Content Supply partnered with online entrepreneur Melyssa Griffin to produce a dynamic social ad, showcasing her inspiring journey and promoting her free training for creating successful online courses.

Objective‍

Create an engaging social ad to:

1. Showcase Melyssa’s personal story and entrepreneurial success.
2. Highlight the benefits of her online course training.
3. Drive enrollment in her free training program.

Challenges

• Capturing Melyssa's unique personality while maintaining a professional tone.
• Distilling her extensive success story into a concise, engaging ad format.
• Making the ad visually compelling while focusing on clear, actionable messaging.

Approach

1. Creative Development
   • Scriptwriting: Collaborated with Melyssa to craft a script that narrated her journey from a web designer to a course creator generating millions.
   • Storyboarding: Designed a visual outline showcasing key moments, including testimonials and training benefits.
2. Production
   • Filming: Shot on-location, capturing Melyssa’s workspace and authentic interactions to reflect her approachable and vibrant brand.
   • Visual Style: Incorporated bright, modern backdrops that aligned with her entrepreneurial image.
3. Post-Production
   • Editing: Created a cohesive narrative with engaging transitions and concise messaging.
   • Animations and Graphics: Added on-brand text overlays and motion graphics to emphasize training benefits and calls to action.
   • Sound Design: Integrated upbeat background music and a compelling voiceover to maintain viewer engagement.

Results

• High Engagement: The ad attracted thousands of likes, shares, and comments, significantly increasing awareness of Melyssa's free training.
• Increased Enrollment: Directly boosted sign-ups for her free webinar and subsequent course offerings.
• Brand Visibility: Enhanced Melyssa’s personal brand as a leading expert in the online course industry.

Content Supply's video production expertise amplified Melyssa Griffin's brand story and positioned her as a trusted authority in online education. The ad not only engaged her audience but also delivered measurable results, solidifying the value of well-crafted video content in driving business growth.