrast, crisp, clean visuals send the message that your brand is professional, reliable, and premium.
Shoppers are more likely to buy when they can see detailed images, lifestyle photography, and short videos that show the product in use. In fact, product videos can increase conversions by up to 80%.
Clear visuals reduce buyer hesitation and misinterpretation—leading to fewer returns and happier customers who know exactly what to expect.
Visual content performs better across every channel—whether it’s email marketing, paid social ads, or organic Instagram Reels. Scroll-stopping content drives more clicks, shares, and sales.
In saturated marketplaces like Amazon or Shopify, strong product imagery and video instantly give your brand a competitive edge.
At Content Supply, we help eCommerce brands like yours create high-quality, conversion-focused photo and video content that fuels your marketing engine and builds brand trust.
Our process is built for efficiency, creativity, and scale:
We handle everything from casting and scripting to editing and delivery—so you don’t have to juggle freelancers or DIY solutions that fall flat.
Brands that work with us consistently see:
If you're relying on outdated visuals or scrambling to produce content internally, it's time for a better system.
Whether you’re launching a new product or scaling a best-seller, Content Supply gives you the tools and creative support to stand out and grow faster.
👉 Watch our free training or book a call to see how our photo and video services can help you drive sales and scale your brand—without the stress.
See how Content Supply can scale your content—without the stress. Our end-to-end content creation platform helps businesses grow with high-quality videos, podcasts, websites, courses, and more—produced daily. Save time, reduce costs, and scale effortlessly. Watch the demo now and see Content Supply in action!
Content Supply is a content creation company that delivers high-quality, done-for-you content—videos, podcasts, social media, websites, and more. We help brands scale their content production quickly and efficiently, acting as an extension of your team to drive growth and engagement without the in-house overhead.
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