Client: Swerve Sweetener
Service: Brand Photography
Industry: Food & Beverage
Category: Consumer Packaged Goods (CPG)
Overview
Swerve Sweetener, a leading brand in natural sugar replacement, partnered with Content Supply to produce a high-quality brand photography library. Their goal was to visually capture the lifestyle and product benefits of Swerve through polished imagery that would serve across digital campaigns, e-commerce platforms, and social media.
The Challenge
Swerve needed a diverse library of photo assets that could authentically communicate the brand's health-conscious appeal while also showcasing product use in everyday life. They wanted to elevate their visual presence with imagery that was clean, bright, and in line with their playful, energetic brand.
Our Approach
Content Supply delivered a full-service photography production, including:
- Creative Direction: Developing mood boards and shot lists aligned with Swerve’s brand guidelines.
- Set Design & Styling: Capturing vibrant, real-life use cases of the product in modern kitchens, flat lays, and lifestyle settings.
- Photography & Retouching: Executing high-resolution product photography, lifestyle scenes, and editorial-style compositions with professional lighting and color correction.
- Asset Delivery: Delivering a robust image library optimized for web, print, and social usage—complete with variations for seasonal promotions and ad creatives.
Results
- Over 100+ custom photos delivered in multiple formats and aspect ratios.
- Assets used across Amazon listings, website refresh, email campaigns, and paid ads.
- Boosted visual consistency and brand recognition across all platforms.
- Supported Swerve’s marketing team with ready-to-use, high-impact imagery for over 6 months of campaigns.
Why It Worked
Our team at Content Supply understands the importance of photography as a storytelling tool—especially in the food and wellness space. By combining technical precision with creative vision, we produced visual assets that not only look good but also sell the brand’s values.
Want custom photo assets like this for your brand?
